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<div class="wp-block-image">
<figure class="alignright size-full is-resized"><img loading="lazy" decoding="async" width="1000" height="1000" src="https://admin.travelboommarketing.com/wp-content/uploads/2025/02/Podcast269.jpg" alt="" class="wp-image-13906" style="width:255px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2025/02/Podcast269.jpg 1000w, https://admin.travelboommarketing.com/wp-content/uploads/2025/02/Podcast269-300x300.jpg 300w, https://admin.travelboommarketing.com/wp-content/uploads/2025/02/Podcast269-150x150.jpg 150w, https://admin.travelboommarketing.com/wp-content/uploads/2025/02/Podcast269-768x768.jpg 768w, https://admin.travelboommarketing.com/wp-content/uploads/2025/02/Podcast269-620x620.jpg 620w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></figure></div>


Good day fellow hoteliers and welcome to episode 269 of The Hotel Marketing Podcast by TravelBoom. Today we’re revealing the big takeaways from our new 2025 Leisure Travel Trends Study.  As you may know every year we survey hundreds of leisure travelers throughout the US to better understand how independent hoteliers can connect and convert today’s discerning guests.  Get your copy today at <a href="https://www.travelboommarketing.com/research/2025-leisure-travel-trends-study">TravelBoomMarketing.com/2025Study</a> and follow along with us! 



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading">TravelBoom’s Room for Improvement: Fixing Hotel Failures</h2>



TravelBoom’s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations.



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXegMTGT4oUW8JG0nhFPBMGL6yAgQS6N1eRLzAFVb25hoohsz8kVy20TJP9M3eknmQnlSqQPOXGNfd-1goXnyJjBoTIkFUg3iMoB4fZAuFMjNRDgAxL1KNqAH5PMPxNCARTyyJc6Ug?key=1hk1P--q5kMw_B9HnewtGg" alt=""/></figure>



<a href="https://www.reddit.com/r/hotels/comments/1ign2af/hookingcom_is_the_worst_booking_platform/">https://www.reddit.com/r/hotels/comments/1ign2af/hookingcom_is_the_worst_booking_platform/</a>



<h2 class="wp-block-heading">The Main Topic: Key Takeaways From The 2025 Leisure Travel Trends Study By TravelBoom</h2>



The information and strategies hoteliers need to succeed in today&#8217;s competitive market.



Today we are taking experts from the latest Leisure Travel Trends Study at http://travelboommarketing.com/2025Study 



TravelBoom surveyed 500 travelers across the US, a nice cross-section of ages, races, incomes to uncover how hoteliers can better target and convert today&#8217;s decerning traveler.



Overall we identified 9 key findings that we discuss in detail in the study:&nbsp;&nbsp;



<ol class="wp-block-list">
<li>Price Sensitivity &#8211; how do rising prices impact decisions…</li>



<li>Personalization</li>



<li>Wellness travel</li>



<li>The importance of Local/Unique experiences</li>



<li>Online reviews</li>



<li>the role of technology</li>



<li>generational differences</li>



<li>Sustainability</li>



<li>The Role of Music in Travel</li>
</ol>



<h3 class="wp-block-heading"></h3>







Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 269 – Key Findings From The 2025 Leisure Travel Study

<div class="wp-block-image">
<figure class="alignright size-full is-resized"><img loading="lazy" decoding="async" width="1000" height="1000" src="https://admin.travelboommarketing.com/wp-content/uploads/2025/01/Podcast-268.jpg" alt="" class="wp-image-13760" style="width:255px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2025/01/Podcast-268.jpg 1000w, https://admin.travelboommarketing.com/wp-content/uploads/2025/01/Podcast-268-300x300.jpg 300w, https://admin.travelboommarketing.com/wp-content/uploads/2025/01/Podcast-268-150x150.jpg 150w, https://admin.travelboommarketing.com/wp-content/uploads/2025/01/Podcast-268-768x768.jpg 768w, https://admin.travelboommarketing.com/wp-content/uploads/2025/01/Podcast-268-620x620.jpg 620w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></figure></div>


Good day fellow hoteliers and welcome to episode 268 of The Hotel Marketing Podcast by TravelBoom. This may be the 268th edition, but it is the very 1st one of the new year! 



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading">Podcast Comments</h2>



Sharing what fellow listeners have to say.



I wanted to say hello and say I enjoy listening to your pod here in Australia. It has helped me in many ways in the last few years. Please keep it going. I recently moved from a PMS where I was managing an embedded payment product back to digital and distribution. Listening in again to you guys helped me get back in the groove 



Thanks again! &#8211; Duncan



<h2 class="wp-block-heading">TravelBoom’s Room for Improvement: Fixing Hotel Failures</h2>



TravelBoom’s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations.



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfd3gjYWuBywbDTHg06r3Sr19nOxUOP6umPCbIpNG1sHSpVoio8V0nGm5hdogaaMkiS0E2Lkn23fuQhyrYGRuJRlvchTprRyCegdntktjojaAxxJXvn938oKeqs_35-k2_fwmxp9w?key=1hk1P--q5kMw_B9HnewtGg" alt=""/></figure>



<a href="https://www.reddit.com/r/askhotels/comments/1hw6ip0/rooms_with_no_window/">https://www.reddit.com/r/askhotels/comments/1hw6ip0/rooms_with_no_window/</a>



<h2 class="wp-block-heading">The Main Topic: Search Marketing Predictions for 2025</h2>



The information and strategies hoteliers need to succeed in today&#8217;s competitive market.



Today we are taking experts from a recent article on TravelBoomMarketing.com at <a href="https://www.travelboommarketing.com/blog/12-hotel-marketing-trends-to-watch-in-2025-elevate-your-strategy">https://www.travelboommarketing.com/blog/12-hotel-marketing-trends-to-watch-in-2025-elevate-your-strategy</a>.



<h3 class="wp-block-heading">A Brief Recap of Top Search Marketing Trends + Milestones for 2024</h3>



<ol class="wp-block-list">
<li>AI-Driven Search Dominance
<ul class="wp-block-list">
<li>Google’s Search Generative Experience (SGE) rolled out widely, changing how search results are displayed. Generative AI provides detailed, conversational answers at the top of search pages, impacting click-through rates (CTR).</li>



<li>SEO strategies have shifted to optimize for AI summaries, focusing on structured data and natural language content.</li>
</ul>
</li>



<li>Content Focus: Quality Over Quantity
<ul class="wp-block-list">
<li>Google’s Helpful Content Update further penalized thin or AI-spammy content, pushing brands to prioritize user intent, engaging storytelling, and E-E-A-T (Experience, Expertise, Authority, Trust).</li>



<li>Video and multimedia content increasingly dominated search visibility.</li>
</ul>
</li>



<li>Zero-Click Searches &amp; Answer Optimization
<ul class="wp-block-list">
<li>The rise of zero-click searches due to featured snippets, knowledge panels, and AI answers forced marketers to focus on brand visibility rather than clicks alone.</li>
</ul>
</li>



<li>Strong Shift to First-Party Data 
<ul class="wp-block-list">
<li>With cookies continuing to phase out, brands began prioritizing first-party data to better understand user behavior and personalize experiences.</li>



<li>The loss of third-party cookies and stricter data privacy regulations forced marketers to adopt first-party data strategies.</li>



<li>Google pushed the Privacy Sandbox initiative, and brands relied more on tools like Enhanced Conversions and server-side tracking.</li>
</ul>
</li>



