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Myrtle Beach, S.C., May 9, 2023 — Beach Haven Hotel, a hotel located in the heart of SanDiego’s Pacific Beach neighborhood, has launched a new website developed by TravelBoom, a leading travel marketing firm. BeachHavenPacificBeach.com features a new design, an enhanced user experience, and a variety of new features to help guests plan their perfect beach getaway.
Beach Haven’s ideal location in the Pacific Beach neighborhood offers a family-friendly hotel experience that is an easy walk to shops, restaurants, and the beach. The hotel’s relaxed atmosphere features a pool and a large open courtyard to enjoy the California weather. Garnet Street is just steps from the hotel and offers guests an amazing array of restaurant, shopping, and nightlife. With an unbeatable location, friendly staff, and comfortable rooms, Beach Haven Hotel is the perfect hotel for anyone visiting San Diego, CA.
The new website has been designed to provide a seamless and immersive user experience, with a fresh and modern design and enhanced functionality. Visitors to the site can easily navigate through the website to find information about the hotel’s amenities, room types, rates, special offers, and nearby attractions. Beach Haven’s new website also features a responsive design that allows users to easily access the site from their mobile devices.TravelBoom has designed a website to deliver results with a hotel content management system and hotel data integration that will drive direct booking by integrating the website into the lodge’s booking system. “We are always excited to work with hotels like Beach Haven. Being able to capture the essence of the property,” said Pete DiMaio, COO of TravelBoom. “Our team has utilized the latest web technologies to create a website that provides a truly immersive and engaging experience for visitors to the site, and it will drive increased bookings and revenue for the hotel.”
TravelBoom specializes in developing and executing customized data-driven marketingsolutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance client results and reduce reliance on third-party channels. TravelBoom is also the host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study, both of which can be found at <a href="https://www.travelboommarketing.com/">admin.travelboommarketing.com</a>.

Beach Haven Hotel Hires TravelBoom to Design a New Website

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Myrtle Beach, S.C., April 14, 2023 — TravelBoom, the premier data-driven digital marketing agency for hotels, resorts, and vacation rental companies, is excited to announce Pete DiMaio will speak at the Rent Responsibly RR Summit on Tuesday, April 18, at 3:45 p.m. EST. During the RR Summit, DiMaio will join a panel of experts in sharing his insights and expertise on how vacation rental property managers can utilize sustainable measures while maximizing a marketing strategy to drive bookings.
The RR Summit is an annual event that brings together vacation rental property managers,industry leaders, and other professionals to share best practices, insights, and trends in thevacation rental industry. This year’s summit will be about the sustainability of the rental property industry. Expert speakers will cover topics for all hosting experience levels, with actionable takeaways to ensure the longevity of the business.
DiMaio is the Chief Operating Officer (COO) at TravelBoom and has years of experience in the travel and tourism industry. He is an expert in the power of marketing vacation rentals to support local economies and provide unique travel experiences for guests.“I’m excited for the opportunity to speak at the RR Summit and share the marketing strategies we are using at TravelBoom to navigate the challenges and opportunities facing vacation rental property managers today,” said DiMaio. “The vacation rental market is constantly evolving, and developing sustainable solutions for your rental property can be a key tactic to reaching customers and keep them returning every year.”
To register for the RR Summit and hear from DiMaio and other industry experts, please visit the event website at <a href="http://www.rentresponsibly.com" target="_blank" rel="noreferrer noopener">www.rentresponsibly.com</a>.
<h2 class="wp-block-heading">About TravelBoom</h2>

TravelBoom specializes in developing and executing customized data-driven marketingsolutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance client results and reduce reliance on third-party channels. TravelBoom is also the host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study, both of which can be found at <a href="https://www.travelboommarketing.com">www.travelboommarketing.com</a>.

