<div>
<div class="sc-type-small">
<div>
<p>Having a successful Cyber Monday/Black Friday campaign is a critical component of many hotels’ marketing strategy. It can give you a booking boost for the upcoming year and also help you fill in the soft periods. Given the current state of the industry and the pent up demand we are optimistic that this year’s Cyber deals can be more effective than ever. This episode discusses the opportunities and provides some guidelines on putting together your own  campaign.</p>
</div>
</div>
</div>
<h2><span class="search-result-link"><a href="https://admin.travelboommarketing.com/crisis-management-resources-for-hotels-master-list/" target="_blank" rel="noopener noreferrer">Click Here For A Crisis Management Resources For Hotels Master List</a></span></h2>
<p><iframe loading="lazy" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/911870479&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=true&amp;show_comments=false&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=false" width="100%" height="166" frameborder="no" scrolling="no"></iframe></p>
<p>SHOW NOTES:<b> </b></p>
<p>Should we even bother with Black Friday/Cyber Monday deals?</p>
<ul>
<li>YES! Over the past few years, we have been seeing phenomenal performance for hotels running cyber specials.</li>
<li>Many stores will not be holding in-store sales like they normally would, but they will certainly be featuring online sales and specials. NOW MORE THAN EVER people will be primed to shop online. We’ve been seeing online Black Friday sales numbers trending upward since 2016 and we’re anticipating a spike this year due to coronavirus concerns.</li>
<li>People will be looking for deals. While this is always the case around this time of year, we know people have struggled financially more so this year and will be looking to save on large purchases like vacations.</li>
<li>Getting as many reservations as you can on the books now will allow you to yield rates aggressively in future months when these Black Friday/Cyber Monday bookers are actually staying.</li>
</ul>
<p>&nbsp;</p>
<p><b>#1 Start Early</b></p>
<ul>
<li>In 2020, major retailers like <a href="https://www.chicagotribune.com/coronavirus/ct-biz-coronavirus-macys-black-friday-20200701-yzdwwmodyjdnnpivz3jqoij3xm-story.html">Macy’s</a> and <a href="https://corporate.target.com/article/2020/07/early-holiday-plans">Target</a> are already stating that their specials will be starting much earlier than they normally would (October)</li>
<li> These statements and promotions from major national brands will likely encourage people to start looking for black friday/cyber monday specials earlier as well.</li>
<li>Also, know that OTAs like <a href="https://www.expedia.com/blackfriday">Expedia</a> have stated that they will be “posting new deals before the big day”</li>
<li>We don’t have a definite date that is the best day to start your sale, but we’re recommending the sooner the better.</li>
<li>Pro tip: Be sure your call centers are staffed to handle an influx of calls if you are running a limited time sale.</li>
</ul>
<p>&nbsp;</p>
<p><b>#2 Convey Significant Savings &amp; Value</b></p>
<ul>
<li>During the beginning of the pandemic we recommended value adds rather than discounting rates, but this strategy should change a bit during Black Friday/Cyber Monday.</li>
<li>People are expecting discounted rates so your offer should be fairly significant; at least 30% off.</li>
<li>It is still a great idea to pair your discounted rates with value adds to make this limited-time offer feel like the best deal they can get on a vacation.</li>
<li><a href="https://admin.travelboommarketing.com/blog/fuel-covid-19-consumer-sentiment-study-volume-10/">Our latest consumer sentiment study </a>showed that nearly 80% of respondents still want to book a trip within the next year so this is the perfect opportunity to reel them in and book with you.</li>
<li>Your messaging may include something about how tough 2020 has been and that people need a vacation to look forward to.</li>
<li>Tell people that this will be the lowest price they’ll be able to get and stick to it</li>
</ul>
<p>&nbsp;</p>
<p><b>#3 Promote the Deal Across All Platforms</b></p>
<ul>
<li>Once you decide when you will make your special available you need to promote it across all forms of communication; Website, Social Media, Email, Paid Ads
<ul>
<li>Ensure you have the creative assets (images, video, images for display ads, etc) before you start your promotion</li>
<li>Your messaging must be consistent across all platforms</li>
<li>This basic marketing strategy of repetition will help you stay top of mind</li>
</ul>
</li>
<li>You should have a page on your site that features your offer. This page should have an email collection field for people who are interested in your offer.
<ul>
<li>You can use the email list and cookied visitors to that page for remarketing purposes.</li>
<li>We also recommend using countdowns in your paid search ads.</li>
</ul>
</li>
<li>You should have a segment of guest emails who booked your previous Black Friday/Cyber Monday offers and target them with personalized messaging about booking again during this sale.</li>
</ul>
<p>&nbsp;</p>
<p><b>#4 Create A Sense Of Urgency, FOMO &amp; Social Proof</b></p>
<ul>
<li>We have found that countdown timers work tremendously well in creating urgency in buyers so your page should have that feature.
<ul>
<li>On-Site Countdown Timers</li>
<li>Countdowns Within PPC Ad Copy</li>
</ul>
</li>
<li>Show that there is a limited number of rooms available.</li>
<li>Show that a certain number of people have already booked the package.</li>
</ul>
<p>&nbsp;</p>
<p>Send your feedback to info@travelboommarketing.com</p>
<p>========================</p>
<h2><b>In The Newsaroos:     </b></h2>
<ul>
<li><b>Expedia says OTA Guests Spend More And Stay Longer</b><b><br />
<a href="https://www.businesswire.com/news/home/20201014005329/en/Study-Reveals-Increasing-Importance-of-OTA-Travelers-in-Economic-Recovery" target="_blank" rel="noopener noreferrer">https://www.businesswire.com/news/home/20201014005329/en/Study-Reveals-Increasing-Importance-of-OTA-Travelers-in-Economic-Recovery</a> </b></li>
<li><b>America&#8217;s Hoteliers Launch 10,000 Letter Campaign to Save Hotels<br />
</b><a href="https://www.hotelnewsresource.com/article112899.html" target="_blank" rel="noopener noreferrer">https://www.hotelnewsresource.com/article112899.html</a><b><br />
</b></p>
<ul>
<li> The campaign, “10,000 Letters, One Purpose,” called on hotel owners and members of the hospitality industry to write to their lawmakers and the White House to implore the two branches to pass a stimulus package that would help ease the unprecedented liquidity crisis gripping the hotel industry.</li>
<li>authorize a second round of Paycheck Protection Program funding for the hardest hit small businesses; provide more resources for the Economic Injury Disaster Program; extend temporary relief from troubled debt restructurings through Jan. 1, 2023</li>
</ul>
<p><b><b> </b></b></p>
<p>========================</p>
<p>&nbsp;</li>
</ul>
<p>========================</p>
<p>Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a> or info@travelboommarketing.com.</p>
<p><a href="https://admin.travelboommarketing.com/downloads/">IN ADDITION TO THE PODCAST WE HAVE A BUNCH OF WHITEPAPERS AND STUDIES YOU CAN DOWNLOAD HERE</a></p>


