Hotel Marketing Podcast Episode 232 – How ChatGPT and AI Will Shake Hotel Marketing to the Core

Today we have a pretty interesting, and pretty scary episode. OpenAI’s ChatGPT has been hitting the world by storm since it’s launch in late November 2022 and the ramifications to marketers are well… profound. We’re going to dive into the ins and outs of what ChatGPT is and what we all need to know so hoteliers can adapt and make the most of this groundbreaking technology.

Since this is a big topic, and I love company, we have a few team members with us today. First, we have the one, the only, the Interactive Director at the Brandon Agency… Sir Nick McNeill

We also have business development extraordinaire and member of the BoomSquad, Lady Leanne deMaille.

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A massive earthquake took place in the marketing world (or the entire world) in November 2022 and many people didn’t even feel it… until now. Today everyone is talking about ChatGPT, its owner OpenAI, and the ramifications that the world will feel in every aspect of our lives.

On Today’s episode, we are going to dive into what a hotelier needs to know about ChatGPT. How will it impact your business? How will it impact your marketing? What can hoteliers do to position themself for success in this new world of Artificial Intelligence?

What is ChatGPT & How It Can Be Used

This video does an excellent job explaining ChatGPT’s ramifications on our world:

https://www.youtube.com/watch?v=RQuJajyf_Dw

How will ChatGPT Impact The Hotel Industry?

Social posting
General content development and press releases
Actual “chat” usage on site
Code/site cleanup
RFP development
Revenue Management?

Things to Watch Out For With AI & ChatGPT

It’s not always correct (Colonial Charters Example)
How will it impact search?
Poor Quality Content: https://www.searchenginejournal.com/disadvantages-chatgpt-content/477416/#close
Will Bing start to see a significant increase in search share?
AI content can be identified… somewhat: https://www.theverge.com/2023/1/31/23579942/chatgpt-ai-text-detection-openai-classifier
Lawsuits and more:
- Can AI generated work be copyrighted?
- Artist lawsuits, “in the style of”

What’s Next for Chat GPT?

The 4th version is going to be launched mid 2023.

ChatGPT-3 has 175 billion parameters (think neural connections in a human brain).
ChatGPT-4 will have 100 Trillion. This is equivalent to a typical human.

As developers build out products via the OpenAI APIs, you really won’t know what is human or AI.