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<figure class="alignright size-full is-resized"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/10/TB-266.jpg" alt="" class="wp-image-12959" style="width:255px;height:auto"/></figure></div>


Good day fellow hoteliers and welcome to episode 266 of The Hotel Marketing Podcast by TravelBoom. Today we have a big show where we’ll be covering the top trends to watch in 2025. 



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading">TravelBoom Newsaroos</h2>



Today&#8217;s news shaping tomorrow&#8217;s hotel marketing trends.



<ul class="wp-block-list">
<li>Google Expands Travel Feeds in Search: <a href="https://www.searchenginejournal.com/google-expands-travel-feeds-in-search-ads/530571/">https://www.searchenginejournal.com/google-expands-travel-feeds-in-search-ads/530571/</a></li>



<li>Google Expands Pmax Assets: <a href="https://searchengineland.com/google-ads-page-specific-assets-performance-max-447690">https://searchengineland.com/google-ads-page-specific-assets-performance-max-447690</a></li>



<li>SEMRush Acquires Search Engine Land: <a href="https://searchengineland.com/semrush-acquires-search-engine-land-447555">https://searchengineland.com/semrush-acquires-search-engine-land-447555</a></li>
</ul>



<h2 class="wp-block-heading">TravelBoom’s Room for Improvement: Fixing Hotel Failures</h2>



TravelBoom’s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations.



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXevKZvqAlCGzMwZQf4bjUbvByPKTirZCpdxBCYCZ-rPO9NcwbzdP5xMGTXppcWzeCAWsPjpmZDwx85EIYndzTQBwoTKQYWJ_NIbWUs2CCmtrZIgL1xoiUFzEcmilBza_IU2jzB1drL3zTJCJBKQyvj8FkRv?key=1hk1P--q5kMw_B9HnewtGg" alt=""/></figure>



<a href="https://www.reddit.com/r/hotels/comments/1fuzzll/what_to_do_booked_5_star_property_because_of_its">reddit.com/r/hotels/comments/1fuzzll/what_to_do_booked_5_star_property_because_of_its</a> 



<h2 class="wp-block-heading">The Main Topic: Four Trends To Launch Your Marketing Foward in 2025</h2>



The information and strategies hoteliers need to succeed in today&#8217;s competitive market.



Today we are taking experts from a recent article on TravelBoomMarketing.com at <a href="https://www.travelboommarketing.com/blog/12-hotel-marketing-trends-to-watch-in-2025-elevate-your-strategy">https://www.travelboommarketing.com/blog/12-hotel-marketing-trends-to-watch-in-2025-elevate-your-strategy</a>.



<h3 class="wp-block-heading">4 ways to implement AI tools in your hotel marketing:&nbsp;</h3>



First and foremost, before you go out and buy new tools, make sure you’re utilizing existing tools with AI Capabilities &#8211; Many existing platforms, like Adobe Photoshop and Google Workspace, have AI features. Explore these tools and invest strategically in those that can optimize operations, enabling them to compete in the evolving market.



Once you have reviewed what you actually already have some AI tools every hotelier should consider:



<ol class="wp-block-list">
<li>Integrate chatbots: these are not as confusing or complex as many hoteliers think.&nbsp;</li>



<li>Targeted Advertising: ensure your marketing team (internal or agency) is working as smart as they possibly can and using the right tools to maximize ROAS.</li>



<li>Sentiment Analysis: We spent some time reviewing how you can uncover insights into how your property is perceived in a recent webinar, which you can watch for free.</li>



<li>Stay up to Date: Today’s breaking technologies will be commonplace tomorrow. Be sure to maintain a plan to research and test new platforms.&nbsp;</li>
</ol>



Wrapping up, it is important to maintain human oversight. AI should augment, not replace, human talent. Using AI for routine tasks allows more focus on refining creative direction. Human creativity remains essential, even as AI technology evolves.



<h3 class="wp-block-heading">3 ways to use influencer marketing:&nbsp;&nbsp;</h3>



Take the time in 2024 to think about and plan your influencer marketing strategies for next year. Most hoteliers have not yet adopted an influencer strategy and this opens the door to huge first-mover advantages.



<ol class="wp-block-list">
<li>Develop your influencer plan in advance of outreach and clearly define what your expectations are for any given compensation level. This is a business relationship and must have clearly defined deliverables.</li>



<li>Create an influencer kit, like a press kit, to help orient the influencer to your property.</li>



<li>Be selective in choosing your influencers. These people are going to be representing your brand and it is your responsibility to ensure you are partnering with ones that will elevate your brand throughout their ENTIRE social sphere (not just the post they create for you).</li>
</ol>



Influencer marketing can be an affordable way to reach otherwise unreachable guests. Budget for comp stays, swag, and potential payments in your 2025 budget. Just like everything else, analytics are key and your influencer program must have measurable KPIs and returns.



<h3 class="wp-block-heading">4 ways to use hotel loyalty programs to drive repeat business:&nbsp;</h3>



65% of leisure travelers are influenced by loyalty programs, <a href="https://www.travelboommarketing.com/blog/loyalty-programs-for-hotels">https://www.travelboommarketing.com/blog/loyalty-programs-for-hotels</a>, and it will behoove you to research and invest heavily in a program for your property in 2025.



<ol class="wp-block-list">
<li>Remember that for independent hoteliers instant gratification and perks are the most compelling aspect of a loyalty program.</li>



<li>The guaranteed best deal is the 2nd most important element of a program. Your rate strategy for rack rates, OTAs, and sales should all be factored in to ensure your member rate is the best available.</li>



<li>Personalization is one of the most powerful tools that loyalty programs make available to your property. Lean in to communicating with your members in the most personal ways possible.</li>



<li>Providing proper staff training is also key. Guests, particularly those on a loyalty program, want to be recognized, and giving guests the VIP treatment will lead to higher repeat visits as well as good old fashioned word of mouth advertising.&nbsp;</li>
</ol>







<h3 class="wp-block-heading">2 ways to connect with guests through storytelling:</h3>



Tell stories that resonate with potential visitors by sharing UGC. Guests can relate more to real messages and envision themselves in your destination with user-generated content.&nbsp;



Plus, if you can do a good job soliciting and leveraging this content, they’re basically doing the work for you.&nbsp;



Hotel marketers can proactively encourage guests to share their experiences on any platform. You can ask directly on your socials, or leverage tools like Flip.to or Crowdriff to incentivize sharing with rewards and contests.&nbsp;



Once you’ve collected this valuable content, make sure you’re putting it to good use. Sharing real guest experiences builds trust with your audience and connects a maybe to a definite.&nbsp;



A few ways you can do this is to add recent testimonials to your website or repurpose UGC on your own socials. Another option might be to embed Instagram feeds directly into your website to showcase recent stays.



Either way you’re reducing the amount of time it takes you or your staff to create content, you’re strengthening your connection with your guests and you’re enticing potential visitors to book a stay. Win win win.



<h2 class="wp-block-heading">60 Seconds to Success: Mobile-Friendly Website Optimization</h2>



60 Seconds to Success shares a tip or trick to make a hotel’s marketing or operations more effective. Can the cast beat the clock and share a tip before the buzzer?