Fuel Hotel Marketing Podcast: Episode 167 – 4 Must-Have Components of a Successful 2020 Cyber Campaign

<div>
<div class="sc-type-small">
<div>
<p>The Fueligans recently watch the new Netflix documentary, The Social Dilemma. In this episode, they sit down to discuss their take on this controversial topic. Is social media tearing apart the fabric of society or are the producers just fearmongering to get more views? Find out what we think and learn what you can do to ensure that your hotel survives and thrives.</p>
</div>
</div>
</div>
<h2><span class="search-result-link"><a href="https://admin.travelboommarketing.com/crisis-management-resources-for-hotels-master-list/" target="_blank" rel="noopener noreferrer">Click Here For A Crisis Management Resources For Hotels Master List</a></span></h2>
<p><iframe loading="lazy" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/909330250%3Fsecret_token%3Ds-Ss9bFprOrZd&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=true&amp;show_comments=false&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=false" width="100%" height="166" frameborder="no" scrolling="no"></iframe></p>
<p>SHOW NOTES:<b> </b></p>
<h2>Check out the Social Dilemma on Netflix and let us know your thoughts on this controversial documentary.</h2>
<h2><a href="https://www.netflix.com/title/81254224" target="_blank" rel="noopener noreferrer">https://www.netflix.com/title/81254224</a></h2>
<p>&nbsp;</p>
<p>Send your feedback to info@travelboommarketing.com</p>
<p>========================</p>
<h2><b>In The Newsaroos:     </b></h2>
<ul>
<li><b>US travel digital ad spending will drop by 41.0% year over year (YoY)<br />
</b><a href="https://www.emarketer.com/content/travel-industry-ad-budgets-crater-historically-challenging-year" target="_blank" rel="noopener noreferrer">https://www.emarketer.com/content/travel-industry-ad-budgets-crater-historically-challenging-year</a></p>
<ul>
<li>Emarketer estimates ad spend in the travel market will drop to $3.24 billion by the end of the year which would be 41% down compared to last year</li>
<li>Pre-pandemic they estimated 29% growth YoY</li>
<li>They do anticipate a 15.3% growth rate in ad spend for the travel industry in 2021 which is less than the 21.1% they anticipate for all industries nationwide.
<ul>
<li>Mainly due to the fact that they anticipate some of the public will still be weary of travel</li>
</ul>
</li>
<li>Please go back and listen to our previous podcasts about how you can maximize your ad spend and reach the right audience with the right message.</li>
</ul>
<p>========================</li>
</ul>
<p>========================</p>
<p>Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a> or info@travelboommarketing.com.</p>
<p><a href="https://admin.travelboommarketing.com/downloads/">IN ADDITION TO THE PODCAST WE HAVE A BUNCH OF WHITEPAPERS AND STUDIES YOU CAN DOWNLOAD HERE</a></p>


