An Introduction To Creating Hotel Content That Ranks
by Alyssa Fate
Focus your hotel’s content strategy on creating high-ranking copy that improves the website’s visibility and authority and drives qualified organic traffic. We understand this is easier said than done, especially without using Search Engine Optimization (SEO) practices. Developing content that ranks in search engine results pages (SERPs) is a multi-step process that involves targeted, SEO content for hotels, and an ability to analyze performance metrics and adjust. Success won’t happen overnight, but the benefits of publishing hotel content that ranks will continue to pay off long after the work is done.
Shaping Your Hotel Content Strategy
Creating SEO content for a hotel that performs well in SERPs requires implementing strategic keywords and writing high-quality copy that’s laser-focused on the user experience. When keyword research is at the foundation of your hotel content strategy, you can more easily shape blog posts, articles, and landing pages around relevant terms that rank, increasing your visibility and brand awareness.
Prioritize addressing your audience’s needs and questions by producing valuable, engaging, and well-researched content. Take advantage of technology to develop content efficiently by using AI for ideation and repurposing high-performing materials across channels. This will help you stick to your hotel’s marketing budget while implementing high-quality content that ranks.
Next, apply SEO principles to hotel content by including internal and external links, correctly structured headers and page elements, and a responsive design, allowing search engines and site visitors to easily navigate your property’s pages and understand your offerings. Employing these methods across your most profitable marketing channels increases your brand’s authority and results in more content that ranks above your competitors.
How-Tos for Creating High-Performance Hotel Content
Nearly any hotel’s content strategy aims to drive website traffic and increase direct bookings, but not all hoteliers use data-driven insights and SEO best practices to reach these goals. At TravelBoom, we understand Search Engine Marketing and how to earn your hotel a prime spot in the SERPs, and we’ve created how-to guides to help you get started.
The secrets for improving your blog content, articles, and website pages and delivering high-ranking hotel content lie within these easy-to-understand lessons:
- Lesson 1: Is Your Hotel Content Strategy Targeting Mid- and Bottom-Funnel Traffic?
- Lesson 2: How Hotels Can Use AI in Content Marketing
- Lesson 3: Creating High-Quality, Optimized Hotel Content That Ranks Better
- Lesson 4: Using Internal and External Links To Boost a Hotel’s SEO
- Lesson 5: Repurposing Hotel Content To Rank on Different Channels
- Lesson 6: How Do You Measure a Hotel Brand’s Content Performance?
If you’re unsure where to get started or you want to discuss updating your marketing strategy to include these practices, contact TravelBoom today.