Today&#8217;s tip for hoteliers is to focus on creating a website that goes beyond desktop optimization. It’s helpful for hoteliers to think of their website as their “digital lobby”, which means first impressions are extremely important. Having a user-friendly responsive design ensures that visitors can easily navigate, read content, and view images, regardless of their device. This improves overall satisfaction and encourages longer visits, ultimately leading to a higher-converting site. Our research shows that on average, over 80% of website traffic comes from mobile devices. If your site isn’t set up for success for the primary device that visitors are using, you could be missing out on a large number of potential guests. There are a number of other benefits to having an effective mobile website too, such as increased engagement across social media channels through easily clickable call to actions and better performance in SEO as major search engines like Google prioritize mobile-friendly websites in their ranking processes.&nbsp; 







Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 266 – Hotel Marketing Trends to Watch in 2025

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Good day fellow hoteliers and welcome to episode 265 of The Hotel Marketing Podcast by TravelBoom. We’re now in the last quarter of 2024 and before we know it we’ll be putting our 2025 plans in place. So, before you kick off 2025, let’s talk about the biggest blunders you can avoid as a hotel marketer. 



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<h2 class="wp-block-heading">TravelBoom Newsaroos</h2>



Today&#8217;s news shaping tomorrow&#8217;s hotel marketing trends.



<ul class="wp-block-list">
<li>WordPress v/s WP Engine Drama: <a href="https://techcrunch.com/2024/09/29/wordpress-vs-wp-engine-drama-explained/">https://techcrunch.com/2024/09/29/wordpress-vs-wp-engine-drama-explained/</a></li>



<li>TikTok launches search ads in the US: <a href="https://searchengineland.com/tiktok-search-ads-campaign-launch-us-446927">https://searchengineland.com/tiktok-search-ads-campaign-launch-us-446927</a></li>
</ul>



<h2 class="wp-block-heading">TravelBoom’s Room for Improvement: Fixing Hotel Failures</h2>



TravelBoom’s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations.



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcw0XtmGwMwE8kyXFou400i3qzkcZ3lJ9b1BPbZ9KzbHol9bUAtAB5WtwtImPSOpOLCoLQXYWzzlTXupMDzr4sOGAkwLy6X511vfcjC7V5pgmTgkf1wRK993M_ZAHlHSQXG5yeoYfAfxgkIFKJ7xK6DkVcF?key=1hk1P--q5kMw_B9HnewtGg" alt=""/></figure>



<a href="https://www.reddit.com/r/hotels/comments/1flkfdd/what_would_you_do/">https://www.reddit.com/r/hotels/comments/1flkfdd/what_would_you_do/</a>



<h2 class="wp-block-heading">The Main Topic: Hotel Marketer&#8217;s Biggest Blunders</h2>



The information and strategies hoteliers need to succeed in today&#8217;s competitive market.



With so many moving parts and potential pitfalls, it&#8217;s easy for hotel digital marketers to make mistakes that could cost bookings and revenue. In this episode, we’ll expose the most common mistakes that can sabotage your digital campaigns and leave your hotel in the dust, and we&#8217;re going to rank the biggest blunders hotel digital marketers make.



Group #1 for Biggest Blunder:



<ol class="wp-block-list">
<li>Neglecting SEO</li>



<li>Ignoring Mobile Optimization</li>



<li>Underutilizing Email Marketing</li>
</ol>



Group #2 for Biggest Blunder:



<ol class="wp-block-list">
<li>Lack of Targeted Campaigns</li>



<li>Inconsistent Brand Messaging</li>



<li>Not Investing in Content Marketing</li>
</ol>



Group #3 for Biggest Blunder:



<ol class="wp-block-list">
<li>Ignoring Online Reviews and Reputation Management</li>



<li>Not Tracking and Analyzing Results</li>



<li>Poor Website Design and User Experience</li>
</ol>



<h2 class="wp-block-heading">60 Seconds to Success: AI Review Summaries</h2>



60 Seconds to Success shares a tip or trick to make a hotel’s marketing or operations more effective. Can the cast beat the clock and share a tip before the buzzer?



Earlier this year, TripAdvisor introduced AI-powered Review Summaries, offering concise overviews of recent traveler reviews based on key quality attributes, such as cleanliness, value, and location. The initiative leverages AI to amplify the voice of travelers while maintaining authenticity.



While AI can greatly enhance hotel marketers&#8217; efficiency, it&#8217;s important to recognize and discuss its potential drawbacks. These review summaries may highlight areas of concern, but they also present opportunities for improvement.&nbsp;



Hoteliers should lean into these overviews by regularly reviewing both the overall and attribute-specific summaries to gain insights into guest experiences. Use the negative feedback as a chance to improve. Remember these summaries are strictly driven by quotes from reviews, which ensures that they remain impartial and truly reflective of guest experiences.&nbsp;



Additionally, continue to encourage positive reviews by making it easy for guests to leave feedback across platforms. Incentivize review submissions and consider using SMS messaging, which can be a less saturated and cost-effective way to gather feedback quickly.







Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 265 – Ranking The Biggest Blunders Hotel Digital Marketers Make

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Good day fellow hoteliers and welcome to a very big episode 264 of the Hotel Marketing Podcast where we’re going to be having an amazing conversation with the one and only Bart Berkey. Bart brings decades of hotel management experience, award winning author, host of “Most People Don’t… But you Do” podcast and TEDx Speaker. 



Connect with Bart Berkey:



<ul class="wp-block-list">
<li><a href="https://www.bartaberkey.com/" target="_blank" rel="noreferrer noopener">bartaberkey.com </a></li>



<li><a href="https://www.bartaberkey.com/podcast" target="_blank" rel="noreferrer noopener">Most People Don&#8217;t&#8230; Podcast</a></li>
</ul>



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<h2 class="wp-block-heading">The Main Topic: What great hoteliers do but most people don&#8217;t. </h2>



The information and strategies hoteliers need to succeed in today&#8217;s competitive market.



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<iframe loading="lazy" title="Special Edition Podcast 264: What Great Hoteliers Do... But Most People Don&#039;t With Bart Berkey" width="500" height="281" src="https://www.youtube.com/embed/mPEqjrhkrRk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 264 – What Great Hoteliers Do… But Most People Don’t, with Bart Berkey

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Well how about that! It’s already episode 263 of The Hotel Marketing Podcast by TravelBoom where you’re about to learn some serious tips, trends, and insights to make your property’s marketing more effective than ever! We’re going to be cracking open our pumpkin spice beverages and talking about the wonders of fall and how we can boost our autumn bookings.&nbsp;



We’ve got the whole cast back today so let’s welcome back Alyssa, Jeremy, and Mackenzie.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading">Newsaroos:</h2>



The latest news &amp; happenings in the hospitality community. 



<ul class="wp-block-list">
<li>Google&#8217;s August 2024 Core Rollout Complete: <a href="https://www.searchenginejournal.com/googles-august-core-update-rollout-completed/526070/">https://www.searchenginejournal.com/googles-august-core-update-rollout-completed/526070/</a></li>



<li>Google&#8217;s AI Overview Crushing Publishers? <a href="https://www.searchenginejournal.com/googles-ai-overviews-slammed-by-news-publishers/526111/">https://www.searchenginejournal.com/googles-ai-overviews-slammed-by-news-publishers/526111/</a></li>
</ul>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading">TravelBoom’s Room for Improvement: Fixing Hotel Failures </h2>



TravelBoom&#8217;s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations. 



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXchsjRmpsn37WiEG4Z0dwJAeATXDMr1-ylpkXIXJgAqBHe5ccDeFnJyoqldpxaxFaOD6NEVHWxrsfX_C9P6ivTc6A-QhMFj7AF_4QeT9eP8-IvgLgf4AwvwlqyHSAALxMq-tzcJzmQnge54q_9O6A5uSAp6?key=1hk1P--q5kMw_B9HnewtGg" alt=""/></figure>



<a href="https://www.reddit.com/r/hotels/comments/1f1ufkh/why_do_many_hotels_refuse_to_match_online_prices/">reddit.com/r/hotels/comments/1f1ufkh/why_do_many_hotels_refuse_to_match_online_prices/</a>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading">The Main Topic: Boosting Your Hotel&#8217;s Fall Occupancy With These Four Simple Tips</h2>



The information and strategies hoteliers need to succeed in today&#8217;s competitive market.



