Analytics

For modern-day hoteliers to find success, it’s high time to bid a fond farewell to the days of running ill-informed, shot-in-the-dark ad campaigns and best-guessing at what will motivate traveler bookings. As the most prosperous properties and travel brands have discovered, in the information age, data can be a monumental difference-maker. By using powerful, data-driven digital services, hoteliers can set their hotel marketing strategies apart, drive more bookings — and boost their profits.

The year 2025 is rapidly approaching, bringing a wave of innovative hotel marketing trends to watch for that will change hospitality industry advertising. To stay ahead of the curve and capture the attention of modern travelers, your hotel marketing strategy needs to be more than just “good” — it needs to be exceptional. At TravelBoom Hotel…

If Google’s announcement to phase out third-party cookies for hotels and its recent change of heart have you confused, you’re in the right place. The original decision to sunset cookies on Chrome and enhance user privacy carried significant implications for the advertising industry, particularly for hoteliers who rely heavily on targeted campaigns to reach potential…

The hospitality industry is evolving rapidly, and data is at the heart of this transformation. To stay competitive, hoteliers must harness the power of data analytics, and investing in a data warehouse is a critical step in this journey.In today’s digitally driven world, leveraging data isn’t just about keeping up with trends—it’s about survival in…

In August 2024, the U.S. District Court for D.C. delivered a landmark ruling, finding that Google illegally monopolized the search market and violated the Sherman Antitrust Act. This decision has generated widespread discussion, particularly regarding its potential impact on the hospitality industry, where the majority of search-based traffic comes from Google.From a hotel marketing perspective,…

The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketers. Are you prepared for the impending Universal Analytics sunset? When will universal analytics…

Your business is booming (or at least we hope it is) and you’ve built an impressive new website to help elevate your success. You briefly sit back, kick your feet up and suddenly realize that consumers are constantly advancing, so shouldn’t your website be, too? The recipe to understanding consumers’ actions is a complex one, filled with…

In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.

Clarity, Microsoft’s revolutionary user behavior analytics tool, made a big splash several months ago as a way for hoteliers to can gain greater insight into how customers engage with their site. However, since it was first launched in October 2020, we have heard very little about the platform in marketing news.  This doesn’t mean you…

Display Demand Generation Targeting For Display Ads Tracking Display Ads Proper KPIs for Display Ads Google Trends: Google Search Console Site Traffic Bookings And Revenue Overall Display Campaign Success Review all of the above KPIs together to determine: 1. Did you increase the demand for the hotel? 2. Did the increase in demand increase the overall number…

Join our analytics team on a deep dive into the hotel conversion funnel and learn how you can improve and optimize the customer journey at every step along the way.

Google Ads has released their new Auto-Apply Beta that allows you to choose “optimizations” that Google can do for you automatically. On the surface this would seem like it would help streamline PPC efforts and utilize Google’s machine learning to apply changes that would improve your campaigns. In reality, many of the automatic optimizations could…