Good day fellow hoteliers and welcome to episode 261 of the Hotel Marketing Podcast.
It’s time to get your hotel marketing booming with the Hotel Marketing Podcast, your source for the latest news, tips, & trends to become the best hoteliers you can be. Today we’re on the air with Pete, Alyssa, Jeremy, and Mackenzie.
Newsaroos:
The latest news & happenings in the hospitality community.
- Is OpenAI on the brink of bankruptcy?
https://www.windowscentral.com/software-apps/openai-could-be-on-the-brink-of-bankruptcy-in-under-12-months-with-projections-of-dollar5-billion-in-losses - AI takes center stage in Google’s Pmax campaigns.
https://www.searchenginejournal.com/google-introduces-new-ai-tools-for-performance-max-campaigns/
TravelBoom’s Room for Improvement: Fixing Hotel Failures
TravelBoom’s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations.
The Main Topic: 4 Ways Generative Can Save Your Hotel Time & Money
The information and strategies hoteliers need to succeed in today’s competitive market.
- We’re defining Generative AI in this episode as tools to create content and answer questions, such as Gemini, ChatGPT, CoPilot, Meta.AI, and others
- The AI space is WAY more complex and nuanced than just content. Revenue management, property management, guest communications, paid marketing efforts, and countless other tools exist with AI components. (that’s not what we’re talking about today)
- Market Research
- Aggregate review sentiment
- Competitor analysis
- Market analysis (Branson MO example)
- Content Ideation
- AI can significantly reduce the time and effort it takes to develop those new ideas and outline them. It can be made to develop ideas for new content by asking something like “develop ideas for article topics around things to do in Tampa, FL.” (If you already have a topic but you’re having trouble developing it, generative AI is capable of building an outline for any mode of presentation for any given topic. If you’re writing an article and want to ensure you’re including all the relevant information that people may be searching for, generative AI is able to find sources and data points. Even at just the brainstorming stage, multiple AI tools can be used in conjunction to refine potential ideas.
- Written content development
- This is what you expect. Use AI to help refine and clean up your content.
- WARNING: AI will lie to your face
- Beyond written content development
- Images:
- AI-Generated Images
- AI Optimized Images
- Audio & Video
- Images:
60 Seconds to Success: Start Your 2025 Planning Now
60 Seconds to Success shares a tip or trick to make a hotel’s marketing or operations more effective. Can the cast beat the clock and share a tip before the buzzer?
PETE: It’s the beginning of August, but it’s also the beginning of 2025 and NOW is the time to start your 2025 planning. Why, because right now what’s working and not working is fresh in your mind. Right now is the time to get ahead of the curve and start building out your rough marketing strategy and plan for next year. I’m not saying finish your plan, but let’s start laying out the big rocks you want to tackle:
- Is your current site converting as it should and do you need to plan for the capital investment?
- What paid strategies are working and what needs to be addressed
- Are you investing in the AI-based tools that will make you more efficient and competitive
- Is your CRM/CDP systems delivering the personalized experiences your guest expect?
Now’s the time to dust off the 2024 plan, make some notes and create a timeline to get your 2025 plan in place and locked down, you really only have 90 days!
===========================
Submit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.