Today&#8217;s episode is just a brief excerpt of a full article with 15 ways to drive direct bookings this fall. You can <a href="https://www.travelboommarketing.com/blog/ways-to-boost-your-hotels-fall-occupancy-right-now">read the full article here</a>.







<h3 class="wp-block-heading">Engage with Past Guests</h3>



<ul class="wp-block-list">
<li>Email Campaigns: Send personalized offers and updates to previous guests, highlighting what’s new for fall.
<ul class="wp-block-list">
<li>Campaign: Send targeted emails to past guests featuring exclusive fall offers such as discounted rates, special fall packages, or complimentary perks. For example, “Welcome Back! Enjoy 20% Off Your Fall Getaway” or “Exclusive Autumn Package Just for You.”&nbsp;</li>



<li>Content: Highlight new fall-themed amenities, events, and experiences at your hotel. Include vibrant images of fall decor, seasonal activities, and unique offerings.</li>



<li>Call-to-Action: Encourage bookings with a clear call-to-action button like “Book Now” or “Claim Your Offer” linked to your booking page.&nbsp;</li>
</ul>
</li>



<li>Feedback and Referrals: Encourage guests to share their fall experiences on social media or leave reviews, which can attract new visitors.
<ul class="wp-block-list">
<li>Leverage previous reviews that may mention visiting during fall.&nbsp;</li>
</ul>
</li>
</ul>



Offer Special Promotions



<ul class="wp-block-list">
<li>Discounts for Extended Stays: Provide discounts for longer stays or mid-week bookings to attract off-peak travelers.
<ul class="wp-block-list">
<li>Advertising: Promote these discounts through your website, social media channels, and email newsletters, emphasizing the value of a longer stay to fully experience the fall season.&nbsp;</li>
</ul>
</li>
</ul>



<ul class="wp-block-list">
<li>Loyalty Incentives: Offer special rates or bonuses for returning guests who book during the fall.</li>
</ul>



Leverage Partnerships



<ul class="wp-block-list">
<li>Local Businesses: Collaborate with local restaurants, wineries, or attractions to offer guests discounts or special experiences. Example: Restaurants, Attractions and More</li>



<li>Event Organizers: Partner with organizers of fall events to promote your hotel as a preferred lodging option.</li>
</ul>



Strengthen Relationships with Travel Agents and Influencers



<ul class="wp-block-list">
<li>Travel Agents: Partner with travel agents to promote your fall packages and specials. Offer exclusive deals or commissions for agents who book clients into your hotel during the fall season.</li>



<li>Influencers and Bloggers: Invite travel influencers and bloggers to stay at your hotel and experience your fall offerings. Provide them with complimentary stays, special fall packages, or exclusive access to events in exchange for reviews and social media coverage.</li>
</ul>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading">60 Seconds to Success: Become a Bridge To Your Local Culture</h2>



60 Seconds to Success shares a tip or trick to make a hotel’s marketing or operations more effective. Can the cast beat the clock and share a tip before the buzzer? 



Pete: Be the bridge that connects your guests to the incredible local experiences around your property. As I’ve mentioned before, in most cases, guests aren’t just coming to stay at your hotel—they’re visiting your area for its attractions and simply need a comfortable place to rest. While exceptions like Great Wolf Lodge exist, most guests are drawn to your destination, not just the hotel itself. So, how can you make your property the best choice to get out of the rain? You’ve likely already perfected your amenities, dining, and in-room experience, but have you truly connected your guests to the local culture they’re there to explore? Simple touches like offering guides, serving local foods, using regionally inspired décor, and partnering with local tours and attractions can make all the difference. These are easy ways to create a lasting connection with your guests. Most importantly, showcase these offerings on social media and across all your marketing channels so your guests know your experience is a cut above the competition.



===========================



Tune in to episode 264 next week for a very special guest, famed speaker and industry expert Bart Berkey. We’re going to be talking about what Most Hotels Don’t Do… But Your’s Could.&nbsp; <a href="https://www.travelboommarketing.com/blog/travelboom-coo-pete-dimaio-featured-on-most-people-dont-podcast">I was recently on Bart’s podcast</a>, “Most People Don’t… But You Do!” and you can check that out on episode 149 of his show at https://www.bartaberkey.com/podcast, iTunes, Spotify, and any place you get your shows.



Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 263 – Last Minute Solutions To Drive Fall Hotel Occupancy

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<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-262-1024x1024.jpg" alt="" class="wp-image-12849" style="width:255px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-262-1024x1024.jpg 1024w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-262-300x300.jpg 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-262-150x150.jpg 150w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-262-768x768.jpg 768w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-262-1536x1536.jpg 1536w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-262-2048x2048.jpg 2048w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-262-620x620.jpg 620w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


Alright! It’s time for the Hotel Marketing Podcast by TravelBoom where you’re about to learn some tips, trends, and insights to make your property’s marketing more effective than ever! Today on episode 262 we have a budget battle royale where we will challenge your beliefs of what belongs in next year’s hotel budget.



We’ve got the whole cast back today so let’s welcome back Alyssa, Jeremy, and Mackenzie.



<h2 class="wp-block-heading">Newsaroos:</h2>



The latest news &amp; happenings in the hospitality community. 



<ul class="wp-block-list">
<li>Federal Courts Rule Google Violated Antitrust Laws: <a href="https://searchengineland.com/federal-judge-rules-google-violated-antitrust-law-444756">https://searchengineland.com/federal-judge-rules-google-violated-antitrust-law-444756</a></li>



<li>Google&#8217;s Gemini Gains Deep Research Feature <a href="https://www.searchenginejournal.com/googles-gemini-to-gain-deep-research-feature/524339/">https://www.searchenginejournal.com/googles-gemini-to-gain-deep-research-feature/524339/</a></li>
</ul>



<h2 class="wp-block-heading">TravelBoom’s Room for Improvement: Fixing Hotel Failures </h2>



TravelBoom&#8217;s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations. 



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdx9q4vQTbffzRB1UByVX_o5TdnlyKopWuF0tUrxJLQBAWQ3OEib88yjbe-NR7JjWJ34Qgyep3ZuA6bqBVDpkETS8GxCjW5H2wtRU6VgrL5B48_7_Bm1bxkeCchf1klIgmW2hrH4ZzX9qjN3MgftQjXYh0r?key=1hk1P--q5kMw_B9HnewtGg" alt=""/></figure>



<a href="https://www.reddit.com/r/hotels/comments/1equ5ay/whats_w_all_these_charges/">https://www.reddit.com/r/hotels/comments/1equ5ay/whats_w_all_these_charges/</a>



<h2 class="wp-block-heading">The Main Topic: The 2025 Hotel Marketing Budget Battle Royale</h2>



The information and strategies hoteliers need to succeed in today&#8217;s competitive market.



