Good day fellow hoteliers and welcome to episode 255 of the Hotel Marketing Podcast. Do you ever wonder how hotels can compete with the ever-evolving vacation rental industry? Are you at a loss with how your property can succeed in a market with more lodging options than ever before?
Before we begin, if you’d like to follow along, you can check out the show notes and all links over at TravelBoomMarketing.com/podcast/ and click on episode 255. While you’re there you can also download your free copy of the 2024 Hotelier Sentiment Study.
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In The News:
OTAs Makin it Rain
phocuswire.com/online-travel-giants-new-record-marketing-spend-in-2023
Expedia Group, Booking, Airbnb, and other OTAs shelled out nearly $17 billion in marketing efforts in 2023, up 20% from the previous year.
Hotels Doing it Right
Leela Palace Hotel in New Delhi exemplifies the essence of “surprise and delight” by demonstrating exceptional care in mitigating a guest’s unfortunate vacation experience.
A guest had their luggage lost by an airline and Leela Hotel went way above and beyond and handled all communications with the airline, picked up their bag, and went so far as to make a suitcase-shaped cake for the guest. This wasn’t the property’s fault, or even directly related to them. However, they took the opportunity to earn a guest for life and an untold amount of goodwill and social praise.
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Now that we have the news covered, we’re going to dive into the main topic today, how hoteliers can learn and compete against Airbnb and VRBO. This comes to us from an article written by our own Olivia Clifton at https://www.travelboommarketing.com/blog/how-does-airbnb-compete-with-hotels/.
Submit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.