Fuel Hotel Marketing Podcast: Episode 166 – The Social Dilemma And What It Means For Your Hotel

<div>
<p>There&#8217;s a lot of noise surrounding the death of third-party cookies and the chaos that this will create for marketers. In this episode, the fueligans break down what the real impact is going to be for your hotel and provide tangible advice on what to do about it.</p>
</div>
<h2><span class="search-result-link"><a href="https://admin.travelboommarketing.com/crisis-management-resources-for-hotels-master-list/" target="_blank" rel="noopener noreferrer">Click Here For A Crisis Management Resources For Hotels Master List</a></span></h2>
<p><iframe loading="lazy" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/909286903&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=true&amp;show_comments=false&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=false" width="100%" height="166" frameborder="no" scrolling="no"></iframe></p>
<p>SHOW NOTES:<b> </b></p>
<h2>What Are Cookies And What Do They Do?</h2>
<ul>
<li>Cookies are little pieces of code that are stored on a user’s browser or device</li>
<li>These cookies help identify individual users and track their behavior across the web</li>
<li>1st party vs 3rd party
<ul>
<li>1st party cookies are when a site cookies a user directly to collect analytics data and remember specific settings like preferred language, form field information, what was in their cart.</li>
<li>3rd party cookies are placed by a site other than the one the user visits and are used for remarketing, cross-site tracking, creating lookalike audiences, etc.</li>
</ul>
</li>
</ul>
<h2></h2>
<h2>What is Happening To Cookies?</h2>
<ul>
<li><b>Firefox</b> has been 3rd party cookie-free since September 2019 &#8211; <a href="https://blog.mozilla.org/blog/2019/09/03/todays-firefox-blocks-third-party-tracking-cookies-and-cryptomining-by-default/">https://blog.mozilla.org/blog/2019/09/03/todays-firefox-blocks-third-party-tracking-cookies-and-cryptomining-by-default/</a></li>
<li><b>Apple</b> (Safari/iOS) have been 3rd party cookie-free since March 2020 &#8211; <a href="https://webkit.org/blog/10218/full-third-party-cookie-blocking-and-more/">https://webkit.org/blog/10218/full-third-party-cookie-blocking-and-more/</a></li>
<li><b>Google: </b>While seemingly late to the party, Google announced in June that they will phase out 3rd party cookies within 2 years, but since Chrome has over 60% market share when it comes to browsers that still a significant portion of the web &#8211; <a href="https://blog.chromium.org/2020/01/building-more-private-web-path-towards.html">https://blog.chromium.org/2020/01/building-more-private-web-path-towards.html</a></li>
</ul>
<h2></h2>
<h2>What Does That Mean For Your Marketing Strategy?</h2>
<ul>
<li>Tracking and Attribution will look different
<ul>
<li>Though it’s “Privacy Sandbox” Google is actively working on more accurate tracking systems. “</li>
<li>By the end of this year, the Google Chrome team will begin trials that allow for click-based conversion measurement without third-party cookies.</li>
<li>Conversions will be tracked within the browser, not a third-party cookie, according to a Google spokesperson.</li>
<li>When an advertiser needs to track a conversion, they’ll call an API  that will send the conversion value from the browser. Individual user data would not be passed back.”</li>
<li>TLDR: Google is working on it</li>
</ul>
</li>
<li>The largest impact will be on your retargeting strategy. You can’t rely on audiences created through Google Analytics/Google Ads of specific page visitors or visitors of a particular section of the site.</li>
<li>Facebook does offer a first-party cookie. You can check the settings of your cookie here: <a href="https://www.facebook.com/business/help/560982207646475">https://www.facebook.com/business/help/560982207646475</a></li>
</ul>
<h2></h2>
<h2>What Your Hotel Needs To Do To Adjust Your Strategy For A Cookieless World?</h2>
<ul>
<li>Make sure 1st Party data is a top priority across operations and marketing teams
<ul>
<li>Enable all avenues of collecting this data
<ul>
<li>Mobile App</li>
<li>Email &#8211; pre and post-stay</li>
<li>Website Forms</li>
<li>Front Desk asking questions</li>
<li>Call center asking questions</li>
<li>In-room questionnaires</li>
</ul>
</li>
</ul>
</li>
<li>Collect as much data as possible about your guest to create a 1st party profile
<ul>
<li>Not all of this data has to be collected at the same time. Different parts of the process should be responsible for gathering specific data points.
<ul>
<li>When did they book?</li>
<li>When did they stay?</li>
<li>How did they book?</li>
<li>How did they find you?</li>
<li>Why did they choose you?</li>
<li>Who are they traveling with?</li>
<li>What is their demographic make-up? (age, gender, race, marital status, children, occupation, income level, education level, any disabilities)</li>
<li>What is their phone number?</li>
</ul>
</li>
<li>The important point here is that you are collecting this data into one system that allows you to create complete guest profiles</li>
</ul>
</li>
<li>Pay closer attention to your data.
<ul>
<li>What time-of-day/day-of-week are people visiting certain pages of your site?
<ul>
<li>What does that say about the page and the type of info it provides?</li>
<li>Can you adjust your paid &amp; social strategies to enhance this?</li>
</ul>
</li>
<li>What sites refer the highest quantity and quality traffic to your site?
<ul>
<li>Are there other advertising or partnership opportunities there?</li>
</ul>
</li>
<li>Similarly, when does your call center/front desk receive the most phone calls and how did those callers find your phone number?</li>
</ul>
</li>
<li>Understand why people are joining your email lists
<ul>
<li>Was it simply during purchase as a requirement?</li>
<li>Are they looking specifically for deals?</li>
<li>Are they wanting to know what’s happening around your property?</li>
<li>Have you adjusted your email strategy to reach these people with the right messaging?
<ul>
<li>Could be all the same message but structured differently with the thing the person has told you they care about in the front &amp; center position</li>
</ul>
</li>
</ul>
</li>
<li>Continue to test and use Google’s audiences
<ul>
<li>Google aggregates data about it’s users and creates groups for us to target.</li>
<li>We will still be able to target users based on what they are interested in such as trips to an area, luxury travelers, family vacationers, outdoor enthusiasts, health &amp; fitness buffs, etc.</li>
<li>There are other useful audiences as well such as Parents of kids aged (0-1, 1-3, 3-6, 6-12, etc) Recently Retired, Recently Married, etc</li>
</ul>
</li>
<li>Test Google’s Discovery Campaigns
<ul>
<li>These campaigns deliver highly visual, personalized ad experiences to potential guests who are ready to interact with your hotel.</li>
<li>Be sure to use high quality images that will inspire guests to travel to your property.</li>
<li>You will also want to refine your targeting as much as possible to reach the right guest at the right time.</li>
<li>You can focus on Maximize conversions or Target CPA with Discovery campaigns. These ads will show on <a href="https://support.google.com/youtube/answer/6342839">YouTube Home</a> and <a href="https://support.google.com/youtube/answer/3002587">Watch Next</a> feeds, the <a href="https://support.google.com/google-ads/answer/7019460">Gmail</a> Promotions and Social tabs, and <a href="https://support.google.com/webmasters/answer/9046777">Discover</a>.</li>
</ul>
</li>
</ul>
<p>========================</p>
<p>Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a> or info@travelboommarketing.com.</p>
<p><a href="https://admin.travelboommarketing.com/downloads/">IN ADDITION TO THE PODCAST WE HAVE A BUNCH OF WHITEPAPERS AND STUDIES YOU CAN DOWNLOAD HERE</a></p>