<ul class="wp-block-list">
<li>Now is the time to start planning for 2025</li>



<li>Begin by spending time, lots of time, reviewing your 2024 performance and budget</li>



<li><a href="https://www.travelboommarketing.com/blog/hotel-marketing-budget">https://www.travelboommarketing.com/blog/hotel-marketing-budget</a>&nbsp;</li>



<li>Today’s Game: What are the top 3 items on each of our 2025 budget wish list? In this year’s budget cage match, two cast members will go in and convince the judges why their item should be on the list.
<ul class="wp-block-list">
<li>Battle #1:
<ul class="wp-block-list">
<li>Alyssa says Influencer Marketing &amp; ditch display marketing</li>



<li>Jeremy says to go all in on Performance Max&nbsp;</li>



<li>The winner: Alyssa’s Influencer Marketing</li>
</ul>
</li>



<li>Battle #2:
<ul class="wp-block-list">
<li>Alyssa says consider explority and non brand paid campaigns</li>



<li>Mackenzie stays Invest in User Experience Through AI</li>



<li>The winner: Mackenzie’s Invest in AI</li>
</ul>
</li>



<li>Battle #3:
<ul class="wp-block-list">
<li>Mackenzie says Spend the dollars on blog content</li>



<li>Pete says Invest in great Photos &amp; Video</li>



<li>The winner: We have a tie!</li>
</ul>
</li>
</ul>
</li>
</ul>



<h2 class="wp-block-heading">60 Seconds to Success: Start Your 2025 Planning Now </h2>



60 Seconds to Success shares a tip or trick to make a hotel’s marketing or operations more effective. Can the cast beat the clock and share a tip before the buzzer? 



Jeremy: If you aren’t already, I’m here to tell you, you should be prioritizing some of your 2025 (and existing) digital marketing budget for Google Ads Performance Max. Why? Because it’s a powerful way to maximize reach and bookings across all Google properties. But if you want to maximize your efforts, be sure you&#8217;re doing the following:



<ul class="wp-block-list">
<li>Leverage audience signals and search themes</li>



<li>Experiment with asset groups</li>



<li>Provide high-quality assets</li>



<li>Look beyond prioritizing bookings</li>
</ul>



Maximizing your Performance Max efforts will more than likely make a positive impact on your overall digital marketing efforts.



===========================



Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 262 – Battle of the 2025 Hotel Marketing Budget

<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-261-1024x1024.jpg" alt="" class="wp-image-12817" style="width:255px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-261-1024x1024.jpg 1024w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-261-300x300.jpg 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-261-150x150.jpg 150w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-261-768x768.jpg 768w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-261-1536x1536.jpg 1536w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-261-2048x2048.jpg 2048w, https://admin.travelboommarketing.com/wp-content/uploads/2024/08/Podcast-261-620x620.jpg 620w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


Good day fellow hoteliers and welcome to episode 261 of the Hotel Marketing Podcast.



It’s time to get your hotel marketing booming with the Hotel Marketing Podcast, your source for the latest news, tips, &amp; trends to become the best hoteliers you can be. Today we’re on the air with Pete, Alyssa, Jeremy, and Mackenzie.&nbsp;



<h2 class="wp-block-heading">Newsaroos:</h2>



The latest news &amp; happenings in the hospitality community. 



<ul class="wp-block-list">
<li>Is OpenAI on the brink of bankruptcy? <a href="https://www.windowscentral.com/software-apps/openai-could-be-on-the-brink-of-bankruptcy-in-under-12-months-with-projections-of-dollar5-billion-in-losses">https://www.windowscentral.com/software-apps/openai-could-be-on-the-brink-of-bankruptcy-in-under-12-months-with-projections-of-dollar5-billion-in-losses</a></li>



<li>AI takes center stage in Google&#8217;s Pmax campaigns. <a href="https://www.searchenginejournal.com/google-introduces-new-ai-tools-for-performance-max-campaigns/">https://www.searchenginejournal.com/google-introduces-new-ai-tools-for-performance-max-campaigns/</a></li>
</ul>



<h2 class="wp-block-heading">TravelBoom’s Room for Improvement: Fixing Hotel Failures </h2>



TravelBoom&#8217;s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations. 



<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdEp8N-xlpEj-HL3RJCERwBc9ystzs2VKEylJujPt53we-GeIMlE5ZvU0R4DYIiDTTGXDbFJ0XCZ9AN2WWtVE0i_0rF2xyl5-k6gnOB3PD4resHkR5cTHmYWBOaH2Qru0RJYVmH_AnzkObCSTlghujhK1PL?key=1hk1P--q5kMw_B9HnewtGg" alt=""/></figure>



<h2 class="wp-block-heading">The Main Topic: 4 Ways Generative Can Save Your Hotel Time &amp; Money</h2>



The information and strategies hoteliers need to succeed in today&#8217;s competitive market.



<ul class="wp-block-list">
<li>We’re defining Generative AI in this episode as tools to create content and answer questions, such as Gemini, ChatGPT, CoPilot, Meta.AI, and others</li>



<li>The AI space is WAY more complex and nuanced than just content. Revenue management, property management, guest communications, paid marketing efforts, and countless other tools exist with AI components. (that’s not what we’re talking about today)</li>
</ul>



<ol class="wp-block-list">
<li>Market Research 
<ul class="wp-block-list">
<li>Aggregate review sentiment</li>



<li>Competitor analysis</li>



<li>Market analysis (Branson MO example)&nbsp;</li>
</ul>
</li>



<li>Content Ideation&nbsp; 
<ul class="wp-block-list">
<li>AI can significantly reduce the time and effort it takes to develop those new ideas and outline them. It can be made to develop ideas for new content by asking something like “develop ideas for article topics around things to do in Tampa, FL.” (If you already have a topic but you’re having trouble developing it, generative AI is capable of building an outline for any mode of presentation for any given topic. If you’re writing an article and want to ensure you’re including all the relevant information that people may be searching for, generative AI is able to find sources and data points. Even at just the brainstorming stage, multiple AI tools can be used in conjunction to refine potential ideas.&nbsp;</li>
</ul>
</li>



<li>Written content development
<ul class="wp-block-list">
<li>This is what you expect. Use AI to help refine and clean up your content.</li>



<li>WARNING: AI will lie to your face</li>
</ul>
</li>



<li>Beyond written content development &nbsp;
<ul class="wp-block-list">
<li>Images:
<ul class="wp-block-list">
<li>AI-Generated Images</li>



<li>AI Optimized Images</li>
</ul>
</li>



<li>Audio &amp; Video
<ul class="wp-block-list">
<li>Video: <a href="https://openai.com/index/sora/">https://openai.com/index/sora/</a>, <a href="https://www.imagine.art/">https://www.imagine.art/</a></li>



<li>Audio: <a href="https://www.udio.com/">https://www.udio.com/</a>, <a href="https://app.aitubo.ai/music">https://app.aitubo.ai/music</a> </li>
</ul>
</li>
</ul>
</li>
</ol>



<h2 class="wp-block-heading">60 Seconds to Success: Start Your 2025 Planning Now </h2>



60 Seconds to Success shares a tip or trick to make a hotel’s marketing or operations more effective. Can the cast beat the clock and share a tip before the buzzer? 



PETE: It’s the beginning of August, but it’s also the beginning of 2025 and NOW is the time to start your 2025 planning. Why, because right now what’s working and not working is fresh in your mind. Right now is the time to get ahead of the curve and start building out your rough marketing strategy and plan for next year. I’m not saying finish your plan, but let’s start laying out the big rocks you want to tackle:



<ul class="wp-block-list">
<li>Is your current site converting as it should and do you need to plan for the capital investment?</li>



<li>What paid strategies are working and what needs to be addressed</li>



<li>Are you investing in the AI-based tools that will make you more efficient and competitive</li>



<li>Is your CRM/CDP systems delivering the personalized experiences your guest expect?</li>
</ul>



Now’s the time to dust off the 2024 plan, make some notes and create a timeline to get your 2025 plan in place and locked down, you really only have 90 days!