<li>SEO for Multi-Platform Discoverability
<ul class="wp-block-list">
<li>Content optimization expanded beyond Google. Platforms like TikTok, Instagram, and YouTube were prioritized for organic discovery as Gen Z leaned into these for search queries.</li>
</ul>
</li>



<li>Localized SEO Growth
<ul class="wp-block-list">
<li>Local pack updates and the emphasis on Google Business Profiles became even more critical, with new AI tools enhancing local search personalization.</li>
</ul>
</li>
</ol>



<h3 class="wp-block-heading">SEO Trends in 2025, According to AI </h3>



<ol class="wp-block-list">
<li>Generative AI Becomes the Default for Search
<ul class="wp-block-list">
<li>AI-powered search engines like Google SGE and Bing Chat continue to shape search behavior. Optimization strategies will center around AI-generated summaries and enhancing visibility within AI-generated responses.</li>



<li>Marketers will focus on content structuring, schema markup, brand visibility (social media, review sites, influencer marketing), and efficient indexing (Google, Bing, etc.) to ensure their content/brand is featured in AI responses.</li>
</ul>
</li>



<li>Voice Search and Conversational Queries Dominate
<ul class="wp-block-list">
<li>As voice-activated devices and smart assistants become ubiquitous, optimizing for conversational queries will be essential.</li>



<li>Structured data and natural language processing (NLP)-friendly content will become more critical than ever.</li>
</ul>
</li>



<li>Visual Search Optimization
<ul class="wp-block-list">
<li>Platforms like Google Lens, Pinterest, and Bing’s visual search tools will see widespread adoption. Websites will need to optimize images with alt tags, captions, and metadata for search visibility.</li>
</ul>
</li>



<li>Video &amp; Interactive Content Gains More Weight
<ul class="wp-block-list">
<li>Google and other search engines will prioritize short-form videos (like TikTok and YouTube Shorts) and interactive media to match evolving user preferences.</li>



<li>Embedding videos and optimizing for video search (with captions, keywords, transcriptions, and schema markup) will be crucial. </li>
</ul>
</li>



<li>Local Search Evolves
<ul class="wp-block-list">
<li>Local SEO will become increasingly AI-driven, offering hyper-personalized local results based on context, reviews, and user behavior.</li>



<li>Itineraries in AI search will become new pathways to hotel visibility.</li>



<li>Businesses will be required to maintain a strong, uniform local search presence.</li>



<li>New features in Google Business Profiles, like interactive AI chat for businesses, will become key engagement tools.</li>
</ul>
</li>



<li>Experience Metrics Take Over
<ul class="wp-block-list">
<li>Google Core Web Vitals will evolve to include AI-driven experience metrics, measuring not just speed but also interactivity, design intuitiveness, and personalized UX.</li>



<li>Behavior analytics software like Microsoft Clarity will become increasingly important for providing key insights into UX experiences.</li>
</ul>
</li>



<li>Focus on Sustainability as a Ranking Factor
<ul class="wp-block-list">
<li>Google may prioritize content and businesses that demonstrate sustainability efforts, aligning with global trends toward climate responsibility.</li>



<li>As consumers demand more ethical practices, advertisers will incorporate sustainability, diversity, and inclusivity themes into ad messaging for stronger connections with audiences.</li>
</ul>
</li>
</ol>



Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 268 – AI’s Search Marketing Predictions for 2025

<div class="wp-block-image">
<figure class="alignright size-full is-resized"><img loading="lazy" decoding="async" width="1000" height="1000" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/12/Podcast267.jpg" alt="" class="wp-image-13282" style="width:255px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/12/Podcast267.jpg 1000w, https://admin.travelboommarketing.com/wp-content/uploads/2024/12/Podcast267-300x300.jpg 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/12/Podcast267-150x150.jpg 150w, https://admin.travelboommarketing.com/wp-content/uploads/2024/12/Podcast267-768x768.jpg 768w, https://admin.travelboommarketing.com/wp-content/uploads/2024/12/Podcast267-620x620.jpg 620w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></figure></div>


Good day fellow hoteliers and welcome to episode 267 of The Hotel Marketing Podcast by TravelBoom. The Boomsquad just returned from the 2024 Hospitality Show in San Antonio, TX with some big news, and breaking trends. 



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading">TravelBoom Newsaroos</h2>



Today&#8217;s news shaping tomorrow&#8217;s hotel marketing trends.



<ul class="wp-block-list">
<li>November Core Update: 
<ul class="wp-block-list">
<li>The <a href="https://www.seroundtable.com/google-november-2024-core-update-rolling-out-38396.html">Google November 2024 core update</a> started rolling out on Monday, November 11. </li>
</ul>
</li>



<li><a href="https://www.hotelnewsresource.com/article134203.html">Apple’s Latest iOS Update and What it Means for Email Marketing</a> 
<ul class="wp-block-list">
<li>The travel sector experienced a notable surge in AI Overviews (AIO) presence, increasing by 700% from September to October</li>



<li>This surge suggests a growing interest in travel content, likely driven by users planning holiday trips</li>



<li>Travel brands should focus on creating content around seasonal travel, local events, and specific activities to capture AIO visibility</li>



<li>The trend towards more localized and activity-specific travel queries presents an opportunity for travel brands to create content that aligns with users&#8217; refined search intent5. Optimizing for queries related to local events, neighborhood attractions, and seasonal activities can improve relevance as AIOs focus on detailed, location-specific travel information. </li>
</ul>
</li>
</ul>



<h2 class="wp-block-heading">TravelBoom’s Room for Improvement: Fixing Hotel Failures</h2>



TravelBoom’s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations.



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdEXjKeXvdeM5kwuWhK3cOjNMNFFCKnqlXAyq42IUraPeo6abVBABre_4fYBa0VCMWSMcrOYhzyXJtS-W_u8SB4xYLwg7Z8VwP2BTCQm7WjlbT_n_Qb7Es5kUZ6odtS1fldcgwE?key=1hk1P--q5kMw_B9HnewtGg" alt=""/></figure>



<a href="https://www.reddit.com/r/TalesFromTheFrontDesk/comments/1h24ajs/influencers/">https://www.reddit.com/r/TalesFromTheFrontDe`sk/comments/1h24ajs/influencers/</a>



<h2 class="wp-block-heading">The Main Topic: Key Takeaways From the 2024 Hospitality Show</h2>



The information and strategies hoteliers need to succeed in today&#8217;s competitive market.



Today we are taking experts from a recent article on TravelBoomMarketing.com at <a href="https://www.travelboommarketing.com/blog/12-hotel-marketing-trends-to-watch-in-2025-elevate-your-strategy">https://www.travelboommarketing.com/blog/12-hotel-marketing-trends-to-watch-in-2025-elevate-your-strategy</a>.



<h3 class="wp-block-heading">1. SoARR (OTA Revenue Recovery) <a href="https://www.soarrservices.com/">https://www.soarrservices.com/</a> </h3>



What They Do: Each year, OTAs like Expedia, Booking.com, and Agoda make millions from unclaimed funds on prepaid bookings. Cancellations and early check-outs can cause this, and it&#8217;s easy for hotels to miss.



SoARR helps hotels catch these missed payments by reviewing every OTA reservation four times a year, ensuring you get every dollar you&#8217;re owed.