Fuel Hotel Marketing Podcast: Episode 165 – How To Prepare For A Cookieless World

<div>
<p>Hotels can no longer rely on an organic demand to put heads in beds. As an industry, we need to switch our mindset from that of a gatherer to that of a hunter. In this episode, we discuss strategies and tactics that can help you and your property survive and thrive during the downturn.</p>
</div>
<h2><span class="search-result-link"><a href="https://admin.travelboommarketing.com/crisis-management-resources-for-hotels-master-list/" target="_blank" rel="noopener noreferrer">Click Here For A Crisis Management Resources For Hotels Master List</a></span></h2>
<p><iframe loading="lazy" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/906462352&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=true&amp;show_comments=false&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=false" width="100%" height="166" frameborder="no" scrolling="no"></iframe></p>
<p>SHOW NOTES:<b> </b></p>
<h2>Here&#8217;s the original blog:</h2>
<p><a href="https://admin.travelboommarketing.com/blog/the-hunter-hotelier-driving-their-own-demand-succeeding-in-todays-market/">https://admin.travelboommarketing.com/blog/the-hunter-hotelier-driving-their-own-demand-succeeding-in-todays-market/</a></p>
<p>For several years, basically since 2008, the travel market has seen incredible growth and hoteliers have become very accustomed to simply being there when a customer is ready to book.  In fact, if you came into the industry within the past decade you have only seen what a booming industry looks like.</p>
<p>COVID, and a potential recession, is pointing to a fundamental change that is going to require the travel industry to adapt.  In order to adapt we are all going to have to move away from being a gatherer, or simply “harvesting intent.” We are going to need to transition to a hunter hotelier where we proactively cultivate new guests and drive them through our conversion funnels.</p>
<p>Whoever makes this transition the quickest and best will find new customers and very likely grow in the coming years.  Those who do not turn into hunters… well they will not find that success.</p>
<p><b>Before You Hunt, You Must Create The Environment.</b></p>
<p>Anyone who has ever done any hunting, particularly those who constantly harvest game, will tell you the most important part is creating an environment your prey will want to visit.  For a hunter this means putting out food, eliminating natural predators, providing safe places for your prey to live, and creating clear hunting paths (aka: conversion funnels).</p>
<p>So, before you start your hunt, answer these questions:</p>
<ol>
<li>Is your website an amazing, mobile-first, experience that will give your guests the information they need to overcome any objection?</li>
<li>Is your conversion funnel and booking engine as efficient as possible?</li>
<li>Have you created great content that your guests can enjoy after you’ve brought them in to the site?</li>
<li>Is your hotel’s search engine campaign running well and driving people to your site?</li>
<li>Are your local listings designed to engage your guests?</li>
<li>Are you running effective paid search campaigns on your brand?</li>
<li>Do you have your analytics systems in place to help you understand where you should be hunting and how you can improve your strategies?</li>
</ol>
<p><b>Now That You Are Set For success, Let’s Go Hunting For Guests</b></p>
<p>Proactively driving guests can be more expensive, because you are both creating the demand and fulfilling the demand. This means you will want to ensure your analytics systems are working well, you are tracking, and most importantly… testing.  All five of these strategies can work in tandem to help you multiply your success.</p>
<p><b>Hunting Strategy #1: Work Your Owned Assets</b></p>
<p>Working your existing, owned assets, is the most effective way to hunt for new guests.  You have already invested countless dollars in developing your marketing databases and these customers have already shown some interest (either now or in the past), failing to make full and exhaustive use of your owned assets is a huge mistake you can ill-afford to make.</p>