===========================



Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 261 – 4 Easy Ways To Save Time & Money with Generative AI

<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode260-1024x1024.jpg" alt="" class="wp-image-12694" style="width:255px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode260-1024x1024.jpg 1024w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode260-300x300.jpg 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode260-150x150.jpg 150w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode260-768x768.jpg 768w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode260-1536x1536.jpg 1536w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode260-2048x2048.jpg 2048w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode260-620x620.jpg 620w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


Good day fellow hoteliers and welcome to episode 260 of the Hotel Marketing Podcast.



We are LIVE at HITEC 2024 in Charlotte, NC where we&#8217;ll be recording every day with the thought leaders and industry experts in the hospitality and hotel space. Today on the show we have Richard Aday, CEO of ThinkReservations.com



Join us as we learn how boutique properties can drive direct bookings, own search results, and create packages that drive ancillary revenue. Now let&#8217;s get this show at HITEC started!



Connect with ThinkReservations:



<ul class="wp-block-list">
<li><a href="https://www.linkedin.com/company/thinkreservations/">https://www.linkedin.com/company/thinkreservations/ </a></li>



<li><a href="https://thinkreservations.com/">https://thinkreservations.com/</a></li>
</ul>



===========================



Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 260 – Maximizing Your Direct Bookings & Revenue with ThinkReservations

<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode259-1024x1024.jpg" alt="" class="wp-image-12676" style="width:255px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode259-1024x1024.jpg 1024w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode259-300x300.jpg 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode259-150x150.jpg 150w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode259-768x768.jpg 768w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode259-1536x1536.jpg 1536w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode259-2048x2048.jpg 2048w, https://admin.travelboommarketing.com/wp-content/uploads/2024/06/Episode259-620x620.jpg 620w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


Good day fellow hoteliers and welcome to episode 259 of the Hotel Marketing Podcast. 



We are LIVE at HITEC 2024 in Charlotte, NC where we&#8217;ll be recording every day with the thought leaders and industry experts in the hospitality and hotel space. Today on the show we have Ed St.Onge with Flip.to



Today we will be learning some of the incredible benefits Flip.to&#8217;s guest advocacy and discovery platforms as well as how creating a truly personalized booking journey will send your occupancy and revenue through the roof! 



Connect with Flip.to:



<ul class="wp-block-list">
<li>https://www.linkedin.com/company/flip-to/</li>



<li>https://www.flip.to/ </li>



<li>https://www.shape.travel/ </li>
</ul>



===========================



Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 259 – Driving Revenue Through Personalized Experiences with Flip.to

<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/05/TB-Podcast-258-1024x1024.jpg" alt="" class="wp-image-12603" style="width:255px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/05/TB-Podcast-258-1024x1024.jpg 1024w, https://admin.travelboommarketing.com/wp-content/uploads/2024/05/TB-Podcast-258-300x300.jpg 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/05/TB-Podcast-258-150x150.jpg 150w, https://admin.travelboommarketing.com/wp-content/uploads/2024/05/TB-Podcast-258-768x768.jpg 768w, https://admin.travelboommarketing.com/wp-content/uploads/2024/05/TB-Podcast-258-1536x1536.jpg 1536w, https://admin.travelboommarketing.com/wp-content/uploads/2024/05/TB-Podcast-258-2048x2048.jpg 2048w, https://admin.travelboommarketing.com/wp-content/uploads/2024/05/TB-Podcast-258-620x620.jpg 620w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


Good day fellow hoteliers and welcome to episode 258 of the Hotel Marketing Podcast. In today’s very brief episode, we’re going to talk about the biggest update in analytics since GA4. Every hotelier MUST listen to this episode



Before we begin, if you&#8217;d like to follow along, you can check out the show notes and all links over at TravelBoomMarketing.com/podcast/ and click on episode 258.&nbsp; We’re going to be covering two main topics.







===========================



<h2 class="wp-block-heading">Universal Analytics Sunsetting. </h2>



The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketers. Are you prepared for the impending Universal Analytics sunset?



<ul class="wp-block-list">
<li>What this means for hoteliers 
<ul class="wp-block-list">
<li>You better have GA4 set if you don’t already (shame shame!)</li>



<li>Test and test again to make sure you’re tracking</li>



<li>You will lose all access to UA&nbsp;</li>
</ul>
</li>



<li>Do you really need to store historical data? 
<ul class="wp-block-list">
<li>GA4 data storage limitation</li>



<li>GA4 will ONLY keep data for 14 months</li>



<li>Specific storage needs</li>



<li>There will be no year-to-date v/s year-to-date performance</li>
</ul>
</li>



<li>The solution is a data warehouse
<ul class="wp-block-list">
<li>Preservation of historical data</li>



<li>Long term comparison</li>



<li>Advanced manipulation of data</li>



<li>Multiple data sources</li>
</ul>
</li>



<li>How to transition to a data warehouse
<ul class="wp-block-list">
<li>Contact us or learn about BigQuery</li>
</ul>
</li>
</ul>



<ul class="wp-block-list">
<li>Get your copy at <a href="https://admin.travelboommarketing.com/hotelier">https://admin.travelboommarketing.com/hotelier</a></li>



<li>Get the Leisure Travel Study at <a href="https://admin.travelboommarketing.com/study">https://admin.travelboommarketing.com/study</a></li>
</ul>







<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<a href="https://admin.travelboommarketing.com/2024-hotelier-study/">The 2024 Hotelier Study Is NOW Available!</a>



<figure class="wp-block-image size-full is-resized"><a href="https://admin.travelboommarketing.com/2024-hotelier-study/"><img loading="lazy" decoding="async" width="500" height="500" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book.png" alt="" class="wp-image-12436" style="width:368px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book.png 500w, https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book-300x300.png 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book-150x150.png 150w" sizes="(max-width: 500px) 100vw, 500px" /></a></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<a href="https://admin.travelboommarketing.com/2023-leisure-travel-trends-study/">Get the 2023 Leisure Travel Trends Study</a>



<figure class="wp-block-image size-full"><a href="https://admin.travelboommarketing.com/2023-leisure-travel-trends-study/"><img loading="lazy" decoding="async" width="500" height="500" src="https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover.png" alt="" class="wp-image-12017" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover.png 500w, https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover-300x300.png 300w, https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover-150x150.png 150w" sizes="(max-width: 500px) 100vw, 500px" /></a></figure>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 258 – Don’t Lose Your Analytics Data on July 1st! Here’s What You Need to Do

<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/04/TB-Podcast-257-1024x1024.jpg" alt="" class="wp-image-12589" style="width:255px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/04/TB-Podcast-257-1024x1024.jpg 1024w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/TB-Podcast-257-300x300.jpg 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/TB-Podcast-257-150x150.jpg 150w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/TB-Podcast-257-768x768.jpg 768w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/TB-Podcast-257-1536x1536.jpg 1536w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/TB-Podcast-257-2048x2048.jpg 2048w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/TB-Podcast-257-620x620.jpg 620w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


Good day fellow hoteliers and welcome to episode 257 of the Hotel Marketing Podcast. There are a near-infinite number of marketing channels vying for your budget, but which ones are worth your limited time and funds? That’s the topic today, now let’s get this show started.



Follow along on today&#8217;s Hotel Marketing Podcast by reading the full article detailing the <a href="https://admin.travelboommarketing.com/blog/most-profitable-marketing-channels-for-hotels/">most profitable marketing channels for hotels here</a>.  While you’re there you can also download your free copy of the <a href="https://admin.travelboommarketing.com/2024-hotelier-study/">2024 Hotelier Sentiment Study</a>.