Digital Marketing Executive to Speak at the Rent Responsibly’s RR Summit

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Myrtle Beach, S.C., April 4, 2023 — Innisfree Hotels, a hotel developer and managementcompany for many of the world’s most recognized hotel brands, has chosen TravelBoom as its web development partner. TravelBoom is the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies.
For over three decades, Innisfree Hotels has expertly developed and managed dozens of hotels in partnership with national brands. The company owns or manages over 3,100 hotel rooms and employs approximately 2,000 people. Innisfree is the largest beachfront hotel owner-operator on Florida’s Gulf Coast, with 15 waterfront properties. Innisfree Hotels delivers fun and memorable experiences to its guests, partners, and clients.
TravelBoom will upgrade the Innisfree Hotels website to attract new visitors and improve the user experience. To boost traffic to the website, TravelBoom will manage search engineoptimization (SEO) to ensure the website will reach a larger number of visitors. For Innisfree Hotels to successfully attract visitors, TravelBoom will create reports and expert analyses focusing on Innisfree Hotels’ key indicators of success.
“At TravelBoom, we know the importance of creating an effective hotel website,” said PeteDiMaio, COO of TravelBoom. “Our goal is to create a stunning, optimized, and mobile-friendly design with an easy-to-use content management system to increase online visibility and drive more direct bookings for the hotels.”
# # #
About TravelBoom
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for its clients and reduce reliance on third-party channels. TravelBoom is also the host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at&nbsp;<a href="https://admin.travelboommarketing.com/">admin.travelboommarketing.com</a>.&nbsp;

Northwest Florida’s Largest Owner of Beachfront Hotels Chooses TravelBoom as Web Development Partner

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Myrtle Beach, S.C., February 16, 2023 — The Osthoff Resort, a luxury resort location in Elkhart Lake, WI, has hired TravelBoom, a leading provider of search marketing services and expertise, to manage its online presence and drive more bookings through its website. The marketing firm will use search marketing as a tactic to gain online presence and traffic via paid and unpaid strategies on search engines.
Located about 60 miles north of Milwaukee, The Osthoff Resort is a great choice for couples and families looking for an elegant getaway. The rooms are well appointed and homey due to in-room fireplaces, kitchenettes, separate living areas, and private balconies. The resort features lakefront activities, two whirlpools, and plenty of culinary experiences to entertain the guests.
TravelBoom will work closely with the Four Diamond resort to develop and implement a comprehensive search engine marketing strategy that leverages the latest techniques and technology to drive more qualified traffic to the property’s website. This will include optimization of the website, as well as targeted campaigns to reach potential guests through search engines and other online channels.
“We are excited to be working with The Osthoff Resort to help them reach more travelers and increase their online bookings,” said Pete DiMaio, COO of TravelBoom. “Our team is dedicated to delivering results and helping our clients achieve their goals, and we look forward to a long and successful partnership with The Osthoff Resort.”
<h2 class="wp-block-heading">About TravelBoom</h2>

TravelBoom specializes in developing and executing customized data-driven marketingsolutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance client results and reduce reliance on third-party channels. TravelBoom is also the host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study, both of which can be found at <a href="https://www.travelboommarketing.com/">admin.travelboommarketing.com</a>.

The Osthoff Resort Hires TravelBoom as Search Marketing Partner

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Myrtle Beach, S.C., January 19, 2023 — TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, announces the hiring of new talent amid a period of growth for the agency. Pam Doute and Connor Zahrobsky are the company’s latest Account Manager and Analytics &amp; Data Specialist.
“With the travel industry booming in the post-pandemic era, our clients need our assistance more than ever,” said Pete DiMaio, TravelBoom’s COO. “Pam and Connor are experts in the marketing and travel industries and have the talent to grow our clients’ success.”
Doute joins TravelBoom with more than 35 years of advertising and marketing experience.Upon graduating from Central Michigan University, Doute began her career in Detroit, working in the automotive industry. She managed significant marketing budgets, design projects, and trade show activations. In 2001, she shifted to an agency where she managed multiple client campaigns. Doute started her tenure in the travel and hospitality industry in 2005, when an event hired her to work in marketing and event planning. Her most recent role was the marketing director for Ocean Isle Inn, Sloane Vacations/Realty, and Jinks Creek Waterfront Grille. As an Account Manager, Doute will build and maintain strong and effective working relationships with current clients through managing budgets, billing, approving all internal client work, and leading the strategic planning of programs and projects. 
Zahrobsky is joining TravelBoom as an Analytics &amp; Data Specialist. He will define and implement measurement strategies that align with the client’s goals by producing key performance indicators and delivering monthly, cross-channel performance reports with actionable insights. Zahrobsky is a recent graduate of the University of North Carolina at Charlotte, where he earned a degree in Marketing Analytics and a minor in Management Information Systems. His previous experience includes CRM management, influencer marketing, and pharmaceutical software development.
<h2 class="wp-block-heading">About TravelBoom</h2>

TravelBoom specializes in developing and executing customized data-driven marketingsolutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance client results and reduce reliance on third-party channels. TravelBoom is also the host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study, both of which can be found at <a href="https://www.travelboommarketing.com/">admin.travelboommarketing.com</a>.