<ul>
<li>Emails</li>
<li>Direct Mail</li>
<li>Phone Lists</li>
<li>Creating the Content to Overcome Objections</li>
</ul>
<p><b>Hunting Strategy #2: Proactive Social Campaigns</b></p>
<p>You’re already engaging guests on social platforms and are also most likely running a few paid campaigns.  When you make the decision to become a hunter hotelier you are going to want to take your social marketing to the next, proactive, level.</p>
<p>The most effective hunter strategy is going to be through the use of lookalike audiences.  Facebook’s lookalike audiences allow you to upload your guest history list, with as little as 100 users, and the algorithm will then find people who most closely match your ideal guest.  Once the list is created you can use it with any of Facebook’s marketing and advertising methods.  You are already targeting your existing guests, this will allow you to target an <b>entirely new segment that looks just like your ideal customer</b>.</p>
<p><b>Hunting Strategy #3: Expanded PPC Campaigns</b></p>
<p>Your hotel’s PPC campaign is more effective the further down a customer is in the conversion funnel. Your hotel’s brand name is going to have a phenomenal conversion rate (harvesting specific intent).  Your amenities campaign, such as “hotels with an indoor waterpark,” also likely perform very well (harvesting specific intent).  However your broader campaigns typically will have a lower ROAS.</p>
<p>This is where <a href="https://admin.travelboommarketing.com/services/paid-media/">PPC for hotels</a> begins to become a hunter strategy, but can still retain a positive return.  There are four primary tactics we recommend to turn a portion of your PPC budget into something that can drive intent:</p>
<ul>
<li>Top of Funnel Campaigns</li>
<li>Getaway &amp; Staycation Campaigns</li>
<li>Refining Your Overall Targeting</li>
<li>Competitor Campaigns</li>
</ul>
<p><b>Hunting Strategy #4: Creating Partnerships</b></p>
<p>Animals don’t hunt alone, and neither should you.  Building strong partnerships can go a long way in helping drive business as well as improve the overall community.  Obviously you should have a great partnership with your local chamber of commerce and destination marketing sites, but you also want to expand your partnership reach beyond just the obvious.  These are just four ideas:</p>
<ul>
<li>Venue Partnerships</li>
<li>Business Partnerships</li>
<li>Competitor Partnerships</li>
<li>Out of Market Partnerships</li>
</ul>
<p><b>Hunting Strategy #5: Finding New Opportunities</b></p>
<p>There’s a word we use around the Fuel office to describe our fellow Fueligans, “scrappy.”  Whether in the office or out on the hunt, being able to adapt to changing opportunities can mean a world of difference in being successful.  The best part about finding a new opportunity is your competitors are not there yet.  This means you enjoy a first mover advantage and the revenue that goes along with it.</p>
<h2></h2>
<p>========================</p>
<h2><b>In The Newsaroos:     </b></h2>
<ul>
<li><b>Global Business Travel Association (GBTA) Corporate Travel study</b><br />
<a href="https://www.businesstravelnews.com/Management/GBTA-Expect-Travel-Policies-Compliance-Measures-to-Change-as-Biz-Travel-Resumes" target="_blank" rel="noopener noreferrer">https://www.businesstravelnews.com/Management/GBTA-Expect-Travel-Policies-Compliance-Measures-to-Change-as-Biz-Travel-Resumes</a></p>
<ul>
<li>85% said coronavirus has caused their companies to cancel all/most travel</li>
</ul>
<ul>
<li>93% continue to restrict all or most international travel</li>
<li>84% continue to restrict all or most domestic travel</li>
<li>47% have considered resuming travel in the &#8220;near future&#8221; but no definite plans</li>
<li>24% do not plan to resume travel in the near future</li>
</ul>
</li>
</ul>
<p>========================</p>
<p>Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a> or info@travelboommarketing.com.</p>
<p><a href="https://admin.travelboommarketing.com/downloads/">IN ADDITION TO THE PODCAST WE HAVE A BUNCH OF WHITEPAPERS AND STUDIES YOU CAN DOWNLOAD HERE</a></p>


