Analytics

As of the writing of this post, many destinations in the U.S. are seeing huge shifts in demand from day to day. If you wait until the month ends to review your data, you will be missing out on exactly what consumers are looking for right now. Hoteliers have got to be nimble and able…

After years and years of working with hotel clients and their analytics data, it has become clear that many people don’t understand the importance of, and/or the best way of setting up conversion goals. While the ultimate goal on a hotel website is drive bookings, there is more behavioral data available in Google Analytics that…

Marketers have become wizards of data collection, masters of data storage, and champions of data management. But for most of us, that’s where the winning stops. The result? A lot of data and not enough guest engagement. The inability to use data in marketing execution across channels has created a significant disconnect between what guests…

There is nothing simple about the situation we are contending with right now. The more you can do to make sure your data is well annotated and utilized in the best way possible now, the more likely you will be able to share your insights with your entire organization in a way that will help…

How should hotels be spending their marketing dollars? We Break down our top 10 lists of hotel marketing investments in this week’s Fuel Hotel Marketing Podcast.Digital marketing has made marketing so much more effective, but at the same time, it’s made it more complex. There are no right or wrong answers, but we try our…

Another year, another 12 months packed with hotel marketing news and events. Stay up to date by checking our top hotel marketing blogs for 2017!

 What’s worse than bad analytics data? Not knowing you have bad analytics data! Today we are going to cover some common horrifying pitfalls that wreak havoc in your analytics data, making it a bloody mess. CLICK THE PLAY BUTTON BELOW TO START LISTENING. If you like what you hear, please leave a comment below, share…

Does your hotel website and the online shopping experience accurately reflect the on-property experience? Or, are you a cotton headed ninny muggins who tricks unsuspecting guests into staying with you, only to disaapoint them and have them never return to your property? Hopefully you are the former rather than the later.In this Elf-inspired episode of…

Does your hotel’s booking engine live on a separate domain? If so, you’ll need to take a few steps to ensure Google Analytics is tracking properly.

At TravelBoom, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel marketing solutions. For that reason, we constantly survey travellers and put out our findings in the form of travel research studies. This time, we didn’t…

Need help with Google Analytics campaign tracking? Here is a great breakdown of how to implement and common pitfalls you may encounter.