How SoARR Can Help Hotels:&nbsp;



<ul class="wp-block-list">
<li>Risk-Free Pricing Model: No setup fees; Commission-based pricing</li>



<li>Effortlessly Boost Revenue: SoARR claims that $15,276 is the average amount recovered within the 1st year of OTA audits.</li>



<li>100% Accuracy: Everything from disputing refunds on non-refundable reservations, re-activating virtual credit cards and double-checking the math of EACH reservation, is handled internally by hand.</li>
</ul>



<h3 class="wp-block-heading">2. ResortPass <a href="https://www.resortpass.com/">https://www.resortpass.com/</a> </h3>



What They Do: ResortPass offers day-use access to luxury hotel amenities, enabling non-staying guests to access pools, spas, private beaches, fitness centers, and other hotel facilities. This creates a new revenue stream for hotels by attracting locals and travelers who may not be staying overnight but want access to premium services.



Resortpass partners with more than 1,800+ leading hotels and resorts including Ritz-Carlton, Four Seasons, Westin, and Fairmont. They’ve connected over 5 million locals and visitors to resort amenities since their founding in 2016.



How ResortPass Can Help Hotels:



<ul class="wp-block-list">
<li>Additional Revenue Stream: Hotels can generate extra income by allowing locals and tourists to enjoy their amenities, even without booking an overnight stay.</li>



<li>USP through Unique Experiences: Hotels can offer exclusive day passes for experiences such as spa days, pool access, or fitness amenities, creating a unique offering for guests.</li>



<li>Increased Foot Traffic: ResortPass can bring new visitors into the property, potentially converting them into future overnight guests or promoting F&amp;B and retail sales.</li>



<li>Enhanced Brand Exposure: Partnering with ResortPass increases visibility, especially with local markets who may not have considered staying at the hotel initially.</li>
</ul>



<h3 class="wp-block-heading">3. Relay Robotics <a href="https://relayrobotics.com/">https://relayrobotics.com/</a> </h3>



What They Do: Relay Robotics develops autonomous delivery robots designed to enhance operational efficiency and improve guest experience. These robots autonomously deliver amenities, food, and other items to guest rooms or common areas, reducing labor costs and improving service speed.



How Relay Robotics Can Help Hotels:



<ul class="wp-block-list">
<li>Operational Efficiency: Robots can handle routine deliveries (e.g., towels, amenities, room service), freeing up staff to focus on more complex guest requests.</li>



<li>Improved Guest Experience: Guests enjoy quicker delivery times and a futuristic touch that enhances the overall guest experience.</li>



<li>Labor Cost Savings: By automating deliveries, hotels can reduce labor costs while maintaining high-quality service, particularly useful in high-demand periods.</li>



<li>Tech-Savvy USP: Using cutting-edge technology like robots can help hotels differentiate themselves as innovative and forward-thinking, appealing to tech-savvy travelers.</li>
</ul>



<h3 class="wp-block-heading">Bonus: Fill it Forward <a href="https://fillitforward.com/">https://fillitforward.com/</a> </h3>



What They Do: Fill it Forward is a sustainability-driven company that offers reusable, branded cups, bottles, and other containers. Guests can fill their containers at various refill stations within hotels, promoting eco-friendly habits and reducing single-use plastic waste. Their platform also tracks and rewards guests for their participation in sustainability efforts.



How Fill it Forward Can Help Hotels:



Unique Guest Experience: Integrating sustainability into the guest experience—through rewards programs or branded reusable products—creates a memorable, socially responsible USP.



Sustainability Branding: By adopting Fill it Forward&#8217;s eco-friendly products and initiatives, hotels can position themselves as environmentally responsible, a growing value for guests.



Attract Eco-Conscious Travelers: Sustainability is a key deciding factor for many travelers. Offering refillable containers and promoting sustainability efforts can appeal to the eco-conscious market.



Reduce Operational Costs: By reducing the use of single-use plastics (e.g., water bottles, cups), hotels can save money on disposables and waste management.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 267 – The Hospitality Show Wrap Up

<div class="wp-block-image">
<figure class="alignright size-full is-resized"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/10/TB-266.jpg" alt="" class="wp-image-12959" style="width:255px;height:auto"/></figure></div>


Good day fellow hoteliers and welcome to episode 266 of The Hotel Marketing Podcast by TravelBoom. Today we have a big show where we’ll be covering the top trends to watch in 2025. 



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading">TravelBoom Newsaroos</h2>



Today&#8217;s news shaping tomorrow&#8217;s hotel marketing trends.



<ul class="wp-block-list">
<li>Google Expands Travel Feeds in Search: <a href="https://www.searchenginejournal.com/google-expands-travel-feeds-in-search-ads/530571/">https://www.searchenginejournal.com/google-expands-travel-feeds-in-search-ads/530571/</a></li>



<li>Google Expands Pmax Assets: <a href="https://searchengineland.com/google-ads-page-specific-assets-performance-max-447690">https://searchengineland.com/google-ads-page-specific-assets-performance-max-447690</a></li>



<li>SEMRush Acquires Search Engine Land: <a href="https://searchengineland.com/semrush-acquires-search-engine-land-447555">https://searchengineland.com/semrush-acquires-search-engine-land-447555</a></li>
</ul>



<h2 class="wp-block-heading">TravelBoom’s Room for Improvement: Fixing Hotel Failures</h2>



TravelBoom’s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations.



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXevKZvqAlCGzMwZQf4bjUbvByPKTirZCpdxBCYCZ-rPO9NcwbzdP5xMGTXppcWzeCAWsPjpmZDwx85EIYndzTQBwoTKQYWJ_NIbWUs2CCmtrZIgL1xoiUFzEcmilBza_IU2jzB1drL3zTJCJBKQyvj8FkRv?key=1hk1P--q5kMw_B9HnewtGg" alt=""/></figure>



<a href="https://www.reddit.com/r/hotels/comments/1fuzzll/what_to_do_booked_5_star_property_because_of_its">reddit.com/r/hotels/comments/1fuzzll/what_to_do_booked_5_star_property_because_of_its</a> 



<h2 class="wp-block-heading">The Main Topic: Four Trends To Launch Your Marketing Foward in 2025</h2>



The information and strategies hoteliers need to succeed in today&#8217;s competitive market.



Today we are taking experts from a recent article on TravelBoomMarketing.com at <a href="https://www.travelboommarketing.com/blog/12-hotel-marketing-trends-to-watch-in-2025-elevate-your-strategy">https://www.travelboommarketing.com/blog/12-hotel-marketing-trends-to-watch-in-2025-elevate-your-strategy</a>.



<h3 class="wp-block-heading">4 ways to implement AI tools in your hotel marketing:&nbsp;</h3>



First and foremost, before you go out and buy new tools, make sure you’re utilizing existing tools with AI Capabilities &#8211; Many existing platforms, like Adobe Photoshop and Google Workspace, have AI features. Explore these tools and invest strategically in those that can optimize operations, enabling them to compete in the evolving market.



Once you have reviewed what you actually already have some AI tools every hotelier should consider:



<ol class="wp-block-list">
<li>Integrate chatbots: these are not as confusing or complex as many hoteliers think.&nbsp;</li>



<li>Targeted Advertising: ensure your marketing team (internal or agency) is working as smart as they possibly can and using the right tools to maximize ROAS.</li>



<li>Sentiment Analysis: We spent some time reviewing how you can uncover insights into how your property is perceived in a recent webinar, which you can watch for free.</li>



<li>Stay up to Date: Today’s breaking technologies will be commonplace tomorrow. Be sure to maintain a plan to research and test new platforms.&nbsp;</li>
</ol>



Wrapping up, it is important to maintain human oversight. AI should augment, not replace, human talent. Using AI for routine tasks allows more focus on refining creative direction. Human creativity remains essential, even as AI technology evolves.