TravelBoom Hires New Talent for Surging Growth

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Myrtle Beach, S.C., January 10, 2023 — Club Quarters Hotels, a portfolio of full-service hotels located in world-class cities across the globe, has expanded its partnership with TravelBoom. 
TravelBoom will provide the hotel group with <a href="https://admin.travelboommarketing.com/services/web-design-development/">hotel website development</a>, search engine optimization (SEO), and more. Club Quarters Hotels is an upscale, pet-friendly group of hotels that caters to business and leisure travelers. Their accommodations, services, and amenities make their guests&#8217; stay productive, hassle-free, and enjoyable. Some of their on-site amenities include Club Living Rooms, quiet spaces offering complimentary snacks and drinks, restaurants, and fitness facilities. The hotels are in Boston, Chicago, Houston, London, New York, Philadelphia, San Francisco, and Washington, D.C.
TravelBoom will help Club Quarters Hotels by integrating user-friendly technologies and ensuring the digital portfolio is optimized for the web. The agency will also manage SEO to increase the ranking and revenue through organic search. In addition, TravelBoom will integrate Google Analytics 4, providing Club Quarters Hotels with better user insight and advanced information to drive business. 
&#8220;Travelboom is the definition of a strong strategic partner – knowledgeable, proactive, always keeping a pulse on the latest trends and best practices to ensure we are ahead of the curve, and doing it all with our best interest in mind. They truly are an extension of our team,&#8221; said Kristin Collett, Global Director of Digital Marketing at Club Quarters Hotels.
&#8220;Club Quarters Hotels are premiere destinations perfect for business and leisure travelers,&#8221; said Pete DiMaio, COO of TravelBoom. &#8220;Our team of experts will be able to utilize our marketing strategies to optimize their online performance and drive revenue to their properties.&#8221;
<h2 class="wp-block-heading">About TravelBoom</h2>

TravelBoom specializes in developing and executing customized data-driven marketingsolutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance client results and reduce reliance on third-party channels. TravelBoom is also the host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study, both of which can be found at <a href="https://www.travelboommarketing.com/">admin.travelboommarketing.com</a>.

International Hotel Chain, Club Quarters Hotels, Hires TravelBoom to Oversee Digital Marketing

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Myrtle Beach, S.C., November 14, 2022 — TravelBoom, the leading data-driven digitalmarketing agency for hotels, resorts, and vacation rental companies, has released a new case study on <a href="https://admin.travelboommarketing.com/services/hotel-meta-search/">hotel metasearch</a> after successful campaigns with InTown Suites and Brittain Resorts &amp; Hotels. With a presence on platforms like Google Hotel Ads, TripAdvisor, and Kayak, hotels can drive more direct bookings through metasearch and challenge the position of online travel agencies (OTAs). In the case study, TravelBoom exhibits that hotels can dominate the search engine results page (SERP) through an AI-driven metasearch campaign combined with a well-run pay-per-click campaign. Furthermore, the metasearch campaign can generate more than 200% higher returns on ad spend.&nbsp;
Each client in the study had previously had metasearch campaigns that were limited by high management costs, poor bidding strategies, and inefficient management tools, all of which led to increased OTA bookings and poor direct booking performance. TravelBoom’s paid media specialists developed a new strategy using AI-based platforms to drive direct bookings for clients through metasearch. Over the first several months of the campaign, all clients saw record performance and reduced reliance on OTAs.
Hotel metasearch engines such as Google Hotel Ads, Microsoft Hotel Ads, Kayak, and TripAdvisor are fundamental tools for finding new guests and driving direct bookings.TravelBoom has partnered with metasearch engines to offer a rate strategy and incentives that encourage direct bookings. The agency integrated an AI-based bidding component to improve performance and allow new participation opportunities. TravelBoom then utilized a new bidding strategy to create individually optimized client campaigns. The campaigns include:
<ul class="wp-block-list">
<li>Smarter bidding strategies targeting customers in the shopping process</li>
<li>AI-based campaign management to find hidden opportunities</li>
<li>Transparent and fair pricing to reduce management costs</li>
<li>Improved reporting for more insight to ensure marketing decisions based on data</li>
<li>Fluid budget allocation to maximize return on advertising spend with metasearch</li>
<li>Reduced management costs based on automated strategies</li>
</ul>
InTown Suites generated a 246% increase in its Google Hotel Ads campaign within two months of implementing TravelBoom’s strategy. Brittain Resorts &amp; Hotels was able to generate a 2,024% average return on advertising spend in Google Hotel Ads and a 1,439% return in Microsoft Hote Ads. In addition, guests who booked through Google Hotel Ads had significantly lower cancellation rate, which helped to improve close-in occupancy and increase the revenue per available room (RevPAR).
“Hotel rates via metasearch are often the very first opportunity to convert potential guests,” said Pete DiMaio, COO of TravelBoom. “By attracting travelers throughout the booking process, an optimized metasearch campaign can boast a ROAS that competes with the best-performing PPC ads, email, and other top-performing marketing efforts.”
To learn more about hotel metasearch management,<a href="https://admin.travelboommarketing.com/services/hotel-meta-search/"> please click here</a>.
<h2 class="wp-block-heading">About TravelBoom</h2>

