Preparing for a Coronavirus Comeback Navigating a pandemic can be difficult. However, you can rest assured knowing that there is a light at the end of the tunnel. We’ve put together a crisis recovery checklist to ensure you’re prepared to rebound quickly. Looking for additional resources on how hotels can manage through this crisis? Here…
Effective communication is one of the keys to building a strong relationship with your guests. If you do it correctly, you can build customer loyalty, improve the guest experience, and drive more revenue. In this episode, the Fueligans break down a recent blog article that discusses 15 triggered messages that you should be sending to…
This episode is based on a vertical trends report produced by Google as well as Revinate’s latest email marketing trends study.Also see our notes on last year’s study: https://admin.travelboommarketing.com/blog/fuel-hotel-marketing-podcast-episode-98-takeaways-revinates-2018-global-hotel-email-marketing-report/ DOWNLOAD THE 2019 LEISURE TRAVEL STUDY: www.fueltravel.com/2019-leisure-tr…l-trends-study/ SHOW NOTES: Google’s Vertical Trends Google’s trend report is for Q1 of 2019 for hotel, motel and resort paid…
Email marketing is still the most effective way to drive direct booking business (if done correctly). The trouble is that a lot of hoteliers resort to spamming their list with nothing but discounts. The key to a successful email strategy is to play the long game. Don’t sacrifice long-term success for instant gratification. In this…
On today’s episode, find out all of the mistakes that are holding your email marketing campaign back as we run through Marketo’s list of the most common email marketing mishaps. CLICK THE PLAY BUTTON BELOW TO START LISTENING. If you like what you hear, please leave a comment below, share it with your friends,…
How should hotels be spending their marketing dollars? We Break down our top 10 lists of hotel marketing investments in this week’s Fuel Hotel Marketing Podcast.Digital marketing has made marketing so much more effective, but at the same time, it’s made it more complex. There are no right or wrong answers, but we try our…
Congratulations on your new hotel or resort adventure! Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task.Of course, you wouldn’t ever build and open your new property and just hope people show up. Rather, you will want to have a marketing plan in place to effectively promote your property in…
Using your hotel’s online data to manage marketing decisions can be tricky. What metrics actually matter? We’ve got the answer. Here are the top 10 metrics that you should actually pay attention to.
Google’s new feature, Cutomer Match, focuses on advanced, personalized ad targeted by allowing advertisers to upload email lists and create ads specifically for those lists.
Stop settling for mediocre results. Partner with TravelBoom and transform your data into a competitive advantage.
