Fuel Hotel Marketing Podcast: Episode 141 – A Hotelier’s View On How To Market During The COVID-19 Crisis (with Kelly Simmons)

In this episode of the award-winning Fuel Hotel marketing podcast, we chat with industry veteran, Kelly Simmons on how her company is tackling the challenges brought on by COVID-19. Kelly gives examples of some of the things Vacation Myrtle Beach has been doing to reduce cancellations and stimulate new business.

Click Here For A Crisis Management Resources For Hotels Master List

You can also download How Hotels Can Navigate Troubled Times

SHOW NOTES:
Meet Kelly Simmons, Director Of Marketing for Vacation Myrtle Beach. Kelly oversees all aspects of marketing for 14 Myrtle Beach properties.
From Kelly’s LinkedIn:: “Dynamic Leader driving change by inspiring possibility. If I can’t find a way, I make the way. It might get loud.“
Kelly was Director of Call Center Operations and Revenue for VMB for 7 years where she took an average call center operation and turned it into “Shine Studios”
Despite the Myrtle Beach area being shut down, Kelly and her team aren’t rolling into a ball, they are rolling up their sleeves and are preparing to come out swinging.
Three Things Vacation Myrtle Beach is doing right now to plan for recovery.:

1. Worry-Free Booking Guarantee

2. Turning Cancellations Into Future Stays

3. Incentivizing Pre-Paid Vacations

 
 
LISTENER FEEDBACK
Long time listener of your podcast here. Whilst listening to episode 137, I was moved by your message about helping each other out in the industry. You mentioned getting in touch if we had anything to share.
So I wanted to send you this guide we’ve just finished that looks at what (and why) hotels should do on social media during these difficult times.
We’ve answered all our client’s doubts and questions on it, it might also help yours.
https://drive.google.com/file/d/1iAk0lEAQdAqLYpjfTggesouYTPKv_IuD/view
Keep up the great work with the podcast.
All the best, Jerome.
JCMT
http://jcmtagency.com/
 
Product of the week: Netgear Powerline Wifi Extender
https://www.amazon.com/NETGEAR-PowerLINE-1000-802-11ac-Gigabit/dp/B01929V7ZG/
========================

In The Newsaroos:     

• Google Offering 340 Million in Ad Credits:
  https://blog.google/inside-google/company-announcements/commitment-support-small-businesses-and-crisis-response-covid-19

========================
Submit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.
 
IN ADDITION TO THE PODCAST WE HAVE A BUNCH OF WHITEPAPERS AND STUDIES YOU CAN DOWNLOAD HERE