===========================



We, as hotel marketers must meet travelers where they shop—and in today’s digital landscape, which means everywhere. Leveraging the proper mix of digital marketing channels is paramount in generating a long-term, sustainable revenue stream. 



Today, we’re covering the most profitable marketing channels for hotels that help&nbsp;



<ul class="wp-block-list">
<li>reduce costs,&nbsp;</li>



<li>improve performance and&nbsp;</li>



<li>increase your bottom line.</li>
</ul>



#1: Email Marketing for Hotels



Email marketing is one of the most measurable, reliable marketing channels for hotels.&nbsp;



The return on investment for email marketing averages 36x, meaning for every $1 you spend, you can expect $36 worth of revenue via bookings, upgrades, or services.&nbsp;



For most travel, hospitality, and tourism brands, the ROI is even higher.&nbsp;



Benefits:&nbsp;



<ul class="wp-block-list">
<li>A fairly inexpensive way to reach a highly-qualified audience that is likely to engage&nbsp;</li>



<li>Fosters guest relationships and loyalty, and&nbsp;</li>



<li>Improves brand recognition without a high CPA</li>
</ul>



Drawbacks:&nbsp;



<ul class="wp-block-list">
<li>The reach is limited to predefined email lists,&nbsp;</li>



<li>Outreach must follow strict anti-spam laws.&nbsp;</li>



<li>Maintaining subscribers and managing content requires both time and resources.</li>
</ul>



Smartly segmented campaigns can lead to high open rates and an even higher ROI, lowering the cost per acquisition compared to other marketing channels for hotels.



#2: Hotel Website Search Engine Optimization (SEO)



SEO helps your website show up higher in search engine results, bringing in more potential visitors to your website and more business to your hotel. When done correctly, an organic search strategy is an incredibly effective marketing channel for hotels.



An organic, direct booking



<ul class="wp-block-list">
<li>most cost-effective for hoteliers
<ul class="wp-block-list">
<li>All it requires is your time</li>
</ul>
</li>



<li>an obvious profitable marketing channel for hotels
<ul class="wp-block-list">
<li>It costs you nothing to drive organic search clicks to your website</li>
</ul>
</li>



<li>Optimizing a site for search has long-lasting benefits
<ul class="wp-block-list">
<li>See Benefits</li>
</ul>
</li>
</ul>



Benefits:&nbsp;



A well-optimized, user-friendly website can&nbsp;



<ul class="wp-block-list">
<li>help improve rankings (first and foremost)</li>



<li>fuel organic traffic&nbsp;</li>



<li>Outrank the competition</li>



<li>Reach new guests (as you rank for new keywords)</li>



<li>Improve brand awareness and recognition (link building, improved rankings)</li>



<li>Helps you understand how your guests find you (GSC, GA4, GBP, etc)</li>



<li>Improves UX</li>



<li>Good PR (helpful content, destination guides, etc)</li>



<li>Good SEO can greatly benefit other campaigns (landing pages)</li>



<li>drive more direct bookings (last but not least)</li>
</ul>



Drawbacks:&nbsp;



Hoteliers must invest in their hotel website to reap the benefits of organic search. Page speed and UX analysis and updates, technical updates/fixes, consistent content creation, link outreach etc. will help you reach your goals but will require consistent effort on your part.



A coveted direct booking from organic search can yield a high profit, however it will require a long-term effort to begin seeing real results. SEO is a long game and must be treated as such.&nbsp; There are times when the benefits of a good SEO strategy can occur quickly, but this really depends on the depth of competition.



In addition, major algorithm updates can make it difficult to stay abreast of best practices and changing guidelines. Avoiding black hat SEO tactics and following best practices can help hoteliers avoid costly ranking decreases during these updates.



#3: CPC Marketing for Hotels Alyssa



As a channel, cost-per-click marketing can both attract and retain customers. 



CPC offers a variety of campaign types with customizable features that provide both a short AND long-term return.&nbsp;



From a profitability standpoint, we can focus on Paid Search and Metasearch advertising. Both of these channels allow marketers to reach a broad customer base that may or may not know about your brand.&nbsp;



They can also generate considerable returns.&nbsp;



Benefits CPC Marketing For Hotels



Generate Immediate Results



Organic<a href="https://admin.travelboommarketing.com/services/hotel-seo/"> Search Engine Optimization (SEO) for hotels</a> is a highly effective way to boost a brand’s visibility in the SERPs but these marketing efforts take time to materialize.&nbsp;



CPC bidding takes effect nearly immediately, positioning your brand at the top of the SERP.&nbsp;&nbsp;



Cutting Out OTAs + Increasing Direct Bookings



We know that guests are more likely to book when they don’t need to search for rates and availability, which is why metasearch is a useful CPC method for hotels &#8211; it’s a real-time rate feed where ⅔ of travelers are already shopping.



&nbsp;It offers a direct route to the hotel’s booking page, offering guests a more satisfying customer experience.&nbsp;



When hotels control direct bookings, they can offer packages and loyalty perks that OTAs can’t match.&nbsp;



Reducing its reliance on third-party sites offers less fees and more immediate revenue for a hotel.



Improve Audience Response and ROI



With CPC, hotels have the capability to segment and target guests by demographics, location, and more.



Using keywords to match what guests are actively searching for, like “family-friendly hotel” or “pet-friendly hotel in Atlanta,” offers solutions for the searchers’ problems served at the ideal time.



The more tailored the strategy, the better the ROI, because the ads home in on the searchers most likely to convert.&nbsp;



Measure and Adjust Marketing Campaigns



Similar to Email and SEO, CPC offers performance data, such as key metrics like CTR, CVR, and Cost Per Click. That’s real-time information that enables marketers to tweak ads to maximize the ROI. Measurable campaigns are also easier to scale and monitor.&nbsp;



Manage the Marketing Budget (stretch budget dollars)



Budgeting features of pay-per-click campaigns allow marketers to control spending, which means that anyone can participate, whether your budget is large or small.&nbsp;



Marketers can select the most cost-effective ad platforms, bidding strategies, and keyword competition to limit spending without sacrificing revenue.&nbsp;



Reduce Abandoned Bookings



Retargeting via CPC marketing urges guests to revisit abandoned sessions, and convert them into reservations. When remarketing campaigns are set up correctly, searchers who have engaged with a PPC ad but have begun browsing elsewhere are served a personalized reminder to complete their purchase. These ads can also be directed toward past guests, which can encourage future bookings and increase loyalty.&nbsp;



Showcase Special Offers To Boost Occupancy



Because CPC ads work quickly, hoteliers can use these to increase occupancy when demand is down without a lot of advance notice.&nbsp;



Specific ad copy can highlight the property’s current promotions, as well as tap into marketing psychology tactics, such as scarcity or urgency.&nbsp;



When the ads are paired with a compelling landing page, hoteliers can promote the most persuasive offers to secure bookings during times of need.



