PPC

Now more than ever, the messaging you send your guests is vital to your hotel’s future success. Your hotel messaging could invoke confidence and togetherness or cringe and turn off—you don’t want to be in the latter grouping.If you plan on reaching out, consider the following messaging tactics. We’ll also include hotels and companies that…

If you’re a hotel marketer, chances are that you spend some of your budget on advertising. Typically, those efforts are deployed in an attempt to drive demand for your property or to harvest the intend that already exists from a person who is looking to take a trip. Most hotel marketers do the basics right.

Using these targeting options can quickly become overwhelming. If you need help with refining your ad targeting, contact TravelBoom today!

Effective communication is one of the keys to building a strong relationship with your guests. If you do it correctly, you can build customer loyalty, improve the guest experience, and drive more revenue. In this episode, the Fueligans break down a recent blog article that discusses 15 triggered messages that you should be sending to…

This episode is based on a vertical trends report produced by Google as well as Revinate’s latest email marketing trends study.Also see our notes on last year’s study: https://admin.travelboommarketing.com/blog/fuel-hotel-marketing-podcast-episode-98-takeaways-revinates-2018-global-hotel-email-marketing-report/ DOWNLOAD THE  2019 LEISURE TRAVEL STUDY: www.fueltravel.com/2019-leisure-tr…l-trends-study/ SHOW NOTES: Google’s Vertical Trends Google’s trend report is for Q1 of 2019 for hotel, motel and resort paid…

Google has just added some more ammo to our hotel PPC arsenal. Find out how you can deploy these 3 tactics into your PPC strategy today!

Following fast on the heels of last week’s Google announcement of the rebranding of Google AdWords to Google Ads, yesterday’s Marketing Innovations Keynote announced a plethora of new product names and new features as Google revamps their entire marketing ecosystem.There are four new campaign types rolling out within Google Ads (previously known as Google AdWords):…

These are in no particular order of importance, but they are some of the most important things you should be doing to optimize your AdWords account. We take over a lot of PPC accounts that clearly aren’t following these best practices. Here are 10 things you should be doing to run a successful hotel PPC…

How should hotels be spending their marketing dollars? We Break down our top 10 lists of hotel marketing investments in this week’s Fuel Hotel Marketing Podcast.Digital marketing has made marketing so much more effective, but at the same time, it’s made it more complex. There are no right or wrong answers, but we try our…

Another year, another 12 months packed with hotel marketing news and events. Stay up to date by checking our top hotel marketing blogs for 2017!