Fuel Hotel Marketing Podcast: Episode 164 – The Hunter Hotelier: Finding New Guests In Difficult Markets

<div>
<p>In our latest consumer sentiment study, we reached a massive tipping point in North American Travel. More than half of travelers are reporting that they have taken a trip since the COVID-19 pandemic began. We discuss this data and a whole lot more exciting news in this week&#8217;s episode of the Fuel Hotel Marketing Podcast.</p>
</div>
<h2><span class="search-result-link"><a href="https://admin.travelboommarketing.com/crisis-management-resources-for-hotels-master-list/" target="_blank" rel="noopener noreferrer">Click Here For A Crisis Management Resources For Hotels Master List</a></span></h2>
<p><iframe loading="lazy" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/895587244&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=true&amp;show_comments=false&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=false" width="100%" height="166" frameborder="no" scrolling="no"></iframe></p>
<p>SHOW NOTES:<b> </b></p>
<h2>Here&#8217;s the most recent study:</h2>
<h3>https://admin.travelboommarketing.com/blog/fuel-covid-19-consumer-sentiment-study-volume-9/</h3>
<p>&nbsp;</p>
<p>========================</p>
<h2><b>In The Newsaroos:     </b></h2>
<ul>
<li><b>Royal Caribbean to Require COVID Testing Before Cruising:<br />
</b><a href="https://www.travelpulse.com/news/cruise/royal-caribbean-group-to-require-coronavirus-testing-before-sailings.html">https://www.travelpulse.com/news/cruise/royal-caribbean-group-to-require-coronavirus-testing-before-sailings.html</a></li>
</ul>
<p>========================</p>
<p>Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a> or info@travelboommarketing.com.</p>
<p><a href="https://admin.travelboommarketing.com/downloads/">IN ADDITION TO THE PODCAST WE HAVE A BUNCH OF WHITEPAPERS AND STUDIES YOU CAN DOWNLOAD HERE</a></p>