TravelBoom specializes in developing and executing customized data-driven marketingsolutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance client results and reduce reliance on third-party channels. TravelBoom is also the host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study, both of which can be found at <a href="https://www.travelboommarketing.com/">admin.travelboommarketing.com</a>.

TravelBoom Case Studies Show The Power of Metasearch

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<h3 class="has-text-align-left wp-block-heading">Study Reveals Customers Rapidly Changing Travel Habits</h3>

Myrtle Beach, S.C., August 22, 2022 — TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, released its annual leisure travel trends study after recently surveying more than 2,000 travelers in 2022. The results reveal startling changes in the travel planning and booking behavior as impacted by rising costs, the overall economy, continuing COVID-19 risks, and technology.
The study examines travelers’ mindsets and behavior from the inception of the idea to travel all the way through to how they interact with their chosen destinations before, during, and after their stay. It also shows vital metrics and specifies year-over-year guest booking preferences and behavior changes. TravelBoom’s 2022 Leisure Travel Trends Study provides key insights such as:
<ul class="wp-block-list">
<li>Rising costs are impacting travel plans. 36% of travelers say they may cancel planned vacations due to budget concerns.</li>
<li>Travelers are doing more online research than ever before. The average traveler looks at 5.5 websites during their booking process doing more research than ever before.&nbsp;</li>
<li>Factors impacting travel plans are shifting. Transportation costs, amenities, and loyalty programs are just a few factors that can affect a traveler’s decision.</li>
<li>COVID-19 continues to influence travel. 55% of the population still considers the pandemic before booking travel. Only 13.5% of American leisure travelers say COVID-19 is a major influence on travel, compared to 45% of Canadian travelers. Showing that COVID-19 is continuing to make a significant impact on international travel.</li>
<li>Reviews have never been more important to travelers choosing where to stay. 82% of travelers will not book a property without having first read reviews.</li>
<li>Vacation rental sites are taking a bite out of the online travel agencies (OTA). VRBO and Airbnb are growing significantly in usage, at the expense of the OTAs such as Expedia.</li>
</ul>
“Leisure travel continues to be one of the most impacted industries in the post-pandemic period and consumers are very conscious of inflation, lingering COVID-19 concerns, along with high expectations for destinations and accommodations,” said Pete DiMaio, COO of TravelBoom. “Our annual Leisure Travel Trends study allows us to better understand the consumer mindset and purchase journey so that we can adapt our marketing strategies to a greater impact.”
To download a copy of TravelBoom’s 2022 Leisure Travel Trends Study, please click <a href="https://admin.travelboommarketing.com/2022-leisure-travel-trends-study/?utm_source=news&amp;utm_campaign=2022study&amp;utm_medium=public-relations">here</a>.
<h3 class="wp-block-heading">About TravelBoom</h3>

TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance client results and reduce reliance on third-party channels. TravelBoom is also the host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at&nbsp;<a href="https://admin.travelboommarketing.com/">admin.travelboommarketing.com</a>.&nbsp;
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TravelBoom Releases 2022 Leisure Travel Trends Study

<h5 class="has-text-align-center wp-block-heading">New leisure travel research from TravelBoom indicates that 30% of travelers could change their plans due to rising costs</h5>