<h3 class="wp-block-heading">3 ways to use influencer marketing:&nbsp;&nbsp;</h3>



Take the time in 2024 to think about and plan your influencer marketing strategies for next year. Most hoteliers have not yet adopted an influencer strategy and this opens the door to huge first-mover advantages.



<ol class="wp-block-list">
<li>Develop your influencer plan in advance of outreach and clearly define what your expectations are for any given compensation level. This is a business relationship and must have clearly defined deliverables.</li>



<li>Create an influencer kit, like a press kit, to help orient the influencer to your property.</li>



<li>Be selective in choosing your influencers. These people are going to be representing your brand and it is your responsibility to ensure you are partnering with ones that will elevate your brand throughout their ENTIRE social sphere (not just the post they create for you).</li>
</ol>



Influencer marketing can be an affordable way to reach otherwise unreachable guests. Budget for comp stays, swag, and potential payments in your 2025 budget. Just like everything else, analytics are key and your influencer program must have measurable KPIs and returns.



<h3 class="wp-block-heading">4 ways to use hotel loyalty programs to drive repeat business:&nbsp;</h3>



65% of leisure travelers are influenced by loyalty programs, <a href="https://www.travelboommarketing.com/blog/loyalty-programs-for-hotels">https://www.travelboommarketing.com/blog/loyalty-programs-for-hotels</a>, and it will behoove you to research and invest heavily in a program for your property in 2025.



<ol class="wp-block-list">
<li>Remember that for independent hoteliers instant gratification and perks are the most compelling aspect of a loyalty program.</li>



<li>The guaranteed best deal is the 2nd most important element of a program. Your rate strategy for rack rates, OTAs, and sales should all be factored in to ensure your member rate is the best available.</li>



<li>Personalization is one of the most powerful tools that loyalty programs make available to your property. Lean in to communicating with your members in the most personal ways possible.</li>



<li>Providing proper staff training is also key. Guests, particularly those on a loyalty program, want to be recognized, and giving guests the VIP treatment will lead to higher repeat visits as well as good old fashioned word of mouth advertising.&nbsp;</li>
</ol>







<h3 class="wp-block-heading">2 ways to connect with guests through storytelling:</h3>



Tell stories that resonate with potential visitors by sharing UGC. Guests can relate more to real messages and envision themselves in your destination with user-generated content.&nbsp;



Plus, if you can do a good job soliciting and leveraging this content, they’re basically doing the work for you.&nbsp;



Hotel marketers can proactively encourage guests to share their experiences on any platform. You can ask directly on your socials, or leverage tools like Flip.to or Crowdriff to incentivize sharing with rewards and contests.&nbsp;



Once you’ve collected this valuable content, make sure you’re putting it to good use. Sharing real guest experiences builds trust with your audience and connects a maybe to a definite.&nbsp;



A few ways you can do this is to add recent testimonials to your website or repurpose UGC on your own socials. Another option might be to embed Instagram feeds directly into your website to showcase recent stays.



Either way you’re reducing the amount of time it takes you or your staff to create content, you’re strengthening your connection with your guests and you’re enticing potential visitors to book a stay. Win win win.



<h2 class="wp-block-heading">60 Seconds to Success: Mobile-Friendly Website Optimization</h2>



60 Seconds to Success shares a tip or trick to make a hotel’s marketing or operations more effective. Can the cast beat the clock and share a tip before the buzzer?



Today&#8217;s tip for hoteliers is to focus on creating a website that goes beyond desktop optimization. It’s helpful for hoteliers to think of their website as their “digital lobby”, which means first impressions are extremely important. Having a user-friendly responsive design ensures that visitors can easily navigate, read content, and view images, regardless of their device. This improves overall satisfaction and encourages longer visits, ultimately leading to a higher-converting site. Our research shows that on average, over 80% of website traffic comes from mobile devices. If your site isn’t set up for success for the primary device that visitors are using, you could be missing out on a large number of potential guests. There are a number of other benefits to having an effective mobile website too, such as increased engagement across social media channels through easily clickable call to actions and better performance in SEO as major search engines like Google prioritize mobile-friendly websites in their ranking processes.&nbsp; 







Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 266 – Hotel Marketing Trends to Watch in 2025

<div class="wp-block-image">
<figure class="alignright size-full is-resized"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/10/TB-Podcast-165.jpg" alt="" class="wp-image-12931" style="width:255px;height:auto"/></figure></div>


Good day fellow hoteliers and welcome to episode 265 of The Hotel Marketing Podcast by TravelBoom. We’re now in the last quarter of 2024 and before we know it we’ll be putting our 2025 plans in place. So, before you kick off 2025, let’s talk about the biggest blunders you can avoid as a hotel marketer. 



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading">TravelBoom Newsaroos</h2>



Today&#8217;s news shaping tomorrow&#8217;s hotel marketing trends.



<ul class="wp-block-list">
<li>WordPress v/s WP Engine Drama: <a href="https://techcrunch.com/2024/09/29/wordpress-vs-wp-engine-drama-explained/">https://techcrunch.com/2024/09/29/wordpress-vs-wp-engine-drama-explained/</a></li>



<li>TikTok launches search ads in the US: <a href="https://searchengineland.com/tiktok-search-ads-campaign-launch-us-446927">https://searchengineland.com/tiktok-search-ads-campaign-launch-us-446927</a></li>
</ul>



<h2 class="wp-block-heading">TravelBoom’s Room for Improvement: Fixing Hotel Failures</h2>



TravelBoom’s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations.



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcw0XtmGwMwE8kyXFou400i3qzkcZ3lJ9b1BPbZ9KzbHol9bUAtAB5WtwtImPSOpOLCoLQXYWzzlTXupMDzr4sOGAkwLy6X511vfcjC7V5pgmTgkf1wRK993M_ZAHlHSQXG5yeoYfAfxgkIFKJ7xK6DkVcF?key=1hk1P--q5kMw_B9HnewtGg" alt=""/></figure>



<a href="https://www.reddit.com/r/hotels/comments/1flkfdd/what_would_you_do/">https://www.reddit.com/r/hotels/comments/1flkfdd/what_would_you_do/</a>



<h2 class="wp-block-heading">The Main Topic: Hotel Marketer&#8217;s Biggest Blunders</h2>



The information and strategies hoteliers need to succeed in today&#8217;s competitive market.



With so many moving parts and potential pitfalls, it&#8217;s easy for hotel digital marketers to make mistakes that could cost bookings and revenue. In this episode, we’ll expose the most common mistakes that can sabotage your digital campaigns and leave your hotel in the dust, and we&#8217;re going to rank the biggest blunders hotel digital marketers make.



Group #1 for Biggest Blunder:



<ol class="wp-block-list">
<li>Neglecting SEO</li>



<li>Ignoring Mobile Optimization</li>



<li>Underutilizing Email Marketing</li>
</ol>



Group #2 for Biggest Blunder:



<ol class="wp-block-list">
<li>Lack of Targeted Campaigns</li>



<li>Inconsistent Brand Messaging</li>



<li>Not Investing in Content Marketing</li>
</ol>



Group #3 for Biggest Blunder:



<ol class="wp-block-list">
<li>Ignoring Online Reviews and Reputation Management</li>



<li>Not Tracking and Analyzing Results</li>



<li>Poor Website Design and User Experience</li>
</ol>



<h2 class="wp-block-heading">60 Seconds to Success: AI Review Summaries</h2>



60 Seconds to Success shares a tip or trick to make a hotel’s marketing or operations more effective. Can the cast beat the clock and share a tip before the buzzer?