Fuel Hotel Marketing Podcast: Episode 163 – Great News! People Are Traveling

<div>
<p>Thanks to our latest <a href="https://admin.travelboommarketing.com/blog/fuel-covid-19-consumer-sentiment-study-volume-8/">consumer sentiment survey results</a> we’ve identified the topics people want to hear from hotels right now. Staying in touch with guests on the topics they care about now will keep your hotel top-of-mind, as well as improve your hotel’s chances of more bookings now and in the future.</p>
</div>
<h2><span class="search-result-link"><a href="https://admin.travelboommarketing.com/crisis-management-resources-for-hotels-master-list/" target="_blank" rel="noopener noreferrer">Click Here For A Crisis Management Resources For Hotels Master List</a></span></h2>
<p><iframe loading="lazy" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/895571782&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=true&amp;show_comments=false&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=false" width="100%" height="166" frameborder="no" scrolling="no"></iframe><br />
SHOW NOTES:<b> </b></p>
<p>With that said, the third most important topic people want to hear from hotels right now is:</p>
<p>&nbsp;</p>
<h2>3. How The Coronavirus Is Affecting The Local Area</h2>
<p>It’s no surprise people want to know what’s open in your area and how local businesses are adapting to new ordinances before they book at your hotel. You can help quell doubts by providing valuable content that ticks all the boxes.</p>
<p><b>Actionable Items For Hotels:</b></p>
<ol>
<li>Keep guests informed about local attractions, restaurants, shops, and essential businesses that are open, and local mask ordinances by creating a page on your website that’s easy to find.</li>
<li>Revisit your content calendar.</li>
</ol>
<ul>
<li style="list-style-type: none;">
<ul>
<li>Be mindful when writing about attractions, restaurants, and events.
<ul>
<li>Are restaurants open for outdoor dining only? What restaurants offer curbside pickup? Have attractions limited their capacity? Have popular events been canceled?</li>
<li>Identify the features that are going to be more appealing to travelers now.</li>
</ul>
</li>
<li>The same is true for promoting your hotel’s amenities.</li>
<li>Travelers have expressed higher interest in visiting places where social distancing is easier (small towns, nature, beaches). Consider reevaluating your content to highlight things to do near your hotel that are social-distancing friendly.</li>
</ul>
</li>
</ul>
<ol>
<li>If you have a dedicated area guide page, update business information to reflect features that may be more appealing to travelers now.</li>
</ol>
<p>&nbsp;</p>
<h2>2. Packages And Specials For Future Stays</h2>
<p>Appeal to travelers that are more likely to be interested in hearing about packages and specials now. Using the right CRM will be crucial to your success here.</p>
<p><b>Actionable Items For Hotels:</b></p>
<ol>
<li>Identify people that booked but canceled due to the pandemic. Create a personalized email that includes a compelling offer to re-book.</li>
<li>Reconnect with guests that stayed in the past year or the same time last year. Create a personalized email highlighting their past stay that includes an offer.</li>
<li>People are still more likely to travel only within 1-3 hours from home in the near future. Promote staycation offers and weekend road trip deals that offer a short, budget-friendly trip.</li>
<li>Partner with open businesses that provide a safe experience. This not only makes it more enticing to book with you but it also raises awareness of open attractions in your area.</li>
<li>Promote value-added services that will make staying at your hotel more enticing to price-sensitive travelers.</li>
<li>Relay messaging about guest safety when promoting packages and specials.</li>
</ol>
<p>&nbsp;</p>
<h2>1. What The Property Is Doing To Protect Guests</h2>
<p>Travelers have made it clear that their safety is the highest priority regarding hotel outreach. As the hotelier, it’s your job to reduce the fears a guest may have about traveling now.</p>
<p><b>Actionable Items For Hotels:</b></p>
<ol>
<li>Message your email database with information regarding guest safety.</li>
<li>Build a dedicated page on your website that details hotel safety, cleaning procedures, and updated booking policies and make the page easy to find on your website.</li>
<li>Place callouts and messaging in your booking engine and other pages of your website about new safety procedures and booking policies.</li>
<li>Update your ad copy in Google Ads and Microsoft Ads to reflect new booking and safety policies. Point guests to your hotel health and safety page through sitelinks and promote new protocols through callouts.</li>
<li>Pin guest safety and health guidelines to the top of your Facebook page.</li>
<li>Respond to guest questions in your Google My Business listing.</li>
</ol>
<ul>
<li style="list-style-type: none;">
<ul>
<li>You can also feed any relevant questions that pertain to your safety and cleaning guidelines and booking/cancellation policies into the Questions and Answers section of your listing.</li>
</ul>
</li>
</ul>
<ol>
<li>Create a safety measures checklist and create a long-form response that travelers can find on your Tripadvisor listing.</li>
<li>Use a hotel mobile app to ensure guests have as contactless an experience as possible.</li>
</ol>
<p>&nbsp;</p>
<h2>What Is The One Thing Hoteliers DON’T Want to Hear?</h2>
<p><b>ROAS</b> is an acronym for Return On Ad Spend.  It is stated as R.O.A.S.  Hoteliers don’t want to hear it stated as ROW AS.  This is just wrong and more controversial than the 2020 election.</p>
<p>&nbsp;</p>
<p>LISTENER FEEDBACK</p>
<p>========================</p>
<p><b>From John from the UK</b></p>
<p>Oh, Everything!!!! But this is not a request. It&#8217;s a thank you! I am not a hotelier, but I am a hotel and resort photographer and videographer. I just wanted to say how much your podcast has helped me to grow my business. You&#8217;ve given me unique insights into the world of the hotelier and highlighted challenges that they have that I never would&#8217;ve thought of! I&#8217;ve used these (that I learned through your podcast) to find my little niche.</p>
<p>So thank you. I&#8217;m currently on episode 154 (I started at 1 about 9 months ago), so I&#8217;m almost up to date!</p>
<p>Thanks for the podcast and downloads and all you guys do. I love listening to you all while I&#8217;m traveling across the UK for work.</p>
<p>========================</p>
<p>Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a> or info@travelboommarketing.com.</p>
<p><a href="https://admin.travelboommarketing.com/downloads/">IN ADDITION TO THE PODCAST WE HAVE A BUNCH OF WHITEPAPERS AND STUDIES YOU CAN DOWNLOAD HERE</a></p>


