Good day fellow hoteliers and welcome to episode 265 of The Hotel Marketing Podcast by TravelBoom. We’re now in the last quarter of 2024 and before we know it we’ll be putting our 2025 plans in place. So, before you kick off 2025, let’s talk about the biggest blunders you can avoid as a hotel marketer.
TravelBoom Newsaroos
Today’s news shaping tomorrow’s hotel marketing trends.
- WordPress v/s WP Engine Drama:
https://techcrunch.com/2024/09/29/wordpress-vs-wp-engine-drama-explained/ - TikTok launches search ads in the US:
https://searchengineland.com/tiktok-search-ads-campaign-launch-us-446927
TravelBoom’s Room for Improvement: Fixing Hotel Failures
TravelBoom’s Room For Improvement uncovers the tough questions guests and hoteliers face every day and shares insights into how staff can connect and improve guest relations.
https://www.reddit.com/r/hotels/comments/1flkfdd/what_would_you_do/
The Main Topic: Hotel Marketer’s Biggest Blunders
The information and strategies hoteliers need to succeed in today’s competitive market.
With so many moving parts and potential pitfalls, it’s easy for hotel digital marketers to make mistakes that could cost bookings and revenue. In this episode, we’ll expose the most common mistakes that can sabotage your digital campaigns and leave your hotel in the dust, and we’re going to rank the biggest blunders hotel digital marketers make.
Group #1 for Biggest Blunder:
- Neglecting SEO
- Ignoring Mobile Optimization
- Underutilizing Email Marketing
Group #2 for Biggest Blunder:
- Lack of Targeted Campaigns
- Inconsistent Brand Messaging
- Not Investing in Content Marketing
Group #3 for Biggest Blunder:
- Ignoring Online Reviews and Reputation Management
- Not Tracking and Analyzing Results
- Poor Website Design and User Experience
60 Seconds to Success: AI Review Summaries
60 Seconds to Success shares a tip or trick to make a hotel’s marketing or operations more effective. Can the cast beat the clock and share a tip before the buzzer?
Earlier this year, TripAdvisor introduced AI-powered Review Summaries, offering concise overviews of recent traveler reviews based on key quality attributes, such as cleanliness, value, and location. The initiative leverages AI to amplify the voice of travelers while maintaining authenticity.
While AI can greatly enhance hotel marketers’ efficiency, it’s important to recognize and discuss its potential drawbacks. These review summaries may highlight areas of concern, but they also present opportunities for improvement.
Hoteliers should lean into these overviews by regularly reviewing both the overall and attribute-specific summaries to gain insights into guest experiences. Use the negative feedback as a chance to improve. Remember these summaries are strictly driven by quotes from reviews, which ensures that they remain impartial and truly reflective of guest experiences.
Additionally, continue to encourage positive reviews by making it easy for guests to leave feedback across platforms. Incentivize review submissions and consider using SMS messaging, which can be a less saturated and cost-effective way to gather feedback quickly.
Submit your questions and topic ideas on Twitter to @_travelboom or info@travelboommarketing.com.