Design & Content

In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.

Have you recently asked yourself “Do I need to revamp my hotel website?” With so many components to website design and development, the thought of starting over can be exhausting. We’ve broken down the who, what, when, why and how of hotel website redesign.Jump to section: Who What When Why How Who YOUR BRAND, duh.

Are you ignoring a major segment of your audience, and a vast majority of the true decision-makers, who hold your future in their hands?  If you’re a resort destination, family-friendly, or offer kid-friendly amenities you may very well be giving the cold shoulder to your most important consumer.  While parents may choose when to vacation, the…

Join our analytics team on a deep dive into the hotel conversion funnel and learn how you can improve and optimize the customer journey at every step along the way.

It’s time for a reality check…. How good is your website content, really? Use this handy guide to audit and perfect all of your website content – written content, video content, images, and more!

How should hotels be spending their marketing dollars? We Break down our top 10 lists of hotel marketing investments in this week’s Fuel Hotel Marketing Podcast.Digital marketing has made marketing so much more effective, but at the same time, it’s made it more complex. There are no right or wrong answers, but we try our…

At TravelBoom, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel marketing solutions. For that reason, we constantly survey travellers and put out our findings in the form of travel research studies. This time, we didn’t…

The online marketing industry is relatively new, definitely more so than traditional marketing and as a result it has inherited a lot from it’s traditional marketing predecessors. For instance, web design trends and terminology, at the inception of the field, borrowed heavily from those previously found in print and traditional media design. It’s no mystery that the trends in web design move so fast that it can be hard to keep up, but the jargon on the other hand can be a bit more sluggish.

See how using buyer personas can help you design the perfect hotel website and why that user experience is so important to your hotels revenue stream.

The data in this report comes from 33 different Myrtle Beach resorts covering the past 3 years, and will show you the trends of both mobile and desktop users. In addition to long term trends behavioral profile for each using data from the current year is also included.