Earlier this year, TripAdvisor introduced AI-powered Review Summaries, offering concise overviews of recent traveler reviews based on key quality attributes, such as cleanliness, value, and location. The initiative leverages AI to amplify the voice of travelers while maintaining authenticity.



While AI can greatly enhance hotel marketers&#8217; efficiency, it&#8217;s important to recognize and discuss its potential drawbacks. These review summaries may highlight areas of concern, but they also present opportunities for improvement.&nbsp;



Hoteliers should lean into these overviews by regularly reviewing both the overall and attribute-specific summaries to gain insights into guest experiences. Use the negative feedback as a chance to improve. Remember these summaries are strictly driven by quotes from reviews, which ensures that they remain impartial and truly reflective of guest experiences.&nbsp;



Additionally, continue to encourage positive reviews by making it easy for guests to leave feedback across platforms. Incentivize review submissions and consider using SMS messaging, which can be a less saturated and cost-effective way to gather feedback quickly.







Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 265 – Ranking The Biggest Blunders Hotel Digital Marketers Make

<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/09/TB-264-scaled-1-1024x1024.jpg" alt="" class="wp-image-13227" style="width:255px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/09/TB-264-scaled-1-1024x1024.jpg 1024w, https://admin.travelboommarketing.com/wp-content/uploads/2024/09/TB-264-scaled-1-300x300.jpg 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/09/TB-264-scaled-1-150x150.jpg 150w, https://admin.travelboommarketing.com/wp-content/uploads/2024/09/TB-264-scaled-1-768x768.jpg 768w, https://admin.travelboommarketing.com/wp-content/uploads/2024/09/TB-264-scaled-1-1536x1536.jpg 1536w, https://admin.travelboommarketing.com/wp-content/uploads/2024/09/TB-264-scaled-1-2048x2048.jpg 2048w, https://admin.travelboommarketing.com/wp-content/uploads/2024/09/TB-264-scaled-1-620x620.jpg 620w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


Good day fellow hoteliers and welcome to a very big episode 264 of the Hotel Marketing Podcast where we’re going to be having an amazing conversation with the one and only Bart Berkey. Bart brings decades of hotel management experience, award winning author, host of “Most People Don’t… But you Do” podcast and TEDx Speaker. 



Connect with Bart Berkey:



<ul class="wp-block-list">
<li><a href="https://www.bartaberkey.com/" target="_blank" rel="noreferrer noopener">bartaberkey.com </a></li>



<li><a href="https://www.bartaberkey.com/podcast" target="_blank" rel="noreferrer noopener">Most People Don&#8217;t&#8230; Podcast</a></li>
</ul>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading">The Main Topic: What great hoteliers do but most people don&#8217;t. </h2>



The information and strategies hoteliers need to succeed in today&#8217;s competitive market.



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Special Edition Podcast 264: What Great Hoteliers Do... But Most People Don&#039;t With Bart Berkey" width="500" height="281" src="https://www.youtube.com/embed/mPEqjrhkrRk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 264 – What Great Hoteliers Do… But Most People Don’t, with Bart Berkey

<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/09/Podcast-263-1024x1024.jpg" alt="" class="wp-image-12877" style="width:255px;height:auto"/></figure></div>


Well how about that! It’s already episode 263 of The Hotel Marketing Podcast by TravelBoom where you’re about to learn some serious tips, trends, and insights to make your property’s marketing more effective than ever! We’re going to be cracking open our pumpkin spice beverages and talking about the wonders of fall and how we can boost our autumn bookings.&nbsp;



We’ve got the whole cast back today so let’s welcome back Alyssa, Jeremy, and Mackenzie.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading">Newsaroos:</h2>



The latest news &amp; happenings in the hospitality community. 



<ul class="wp-block-list">
<li>Google&#8217;s August 2024 Core Rollout Complete: <a href="https://www.searchenginejournal.com/googles-august-core-update-rollout-completed/526070/">https://www.searchenginejournal.com/googles-august-core-update-rollout-completed/526070/</a></li>



<li>Google&#8217;s AI Overview Crushing Publishers? <a href="https://www.searchenginejournal.com/googles-ai-overviews-slammed-by-news-publishers/526111/">https://www.searchenginejournal.com/googles-ai-overviews-slammed-by-news-publishers/526111/</a></li>
</ul>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading">TravelBoom’s Room for Improvement: Fixing Hotel Failures </h2>



TravelBoom&#8217;s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations. 



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXchsjRmpsn37WiEG4Z0dwJAeATXDMr1-ylpkXIXJgAqBHe5ccDeFnJyoqldpxaxFaOD6NEVHWxrsfX_C9P6ivTc6A-QhMFj7AF_4QeT9eP8-IvgLgf4AwvwlqyHSAALxMq-tzcJzmQnge54q_9O6A5uSAp6?key=1hk1P--q5kMw_B9HnewtGg" alt=""/></figure>



<a href="https://www.reddit.com/r/hotels/comments/1f1ufkh/why_do_many_hotels_refuse_to_match_online_prices/">reddit.com/r/hotels/comments/1f1ufkh/why_do_many_hotels_refuse_to_match_online_prices/</a>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading">The Main Topic: Boosting Your Hotel&#8217;s Fall Occupancy With These Four Simple Tips</h2>



The information and strategies hoteliers need to succeed in today&#8217;s competitive market.



Today&#8217;s episode is just a brief excerpt of a full article with 15 ways to drive direct bookings this fall. You can <a href="https://www.travelboommarketing.com/blog/ways-to-boost-your-hotels-fall-occupancy-right-now">read the full article here</a>.







<h3 class="wp-block-heading">Engage with Past Guests</h3>



<ul class="wp-block-list">
<li>Email Campaigns: Send personalized offers and updates to previous guests, highlighting what’s new for fall.
<ul class="wp-block-list">
<li>Campaign: Send targeted emails to past guests featuring exclusive fall offers such as discounted rates, special fall packages, or complimentary perks. For example, “Welcome Back! Enjoy 20% Off Your Fall Getaway” or “Exclusive Autumn Package Just for You.”&nbsp;</li>



<li>Content: Highlight new fall-themed amenities, events, and experiences at your hotel. Include vibrant images of fall decor, seasonal activities, and unique offerings.</li>



<li>Call-to-Action: Encourage bookings with a clear call-to-action button like “Book Now” or “Claim Your Offer” linked to your booking page.&nbsp;</li>
</ul>
</li>



<li>Feedback and Referrals: Encourage guests to share their fall experiences on social media or leave reviews, which can attract new visitors.
<ul class="wp-block-list">
<li>Leverage previous reviews that may mention visiting during fall.&nbsp;</li>
</ul>
</li>
</ul>



Offer Special Promotions



<ul class="wp-block-list">
<li>Discounts for Extended Stays: Provide discounts for longer stays or mid-week bookings to attract off-peak travelers.
<ul class="wp-block-list">
<li>Advertising: Promote these discounts through your website, social media channels, and email newsletters, emphasizing the value of a longer stay to fully experience the fall season.&nbsp;</li>
</ul>
</li>
</ul>



<ul class="wp-block-list">
<li>Loyalty Incentives: Offer special rates or bonuses for returning guests who book during the fall.</li>
</ul>



Leverage Partnerships



<ul class="wp-block-list">
<li>Local Businesses: Collaborate with local restaurants, wineries, or attractions to offer guests discounts or special experiences. Example: Restaurants, Attractions and More</li>



<li>Event Organizers: Partner with organizers of fall events to promote your hotel as a preferred lodging option.</li>
</ul>



Strengthen Relationships with Travel Agents and Influencers



<ul class="wp-block-list">
<li>Travel Agents: Partner with travel agents to promote your fall packages and specials. Offer exclusive deals or commissions for agents who book clients into your hotel during the fall season.</li>



<li>Influencers and Bloggers: Invite travel influencers and bloggers to stay at your hotel and experience your fall offerings. Provide them with complimentary stays, special fall packages, or exclusive access to events in exchange for reviews and social media coverage.</li>
</ul>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading">60 Seconds to Success: Become a Bridge To Your Local Culture</h2>



60 Seconds to Success shares a tip or trick to make a hotel’s marketing or operations more effective. Can the cast beat the clock and share a tip before the buzzer? 