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Myrtle Beach, S.C., April 26, 2022 — TravelBoom Marketing, the leading data-driven digital marketing agency for hotels, resorts and vacation rental companies, today releases the results of its latest research study on the impact of inflation on travel. The study was fielded in early April with over 2,000 frequent travelers responding. Key findings from the study show:
<ul class="wp-block-list">
<li>30% of respondents state their vacation plans will change this year due to rising costs.</li>
<li>Nearly 61% will take fewer leisure trips compared to 2021.</li>
<li>Rising gas prices will either moderately or significantly impact 65% of travelers.</li>
<li>Completely canceling a booked vacation is not out of the question for 1/5 of leisure travelers.</li>
<li>COVID still pays a role in the travel decision process. While the number of travelers concerned with COVID has dropped significantly, nearly 30% of travelers consider it a major concern.</li>
</ul>
“While we are seeing a giant boom in travel and ADR for many of our clients, we believe this research suggests that there is some softness developing in the industry overall due to rising prices, especially gas prices,” said Pete DiMaio, Chief Operating Officer at TravelBoom. “The data in this study suggests that 30% of the rooms currently booked are at risk of being canceled, so we are encouraging our clients to get out in front of this with offers such as free gas cards and other promotions.”
TravelBoom maintains a consumer panel of over 250,000 active leisure travelers. During the COVID-19 Pandemic, TravelBoom conducted extensive consumer sentiment studies on the impact of the pandemic on travel. This most recent study focuses on the impact of inflation on leisure travel. The full results of study are free and can be found <a href="https://admin.travelboommarketing.com/blog/rising-cost-impact-on-travel-study/">here</a>. 
# # #
About TravelBoom
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for its clients and reduce reliance on third-party channels. TravelBoom is also the host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at&nbsp;<a href="https://admin.travelboommarketing.com/">admin.travelboommarketing.com</a>.&nbsp;

Rising Prices Have Some Travelers Taking Less Trips and Reconsidering Their Vacation Plans

<h5 class="wp-block-heading has-text-align-center">A nationwide research study provides insights into the impact of the delta variant on leisure travel consumers.</h5>

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CHARLESTON, S.C., Sept. 9, 2021&nbsp; — A September 2021 joint study by <a href="https://admin.travelboommarketing.com/" target="_blank" rel="noreferrer noopener">TravelBoom</a> and its sister agency, <a href="https://www.thebrandonagency.com/" target="_blank" rel="noreferrer noopener">The Brandon Agency</a> (TBA), releases new data on current consumer sentiment regarding leisure travel during the evolving COVID-19 pandemic.
The study, “COVID-19 Travel Consumer Sentiment,” includes the responses of nearly 2,000 individuals collected over seven days via online survey and panel outreach.&nbsp;
With the growing uncertainty of travel in light of the newly emerging COVID-19 strains, TravelBoom and TBA set out to understand how the mindset of leisure travelers has changed.&nbsp;
The research focuses on three primary topics:
<ul class="wp-block-list">
<li>Vaccinations</li>
<li>Travel</li>
<li>Hotels/Accommodations&nbsp;</li>
</ul>
Key results of the study reveal that:
<ul class="wp-block-list">
<li>The majority of respondents were fully vaccinated, with four percent becoming immunized in response to the Delta variant.&nbsp;</li>
<li>Only one in 10 respondents indicated that they do not plan to become vaccinated.&nbsp;</li>
<li>Nearly half of respondents were hesitant to book a vacation or do not intend to book at all due to the Delta variant, and 39 percent will not travel until 2022 or later.&nbsp;</li>
<li>Most respondents indicated that if a hotel property provides a deep cleaning between guests, they would be more comfortable staying.</li>
</ul>
“With new developments in COVID-19 continuing to progress, we realize how important it is to stay vigilant in monitoring its impact on our key industries,” said Scott Brandon, CEO of TravelBoom and The Brandon Agency. “Research like this will help companies and communities better prepare for the ongoing changes in consumer behavior and sentiment so that they can weather the pandemic.”&nbsp;
TravelBoom and The Brandon Agency will continue monthly consumer sentiment monitoring until the confidence in travel returns to normal levels.
To read more about this study, please download the full report at <a href="https://admin.travelboommarketing.com/covid-travel-study-edition13/" target="_blank" rel="noreferrer noopener">admin.travelboommarketing.com/covid-travel-study-edition13/</a>.
Visit <a href="https://www.thebrandonagency.com/" target="_blank" rel="noreferrer noopener">www.thebrandonagency.com</a> and <a href="https://www.travelboommarketing.com/">admin.travelboommarketing.com</a> for more information on clients and services. 
About TravelBoom&nbsp;
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for its clients and reduce reliance on third-party channels. TravelBoom is also the host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study, both of which can be found at <a href="https://www.travelboommarketing.com/">admin.travelboommarketing.com</a>. 
About The Brandon Agency
The Brandon Agency is a data-driven, digitally-centric, integrated marketing agency. By turning data into weapons, the agency delivers on its mission to execute revolutionary business-building ideas that help its clients grow. As one of only 24 certified and accredited brand strategist agencies in the United States, The Brandon Agency is composed of smart, business-minded, results-obsessed experts who develop creative marketing solutions that achieve everyday business goals and overcome challenges. The Agency has powered successful programs and campaigns for hundreds of national brands in a variety of industries, offering deep expertise in the B2B, healthcare, financial services, telecom, outdoor lifestyle, lifestyle apparel, travel &amp; tourism, consumer packaged goods, real estate, utilities, and health &amp; fitness categories. Consistently recognized as one of the Best Places to Work, the Agency operates virtually and via home offices in Charleston, S.C.; Charlotte, N.C.; Myrtle Beach, S.C.; Orlando, Fla.; and Sophia Bulgaria. Learn more at <a href="https://www.thebrandonagency.com/" target="_blank" rel="noreferrer noopener">www.thebrandonagency.com</a>.&nbsp;