Strengthened Brand Awareness



Think about more than just profitability for a moment &#8211; Display advertising and non-brand paid search ads can increase brand awareness while retargeting and remarketing can bolster brand recognition. We know that travelers are more likely to book brands they are familiar with, so every impression counts.&nbsp;



Of course, there are challenges:



<ul class="wp-block-list">
<li>Cost: Ad spend can fluctuate based on campaign optimization and keyword selection. You’ll need to spend money to make money – and in most cases upfront payment is required.&nbsp; The cost of Paid Search is more straightforward, while Metasearch engines charge a commission. However, the (hopefully) user-friendly interface can increase direct bookings, and IS cheaper than acquiring a booking via an OTA.&nbsp;</li>



<li>Competition: Similarly to Email and SEO, there is a lot of competition that can vary based on the property type, other bidders, and so on.&nbsp;</li>



<li>Complexity: The logistics, like integrating your rate feed with a metasearch engine, or manually-managing your CPC campaigns, can be challenging for independent hoteliers with limited technical knowledge or resources. To combat this, there are several AI-based tools that can help with management and optimization.&nbsp;</li>
</ul>



All in all, Google continues to offer more SERP real estate to CPC marketing. So, this will continue to be one of the most profitable marketing channels for hotels.&nbsp;



Make sure you’re using this alongside other tactics. Compelling ad copy that echoes your marketing messaging reinforces brand image and voice.&nbsp;



<ul class="wp-block-list">
<li>Get your copy at <a href="https://admin.travelboommarketing.com/hotelier">https://admin.travelboommarketing.com/hotelier</a></li>



<li>Get the Leisure Travel Study at <a href="https://admin.travelboommarketing.com/study">https://admin.travelboommarketing.com/study</a></li>
</ul>







<hr class="wp-block-separator has-alpha-channel-opacity"/>



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<a href="https://admin.travelboommarketing.com/2024-hotelier-study/">The 2024 Hotelier Study Is NOW Available!</a>



<figure class="wp-block-image size-full is-resized"><a href="https://admin.travelboommarketing.com/2024-hotelier-study/"><img loading="lazy" decoding="async" width="500" height="500" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book.png" alt="" class="wp-image-12436" style="width:368px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book.png 500w, https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book-300x300.png 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book-150x150.png 150w" sizes="(max-width: 500px) 100vw, 500px" /></a></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<a href="https://admin.travelboommarketing.com/2023-leisure-travel-trends-study/">Get the 2023 Leisure Travel Trends Study</a>



<figure class="wp-block-image size-full"><a href="https://admin.travelboommarketing.com/2023-leisure-travel-trends-study/"><img loading="lazy" decoding="async" width="500" height="500" src="https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover.png" alt="" class="wp-image-12017" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover.png 500w, https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover-300x300.png 300w, https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover-150x150.png 150w" sizes="(max-width: 500px) 100vw, 500px" /></a></figure>
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</div>



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Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 257 – Most Profitable Marketing Channels for Hotels

<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/04/Podcast-256-1024x1024.jpg" alt="" class="wp-image-12576" style="width:255px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/04/Podcast-256-1024x1024.jpg 1024w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/Podcast-256-300x300.jpg 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/Podcast-256-150x150.jpg 150w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/Podcast-256-768x768.jpg 768w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/Podcast-256-1536x1536.jpg 1536w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/Podcast-256-2048x2048.jpg 2048w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/Podcast-256-620x620.jpg 620w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


Good day fellow hoteliers and welcome to episode 256 of the Hotel Marketing Podcast. Hoteliers face an onslaught of challenges every single day. That’s why we compiled the 2024 Hotelier Sentiment Study where we uncovered the top concerns of hoteliers just like you. On Today’s episode, we go through the data and discuss the top 4 takeaways. 



Before we begin, if you&#8217;d like to follow along, you can check out the show notes and all links over at TravelBoomMarketing.com/podcast/ and click on episode 256.  While you’re there you can also download your free copy of the <a href="https://admin.travelboommarketing.com/2024-hotelier-study/">2024 Hotelier Sentiment Study</a>.







===========================



<h2 class="wp-block-heading">In The News:&nbsp;</h2>



AI music begins to hit the mainstream.



Services such as Udio.com and Suno.com allow anyone to create custom AI-generated music. This user-friendly implementation of generative AI can upend the entire music industry, particularly the need for brief audio snippets, jingles, and background music. 



===========================



<h2 class="wp-block-heading">The Main Topic: Takeaways From The 2024 Hotelier Sentiment Study</h2>



TravelBoom recently released a new Hotelier Sentiment Study to discover the biggest challenges of independent, groups, and flagged hotels in today&#8217;s environment. This data was then compared to the recent Leisure Travel Trends study where we discovered similar insights from recent travelers. Combined the two studies paints a 360 picture of exactly what hotel marketers should focus on moving forward.



<ul class="wp-block-list">
<li>Get your copy at <a href="https://admin.travelboommarketing.com/hotelier">https://admin.travelboommarketing.com/hotelier</a></li>



<li>Get the Leisure Travel Study at <a href="https://admin.travelboommarketing.com/study">https://admin.travelboommarketing.com/study</a>&nbsp;</li>
</ul>



Based on the study each cast member picked their one key takeaway, which we will discuss: 



<h3 class="wp-block-heading">Staffing continues to be a big issue.</h3>



When we asked, what is the biggest concern for your property? Staffing was a top response. As travel increases, the staffing issue continues to worsen. The good news is, there are some things you can do to combat the shortage.



<ul class="wp-block-list">
<li>Treat staff like guests &#8211; build a reputation as a great place to work. What can you do as an employer to make your staff glad they chose to work for you?</li>



<li>Lean into technology &#8211; remote check-in, AI-powered revenue management, and other automated systems can reduce the reliance on staff</li>



<li>Evaluate Service &#8211; review your service stack and determine how you can streamline what you deliver without impacting guest satisfaction. For example, guests have adapted to less frequent housekeeping services.</li>



<li>Get help &#8211; outsourcing is going to become more important moving forward. Some options are laundry services, call centers, and marketing.</li>



<li>The staffing struggles aren’t showing any signs of slowing down. A combination of competitive pay and benefits, a flexible work environment, and getting creative with ways to incorporate the use of technology will help hoteliers succeed moving forward.</li>
</ul>



Are hoteliers marketing the right amenities? (in-room kitchens, etc)



<ul class="wp-block-list">
<li>Hoteliers may be underselling their most valuable amenities</li>



<li>While hoteliers find free wifi, a pool, free breakfast, and free parking to be the most important amenities (and guests find these important, too), guests find in-room kitchens to be more important than free wifi and free breakfast (2023 travel study). In-room kitchens didn’t crack the top ten in importance in the hotelier study.</li>



<li>If you do have in-room kitchens, it may be time to really sell that feature</li>



<li>If not, fear not. What the data suggests is that hoteliers need to understand what amenities their guests find most valuable and promote those amenities in their marketing campaigns.</li>



<li>Comb your reviews, guest surveys and feedback to find patterns in what’s working and promote those amenities to the right audience.
<ul class="wp-block-list">
<li>An in-room kitchen may influence families with kids or business travelers.</li>
</ul>
</li>
</ul>



The Hidden Cost of OTAs



<ul class="wp-block-list">
<li>OTAs are a large source of bookings for most hotels. Based on responses, an average of 40% (nearly the same percentage of direct bookings) of bookings are generated via an OTA with Expedia and Booking.com leading&nbsp;</li>



<li>On average, hoteliers are paying 16.33% in OTA commissions.&nbsp;</li>



<li>The average property surveyed had 166 rentable units or 60,590 annual nights.&nbsp;</li>



<li>The average hotel occupancy rate in America is 66%. (*Siteminder)&nbsp;</li>



<li>According to Statista, the average daily rate was $148.83 in the Americas.&nbsp;</li>



<li>When we examine this data, it suggests that an average hotel might see 15,996 nights booked, valued at $2,380,685, through an OTA.&nbsp;</li>



<li>This represents $388,766 in annual OTA commissions for a typical hotel.&nbsp;</li>



<li>OTAs can be helpful tools to drive bookings and generate brand awareness. However, the cost is high. Hoteliers should carefully consider their OTA strategies to minimize commission costs. Consider reallocating fees to marketing efforts that might drive direct bookings. Use OTAs as a new business pipeline with tactics to convert guests into direct booking in the future, disable OTAs for periods where high occupancy is expected, and invest potential commission spends into other channels such as PPC and metasearch </li>
</ul>



Inflation and rising costs are significant points of frustration for both hoteliers and travelers alike. 