Pete: Be the bridge that connects your guests to the incredible local experiences around your property. As I’ve mentioned before, in most cases, guests aren’t just coming to stay at your hotel—they’re visiting your area for its attractions and simply need a comfortable place to rest. While exceptions like Great Wolf Lodge exist, most guests are drawn to your destination, not just the hotel itself. So, how can you make your property the best choice to get out of the rain? You’ve likely already perfected your amenities, dining, and in-room experience, but have you truly connected your guests to the local culture they’re there to explore? Simple touches like offering guides, serving local foods, using regionally inspired décor, and partnering with local tours and attractions can make all the difference. These are easy ways to create a lasting connection with your guests. Most importantly, showcase these offerings on social media and across all your marketing channels so your guests know your experience is a cut above the competition.



===========================



Tune in to episode 264 next week for a very special guest, famed speaker and industry expert Bart Berkey. We’re going to be talking about what Most Hotels Don’t Do… But Your’s Could.&nbsp; <a href="https://www.travelboommarketing.com/blog/travelboom-coo-pete-dimaio-featured-on-most-people-dont-podcast">I was recently on Bart’s podcast</a>, “Most People Don’t… But You Do!” and you can check that out on episode 149 of his show at https://www.bartaberkey.com/podcast, iTunes, Spotify, and any place you get your shows.



Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 263 – Last Minute Solutions To Drive Fall Hotel Occupancy

<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-262-1024x1024.jpg" alt="" class="wp-image-12849" style="width:255px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-262-1024x1024.jpg 1024w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-262-300x300.jpg 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-262-150x150.jpg 150w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-262-768x768.jpg 768w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-262-1536x1536.jpg 1536w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-262-2048x2048.jpg 2048w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-262-620x620.jpg 620w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


Alright! It’s time for the Hotel Marketing Podcast by TravelBoom where you’re about to learn some tips, trends, and insights to make your property’s marketing more effective than ever! Today on episode 262 we have a budget battle royale where we will challenge your beliefs of what belongs in next year’s hotel budget.



We’ve got the whole cast back today so let’s welcome back Alyssa, Jeremy, and Mackenzie.



<h2 class="wp-block-heading">Newsaroos:</h2>



The latest news &amp; happenings in the hospitality community. 



<ul class="wp-block-list">
<li>Federal Courts Rule Google Violated Antitrust Laws: <a href="https://searchengineland.com/federal-judge-rules-google-violated-antitrust-law-444756">https://searchengineland.com/federal-judge-rules-google-violated-antitrust-law-444756</a></li>



<li>Google&#8217;s Gemini Gains Deep Research Feature <a href="https://www.searchenginejournal.com/googles-gemini-to-gain-deep-research-feature/524339/">https://www.searchenginejournal.com/googles-gemini-to-gain-deep-research-feature/524339/</a></li>
</ul>



<h2 class="wp-block-heading">TravelBoom’s Room for Improvement: Fixing Hotel Failures </h2>



TravelBoom&#8217;s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations. 



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdx9q4vQTbffzRB1UByVX_o5TdnlyKopWuF0tUrxJLQBAWQ3OEib88yjbe-NR7JjWJ34Qgyep3ZuA6bqBVDpkETS8GxCjW5H2wtRU6VgrL5B48_7_Bm1bxkeCchf1klIgmW2hrH4ZzX9qjN3MgftQjXYh0r?key=1hk1P--q5kMw_B9HnewtGg" alt=""/></figure>



<a href="https://www.reddit.com/r/hotels/comments/1equ5ay/whats_w_all_these_charges/">https://www.reddit.com/r/hotels/comments/1equ5ay/whats_w_all_these_charges/</a>



<h2 class="wp-block-heading">The Main Topic: The 2025 Hotel Marketing Budget Battle Royale</h2>



The information and strategies hoteliers need to succeed in today&#8217;s competitive market.



<ul class="wp-block-list">
<li>Now is the time to start planning for 2025</li>



<li>Begin by spending time, lots of time, reviewing your 2024 performance and budget</li>



<li><a href="https://www.travelboommarketing.com/blog/hotel-marketing-budget">https://www.travelboommarketing.com/blog/hotel-marketing-budget</a>&nbsp;</li>



<li>Today’s Game: What are the top 3 items on each of our 2025 budget wish list? In this year’s budget cage match, two cast members will go in and convince the judges why their item should be on the list.
<ul class="wp-block-list">
<li>Battle #1:
<ul class="wp-block-list">
<li>Alyssa says Influencer Marketing &amp; ditch display marketing</li>



<li>Jeremy says to go all in on Performance Max&nbsp;</li>



<li>The winner: Alyssa’s Influencer Marketing</li>
</ul>
</li>



<li>Battle #2:
<ul class="wp-block-list">
<li>Alyssa says consider explority and non brand paid campaigns</li>



<li>Mackenzie stays Invest in User Experience Through AI</li>



<li>The winner: Mackenzie’s Invest in AI</li>
</ul>
</li>



<li>Battle #3:
<ul class="wp-block-list">
<li>Mackenzie says Spend the dollars on blog content</li>



<li>Pete says Invest in great Photos &amp; Video</li>



<li>The winner: We have a tie!</li>
</ul>
</li>
</ul>
</li>
</ul>



<h2 class="wp-block-heading">60 Seconds to Success: Start Your 2025 Planning Now </h2>



60 Seconds to Success shares a tip or trick to make a hotel’s marketing or operations more effective. Can the cast beat the clock and share a tip before the buzzer? 



Jeremy: If you aren’t already, I’m here to tell you, you should be prioritizing some of your 2025 (and existing) digital marketing budget for Google Ads Performance Max. Why? Because it’s a powerful way to maximize reach and bookings across all Google properties. But if you want to maximize your efforts, be sure you&#8217;re doing the following:



<ul class="wp-block-list">
<li>Leverage audience signals and search themes</li>



<li>Experiment with asset groups</li>



<li>Provide high-quality assets</li>



<li>Look beyond prioritizing bookings</li>
</ul>



Maximizing your Performance Max efforts will more than likely make a positive impact on your overall digital marketing efforts.



===========================



Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 262 – Battle of the 2025 Hotel Marketing Budget

<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-261-1024x1024.jpg" alt="" class="wp-image-12817" style="width:255px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-261-1024x1024.jpg 1024w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-261-300x300.jpg 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-261-150x150.jpg 150w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-261-768x768.jpg 768w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-261-1536x1536.jpg 1536w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-261-2048x2048.jpg 2048w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-261-620x620.jpg 620w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


Good day fellow hoteliers and welcome to episode 261 of the Hotel Marketing Podcast.