TravelBoom and The Brandon Agency Release New Consumer Sentiment Study On Travel Amidst COVID-19 Second Wave

TravelBoom will offer a full range of strategic marketing services for travel and tourism clients.&nbsp;
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MYRTLE BEACH, S.C., June 8, 2021 — &nbsp;Fuel Travel today announces that the company, which has traditionally offered both guest-facing software solutions and marketing services has officially spun off its marketing services division into a stand-alone entity rebranded as TravelBoom, an identity intended to better reflect the full suite of marketing services it offers. The Fuel Travel brand will continue to offer software solutions to the travel industry, including its booking engine, CRM &amp; marketing automation and white-label mobile app &amp; digital key.&nbsp;&nbsp;&nbsp;&nbsp;
The rebranding became necessary as Fuel’s software customer-base has grown and the need for more specific and specialized offerings on the marketing services side have emerged. TravelBoom’s marketing services were first offered to the travel and hotel industries in 1996 and since its inception, it has focused and delivered on its mission to develop and execute data-driven marketing solutions that drive increased direct bookings and growth for its clients. The new TravelBoom will offer expanded marketing services to include Brand Strategy, Creative Strategy, <a href="https://admin.travelboommarketing.com/services/web-design-development/">hotel website design</a> and development, search engine marketing, content marketing, paid media planning and buying, research, reputation management, social media, technology integration, email/CRM marketing, database management and state-of-the-art analytics.&nbsp;&nbsp;
Fuel Travel’s popular Hotel Marketing Podcast and its Travel Sentiment research transition to the new TravelBoom brand and all episodes and research results will be available on the TravelBoom website located at <a href="https://www.travelboommarketing.com/">admin.travelboommarketing.com</a>. In addition, Fuel Travel founder Scott Brandon will become the CEO of TravelBoom and former COO David Day, will become President at Fuel Travel. 
“We have seen phenomenal growth in the demand for both our software and our marketing services,” said Scott Brandon, CEO of TravelBoom. “Over the past few years it has become clear that selling software solutions and marketing services under one brand creates some confusion amongst our potential clients and customers and therefore, we think now is the time to separate the companies to provide clarity and focus our growth objectives.”
Prospective and existing TravelBoom clients will experience a new modern look and feel across all communication channels anchored by a newly designed website with an enhanced user experience at <a href="https://www.travelboommarketing.com/">admin.travelboommarketing.com</a>. 
About TravelBoom
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for its clients and reduce reliance on third-party channels. TravelBoom is also the host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at <a href="https://www.travelboommarketing.com/">admin.travelboommarketing.com</a>. 
About Fuel Travel&nbsp;
As a leading provider of advanced software solutions for the hotel industry, Fuel helps independent hotels, resorts, condotels, and management groups maximize market share and profitability. This is achieved by providing a comprehensive suite of software solutions including: the Fuel Booking Engine, Fuel AI-Powered CRM &amp; Marketing Automation, Fuel Mobile App &amp; Digital Key and Fuel Gauge Analytics Dashboard. These solutions help properties increase profitability through efficiency gains, increased conversion rates and cost reductions. <a href="http://www.fueltravel.com">www.fueltravel.com</a>&nbsp;

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