<ul class="wp-block-list">
<li>Guests are frustrated with ever-increasing room costs, booking fees, and the general rise in costs across the board.&nbsp;&nbsp;</li>



<li>Hotels are frustrated with the high costs of utilities and staffing.&nbsp;&nbsp;</li>
</ul>



How can hoteliers find a balance in raising ADR to cover their costs while also appeasing guests with tighter and tighter wallets?



<ul class="wp-block-list">
<li>Selling the experience and dream as opposed to simply a “room”</li>



<li>Highlight the benefits and cost-saving opportunities at your property. Lean into free parking, breakfast, concierge savings, etc.</li>



<li>Become the perfect example of an “innkeeper” and deliver amazing personalized service.&nbsp; Just like we spoke about last week with the Leela Palace Hotel. They went way, WAY, out of their way to help a guest recover lost luggage from an airline and even baked them a suitcase-shaped cake.&nbsp;</li>



<li>If you can’t help but raise prices, ensure you are highlighting the value to a greater extent.</li>
</ul>



Conclusion



<ul class="wp-block-list">
<li>Get your copy at <a href="https://admin.travelboommarketing.com/hotelier">https://admin.travelboommarketing.com/hotelier</a></li>



<li>Get the Leisure Travel Study at <a href="https://admin.travelboommarketing.com/study">https://admin.travelboommarketing.com/study</a></li>
</ul>











<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<a href="https://admin.travelboommarketing.com/2024-hotelier-study/">The 2024 Hotelier Study Is NOW Available!</a>



<figure class="wp-block-image size-full is-resized"><a href="https://admin.travelboommarketing.com/2024-hotelier-study/"><img loading="lazy" decoding="async" width="500" height="500" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book.png" alt="" class="wp-image-12436" style="width:368px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book.png 500w, https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book-300x300.png 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book-150x150.png 150w" sizes="(max-width: 500px) 100vw, 500px" /></a></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<a href="https://admin.travelboommarketing.com/2023-leisure-travel-trends-study/">Get the 2023 Leisure Travel Trends Study</a>



<figure class="wp-block-image size-full"><a href="https://admin.travelboommarketing.com/2023-leisure-travel-trends-study/"><img loading="lazy" decoding="async" width="500" height="500" src="https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover.png" alt="" class="wp-image-12017" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover.png 500w, https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover-300x300.png 300w, https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover-150x150.png 150w" sizes="(max-width: 500px) 100vw, 500px" /></a></figure>
</div>
</div>



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Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 256 – Key Takeaways From The 2024 Hotelier Sentiment Study

<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/04/Podcast255-1024x1024.jpg" alt="" class="wp-image-12553" style="width:255px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/04/Podcast255-1024x1024.jpg 1024w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/Podcast255-300x300.jpg 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/Podcast255-150x150.jpg 150w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/Podcast255-768x768.jpg 768w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/Podcast255-1536x1536.jpg 1536w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/Podcast255-2048x2048.jpg 2048w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/Podcast255-620x620.jpg 620w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>


Good day fellow hoteliers and welcome to episode 255 of the Hotel Marketing Podcast. Do you ever wonder how hotels can compete with the ever-evolving vacation rental industry? Are you at a loss with how your property can succeed in a market with more lodging options than ever before?



Before we begin, if you&#8217;d like to follow along, you can check out the show notes and all links over at TravelBoomMarketing.com/podcast/ and click on episode 255.&nbsp; While you’re there you can also download your free copy of the <a href="https://admin.travelboommarketing.com/2024-hotelier-study/">2024 Hotelier Sentiment Study</a>.







===========================



<h2 class="wp-block-heading">In The News: </h2>



OTAs Makin it Rain


<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="599" height="1024" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/04/TB-Cake-599x1024.jpg" alt="" class="wp-image-12552" style="width:225px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/04/TB-Cake-599x1024.jpg 599w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/TB-Cake-176x300.jpg 176w, https://admin.travelboommarketing.com/wp-content/uploads/2024/04/TB-Cake.jpg 632w" sizes="(max-width: 599px) 100vw, 599px" /></figure></div>


<a href="https://www.phocuswire.com/online-travel-giants-new-record-marketing-spend-in-2023">phocuswire.com/online-travel-giants-new-record-marketing-spend-in-2023</a>&nbsp;



Expedia Group, Booking, Airbnb, and other OTAs shelled out nearly $17 billion in marketing efforts in 2023, up 20% from the previous year.



Hotels Doing it Right



<a href="https://www.theleela.com/">Leela Palace Hotel in New Delhi </a>exemplifies the essence of &#8220;surprise and delight&#8221; by demonstrating exceptional care in mitigating a guest&#8217;s unfortunate vacation experience.&nbsp;



A guest had their luggage lost by an airline and Leela Hotel went way above and beyond and handled all communications with the airline, picked up their bag, and went so far as to make a suitcase-shaped cake for the guest. This wasn’t the property’s fault, or even directly related to them.&nbsp; However, they took the opportunity to earn a guest for life and an untold amount of goodwill and social praise.



===========================



Now that we have the news covered, we’re going to dive into the main topic today, how hoteliers can learn and compete against Airbnb and VRBO. This comes to us from an article written by our own Olivia Clifton at <a href="https://admin.travelboommarketing.com/blog/how-does-airbnb-compete-with-hotels/">https://admin.travelboommarketing.com/blog/how-does-airbnb-compete-with-hotels/</a>.&nbsp;











<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<a href="https://admin.travelboommarketing.com/2024-hotelier-study/">The 2024 Hotelier Study Is NOW Available!</a>



<figure class="wp-block-image size-full is-resized"><a href="https://admin.travelboommarketing.com/2024-hotelier-study/"><img loading="lazy" decoding="async" width="500" height="500" src="https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book.png" alt="" class="wp-image-12436" style="width:368px;height:auto" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book.png 500w, https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book-300x300.png 300w, https://admin.travelboommarketing.com/wp-content/uploads/2024/02/TB-HotelierStudy-Book-150x150.png 150w" sizes="(max-width: 500px) 100vw, 500px" /></a></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<a href="https://admin.travelboommarketing.com/2023-leisure-travel-trends-study/">Get the 2023 Leisure Travel Trends Study</a>



<figure class="wp-block-image size-full"><a href="https://admin.travelboommarketing.com/2023-leisure-travel-trends-study/"><img loading="lazy" decoding="async" width="500" height="500" src="https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover.png" alt="" class="wp-image-12017" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover.png 500w, https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover-300x300.png 300w, https://admin.travelboommarketing.com/wp-content/uploads/2023/07/2023-Study-Cover-150x150.png 150w" sizes="(max-width: 500px) 100vw, 500px" /></a></figure>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/_travelboom" target="_blank" rel="noreferrer noopener">@_travelboom</a> or info@travelboommarketing.com.

Hotel Marketing Podcast: Episode 255 – How Hotels Can Compete With Airbnb & Vacation Rentals

The Hotelier’s Guide to Experiential Gifting

The Definitive Guide to Black Friday for Hoteliers

How To Market Your Hotel as the Ultimate Holiday Gift 

Hotel Social Media Ideas For Effective Marketing

12 Hotel Marketing Trends To Watch in 2025: Elevate Your Strategy

The Role of Third-Party Cookies in Hotel Advertising

Unlocking Hotel Data: Why Hoteliers Must Invest in Data Warehousing

Marketing Budget Analysis with magnifying glass