It’s time to get your hotel marketing booming with the Hotel Marketing Podcast, your source for the latest news, tips, &amp; trends to become the best hoteliers you can be. Today we’re on the air with Pete, Alyssa, Jeremy, and Mackenzie.&nbsp;



<h2 class="wp-block-heading">Newsaroos:</h2>



The latest news &amp; happenings in the hospitality community. 



<ul class="wp-block-list">
<li>Is OpenAI on the brink of bankruptcy? <a href="https://www.windowscentral.com/software-apps/openai-could-be-on-the-brink-of-bankruptcy-in-under-12-months-with-projections-of-dollar5-billion-in-losses">https://www.windowscentral.com/software-apps/openai-could-be-on-the-brink-of-bankruptcy-in-under-12-months-with-projections-of-dollar5-billion-in-losses</a></li>



<li>AI takes center stage in Google&#8217;s Pmax campaigns. <a href="https://www.searchenginejournal.com/google-introduces-new-ai-tools-for-performance-max-campaigns/">https://www.searchenginejournal.com/google-introduces-new-ai-tools-for-performance-max-campaigns/</a></li>
</ul>



<h2 class="wp-block-heading">TravelBoom’s Room for Improvement: Fixing Hotel Failures </h2>



TravelBoom&#8217;s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations. 



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdEp8N-xlpEj-HL3RJCERwBc9ystzs2VKEylJujPt53we-GeIMlE5ZvU0R4DYIiDTTGXDbFJ0XCZ9AN2WWtVE0i_0rF2xyl5-k6gnOB3PD4resHkR5cTHmYWBOaH2Qru0RJYVmH_AnzkObCSTlghujhK1PL?key=1hk1P--q5kMw_B9HnewtGg" alt=""/></figure>



<h2 class="wp-block-heading">The Main Topic: 4 Ways Generative Can Save Your Hotel Time &amp; Money</h2>



The information and strategies hoteliers need to succeed in today&#8217;s competitive market.



<ul class="wp-block-list">
<li>We’re defining Generative AI in this episode as tools to create content and answer questions, such as Gemini, ChatGPT, CoPilot, Meta.AI, and others</li>



<li>The AI space is WAY more complex and nuanced than just content. Revenue management, property management, guest communications, paid marketing efforts, and countless other tools exist with AI components. (that’s not what we’re talking about today)</li>
</ul>



<ol class="wp-block-list">
<li>Market Research 
<ul class="wp-block-list">
<li>Aggregate review sentiment</li>



<li>Competitor analysis</li>



<li>Market analysis (Branson MO example)&nbsp;</li>
</ul>
</li>



<li>Content Ideation&nbsp; 
<ul class="wp-block-list">
<li>AI can significantly reduce the time and effort it takes to develop those new ideas and outline them. It can be made to develop ideas for new content by asking something like “develop ideas for article topics around things to do in Tampa, FL.” (If you already have a topic but you’re having trouble developing it, generative AI is capable of building an outline for any mode of presentation for any given topic. If you’re writing an article and want to ensure you’re including all the relevant information that people may be searching for, generative AI is able to find sources and data points. Even at just the brainstorming stage, multiple AI tools can be used in conjunction to refine potential ideas.&nbsp;</li>
</ul>
</li>



<li>Written content development
<ul class="wp-block-list">
<li>This is what you expect. Use AI to help refine and clean up your content.</li>



<li>WARNING: AI will lie to your face</li>
</ul>
</li>



<li>Beyond written content development &nbsp;
<ul class="wp-block-list">
<li>Images:
<ul class="wp-block-list">
<li>AI-Generated Images</li>



<li>AI Optimized Images</li>
</ul>
</li>



<li>Audio &amp; Video
<ul class="wp-block-list">
<li>Video: <a href="https://openai.com/index/sora/" target="_blank" rel="noreferrer noopener">https://openai.com/index/sora/</a>, <a href="https://www.imagine.art/" target="_blank" rel="noreferrer noopener">https://www.imagine.art/</a></li>



<li>Audio: <a href="https://www.udio.com/" target="_blank" rel="noreferrer noopener">https://www.udio.com/</a>, <a href="https://app.aitubo.ai/music" target="_blank" rel="noreferrer noopener">https://app.aitubo.ai/music</a> </li>
</ul>
</li>
</ul>
</li>
</ol>



<h2 class="wp-block-heading">60 Seconds to Success: Start Your 2025 Planning Now </h2>



60 Seconds to Success shares a tip or trick to make a hotel’s marketing or operations more effective. Can the cast beat the clock and share a tip before the buzzer? 



PETE: It’s the beginning of August, but it’s also the beginning of 2025 and NOW is the time to start your 2025 planning. Why, because right now what’s working and not working is fresh in your mind. Right now is the time to get ahead of the curve and start building out your rough marketing strategy and plan for next year. I’m not saying finish your plan, but let’s start laying out the big rocks you want to tackle:



<ul class="wp-block-list">
<li>Is your current site converting as it should and do you need to plan for the capital investment?</li>



<li>What paid strategies are working and what needs to be addressed</li>



<li>Are you investing in the AI-based tools that will make you more efficient and competitive</li>



<li>Is your CRM/CDP systems delivering the personalized experiences your guest expect?</li>
</ul>



Now’s the time to dust off the 2024 plan, make some notes and create a timeline to get your 2025 plan in place and locked down, you really only have 90 days!



===========================



Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 261 – 4 Easy Ways To Save Time & Money with Generative AI

<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode260-1024x1024.jpg" alt="" class="wp-image-12694" style="width:255px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode260-1024x1024.jpg 1024w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode260-300x300.jpg 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode260-150x150.jpg 150w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode260-768x768.jpg 768w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode260-1536x1536.jpg 1536w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode260-2048x2048.jpg 2048w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode260-620x620.jpg 620w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


Good day fellow hoteliers and welcome to episode 260 of the Hotel Marketing Podcast.



We are LIVE at HITEC 2024 in Charlotte, NC where we&#8217;ll be recording every day with the thought leaders and industry experts in the hospitality and hotel space. Today on the show we have Richard Aday, CEO of ThinkReservations.com



Join us as we learn how boutique properties can drive direct bookings, own search results, and create packages that drive ancillary revenue. Now let&#8217;s get this show at HITEC started!



Connect with ThinkReservations:



<ul class="wp-block-list">
<li><a href="https://www.linkedin.com/company/thinkreservations/">https://www.linkedin.com/company/thinkreservations/ </a></li>



<li><a href="https://thinkreservations.com/">https://thinkreservations.com/</a></li>
</ul>



===========================



Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 260 – Maximizing Your Direct Bookings & Revenue with ThinkReservations

<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode259-1024x1024.jpg" alt="" class="wp-image-12676" style="width:255px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode259-1024x1024.jpg 1024w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode259-300x300.jpg 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode259-150x150.jpg 150w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode259-768x768.jpg 768w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode259-1536x1536.jpg 1536w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode259-2048x2048.jpg 2048w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode259-620x620.jpg 620w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


Good day fellow hoteliers and welcome to episode 259 of the Hotel Marketing Podcast. 