Fuel Hotel Marketing Podcast: Episode 162 – The 3 Unsaid Things That Are Costing Your Hotel Money

<div>In our continuing look at consumer sentiment during the coronavirus outbreak, we are beginning to see some positive signs of recovery. After recently taking a major hit from the uptick in COVID cases and the negative media coverage, consumers are beginning to travel again. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans dig into the data from volume 8 of our Sentiment Study and discuss what it means for your hotel.</div>
<h2><span class="search-result-link"><a href="https://admin.travelboommarketing.com/crisis-management-resources-for-hotels-master-list/" target="_blank" rel="noopener noreferrer">Click Here For A Crisis Management Resources For Hotels Master List</a></span></h2>
<p><iframe loading="lazy" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/879640744&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=true&amp;show_comments=false&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=false" width="100%" height="166" frameborder="no" scrolling="no"></iframe></p>
<p>SHOW NOTES:<b> </b></p>
<h2>Here&#8217;s the most recent study:</h2>
<h3><a href="https://admin.travelboommarketing.com/blog/fuel-covid-19-consumer-sentiment-study-volume-8/">https://admin.travelboommarketing.com/blog/fuel-covid-19-consumer-sentiment-study-volume-8/</a></h3>
<p>&nbsp;</p>
<p>========================</p>
<h2><b>In The Newsaroos:     </b></h2>
<ul>
<li><b>Royal Caribbean to Require COVID Testing Before Cruising:<br />
</b><a href="https://www.travelpulse.com/news/cruise/royal-caribbean-group-to-require-coronavirus-testing-before-sailings.html">https://www.travelpulse.com/news/cruise/royal-caribbean-group-to-require-coronavirus-testing-before-sailings.html</a></li>
</ul>
<p>========================</p>
<p>Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a> or info@travelboommarketing.com.</p>
<p><a href="https://admin.travelboommarketing.com/downloads/">IN ADDITION TO THE PODCAST WE HAVE A BUNCH OF WHITEPAPERS AND STUDIES YOU CAN DOWNLOAD HERE</a></p>


Hotel Marketing Podcast

Fuel Hotel Marketing Podcast: Episode 167 – 4 Must-Have Components of a Successful 2020 Cyber Campaign

Fuel Hotel Marketing Podcast: Episode 166 – The Social Dilemma And What It Means For Your Hotel

Fuel Hotel Marketing Podcast: Episode 166 – The Social Dilemma And What It Means For Your Hotel

Fuel Hotel Marketing Podcast: Episode 165 – How To Prepare For A Cookieless World

Fuel Hotel Marketing Podcast: Episode 165 – How To Prepare For A Cookieless World

Fuel Hotel Marketing Podcast: Episode 164 – The Hunter Hotelier: Finding New Guests In Difficult Markets

Fuel Hotel Marketing Podcast: Episode 164 – The Hunter Hotelier: Finding New Guests In Difficult Markets

Fuel Hotel Marketing Podcast: Episode 163 – Great News! People Are Traveling

Fuel Hotel Marketing Podcast: Episode 163 – Great News! People Are Traveling

Fuel Hotel Marketing Podcast: Episode 162 – The 3 Unsaid Things That Are Costing Your Hotel Money

Fuel Hotel Marketing Podcast: Episode 162 – The 3 Unsaid Things That Are Costing Your Hotel Money

Fuel Hotel Marketing Podcast: Episode 161 – Consumer Confidence Is Rebounding But Safety Is Still The Primary Concern

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