We are LIVE at HITEC 2024 in Charlotte, NC where we&#8217;ll be recording every day with the thought leaders and industry experts in the hospitality and hotel space. Today on the show we have Ed St.Onge with Flip.to



Today we will be learning some of the incredible benefits Flip.to&#8217;s guest advocacy and discovery platforms as well as how creating a truly personalized booking journey will send your occupancy and revenue through the roof! 



Connect with Flip.to:



<ul class="wp-block-list">
<li>https://www.linkedin.com/company/flip-to/</li>



<li>https://www.flip.to/ </li>



<li>https://www.shape.travel/ </li>
</ul>



===========================



Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 259 – Driving Revenue Through Personalized Experiences with Flip.to

<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/05/TB-Podcast-258-1024x1024.jpg" alt="" class="wp-image-12603" style="width:255px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/05/TB-Podcast-258-1024x1024.jpg 1024w, https://admin.travelboommarketing.com/wp-content/uploads/2024/05/TB-Podcast-258-300x300.jpg 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/05/TB-Podcast-258-150x150.jpg 150w, https://admin.travelboommarketing.com/wp-content/uploads/2024/05/TB-Podcast-258-768x768.jpg 768w, https://admin.travelboommarketing.com/wp-content/uploads/2024/05/TB-Podcast-258-1536x1536.jpg 1536w, https://admin.travelboommarketing.com/wp-content/uploads/2024/05/TB-Podcast-258-2048x2048.jpg 2048w, https://admin.travelboommarketing.com/wp-content/uploads/2024/05/TB-Podcast-258-620x620.jpg 620w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure></div>


Good day fellow hoteliers and welcome to episode 258 of the Hotel Marketing Podcast. In today’s very brief episode, we’re going to talk about the biggest update in analytics since GA4. Every hotelier MUST listen to this episode



Before we begin, if you&#8217;d like to follow along, you can check out the show notes and all links over at TravelBoomMarketing.com/podcast/ and click on episode 258.&nbsp; We’re going to be covering two main topics.







===========================



<h2 class="wp-block-heading">Universal Analytics Sunsetting. </h2>



The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketers. Are you prepared for the impending Universal Analytics sunset?



<ul class="wp-block-list">
<li>What this means for hoteliers 
<ul class="wp-block-list">
<li>You better have GA4 set if you don’t already (shame shame!)</li>



<li>Test and test again to make sure you’re tracking</li>



<li>You will lose all access to UA&nbsp;</li>
</ul>
</li>



<li>Do you really need to store historical data? 
<ul class="wp-block-list">
<li>GA4 data storage limitation</li>



<li>GA4 will ONLY keep data for 14 months</li>



<li>Specific storage needs</li>



<li>There will be no year-to-date v/s year-to-date performance</li>
</ul>
</li>



<li>The solution is a data warehouse
<ul class="wp-block-list">
<li>Preservation of historical data</li>



<li>Long term comparison</li>



<li>Advanced manipulation of data</li>



<li>Multiple data sources</li>
</ul>
</li>



<li>How to transition to a data warehouse
<ul class="wp-block-list">
<li>Contact us or learn about BigQuery</li>
</ul>
</li>
</ul>



<ul class="wp-block-list">
<li>Get your copy at <a href="https://admin.travelboommarketing.com/hotelier">https://admin.travelboommarketing.com/hotelier</a></li>



<li>Get the Leisure Travel Study at <a href="https://admin.travelboommarketing.com/study">https://admin.travelboommarketing.com/study</a></li>
</ul>







<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<a href="https://admin.travelboommarketing.com/2024-hotelier-study/">The 2024 Hotelier Study Is NOW Available!</a>



<figure class="wp-block-image size-full is-resized"><a href="https://admin.travelboommarketing.com/2024-hotelier-study/"><img loading="lazy" decoding="async" width="500" height="500" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book.png" alt="" class="wp-image-12436" style="width:368px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book.png 500w, https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book-300x300.png 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book-150x150.png 150w" sizes="auto, (max-width: 500px) 100vw, 500px" /></a></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<a href="https://admin.travelboommarketing.com/2023-leisure-travel-trends-study/">Get the 2023 Leisure Travel Trends Study</a>



<figure class="wp-block-image size-full"><a href="https://admin.travelboommarketing.com/2023-leisure-travel-trends-study/"><img loading="lazy" decoding="async" width="500" height="500" src="https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover.png" alt="" class="wp-image-12017" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover.png 500w, https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover-300x300.png 300w, https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover-150x150.png 150w" sizes="auto, (max-width: 500px) 100vw, 500px" /></a></figure>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 258 – Don’t Lose Your Analytics Data on July 1st! Here’s What You Need to Do

Leveraging Hotel Guest Personas for Improved Marketing Results

Historic Fort Garry Hotel Taps TravelBoom Hotel Marketing for Digital Marketing Transformation

Six Reasons Bing Ads Should Be Part of Your Hotel Marketing Strategy

Analytics Dashboard with hands typing on a keyboard

Top Digital Marketing KPIs for Hotels and How To Track Them

PMax for Hotels: Insights To Control and Improve PPC Performance

Maximizing Google’s Property Promotion Ads for Hotel Campaigns

Thousand Hills Resort Hotel Teams Up with TravelBoom to Drive Direct Bookings and Boost Digital Success

How Can Google Analytics Help My Hotel?

Girl pulling luggage down street looking at phone

Hotel Marketing Resources

Blog

Leveraging Hotel Guest Personas for Improved Marketing Results

Historic Fort Garry Hotel Taps TravelBoom Hotel Marketing for Digital Marketing Transformation

Six Reasons Bing Ads Should Be Part of Your Hotel Marketing Strategy

Top Digital Marketing KPIs for Hotels and How To Track Them

PMax for Hotels: Insights To Control and Improve PPC Performance

Maximizing Google’s Property Promotion Ads for Hotel Campaigns

Thousand Hills Resort Hotel Teams Up with TravelBoom to Drive Direct Bookings and Boost Digital Success

How Can Google Analytics Help My Hotel?

The Secret Sauce to Boosting Leisure Travel in 2025

UGC for Hotels: How To Encourage Creators and Leverage Their Authenticity

The Best Facebook Ads For Hotels

How To Conduct an SEO Audit: A Step-By-Step Guide To Checking & Maintaining the Health of Your Hotel Website

Podcast

Hotel Marketing Podcast: Episode 269 – Key Findings From The 2025 Leisure Travel Study

Hotel Marketing Podcast: Episode 268 – AI’s Search Marketing Predictions for 2025

Hotel Marketing Podcast: Episode 267 – The Hospitality Show Wrap Up

Hotel Marketing Podcast: Episode 266 – Hotel Marketing Trends to Watch in 2025

Hotel Marketing Podcast: Episode 265 – Ranking The Biggest Blunders Hotel Digital Marketers Make

Hotel Marketing Podcast: Episode 264 – What Great Hoteliers Do… But Most People Don’t, with Bart Berkey

Hotel Marketing Podcast: Episode 263 – Last Minute Solutions To Drive Fall Hotel Occupancy

Hotel Marketing Podcast: Episode 262 – Battle of the 2025 Hotel Marketing Budget

Hotel Marketing Podcast: Episode 261 – 4 Easy Ways To Save Time & Money with Generative AI

Hotel Marketing Podcast: Episode 260 – Maximizing Your Direct Bookings & Revenue with ThinkReservations

Hotel Marketing Podcast: Episode 259 – Driving Revenue Through Personalized Experiences with Flip.to

Hotel Marketing Podcast: Episode 258 – Don’t Lose Your Analytics Data on July 1st! Here’s What You Need to Do

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