PPC

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. This is where hotel metasearch becomes so important.

In August 2024, the U.S. District Court for D.C. delivered a landmark ruling, finding that Google illegally monopolized the search market and violated the Sherman Antitrust Act. This decision has generated widespread discussion, particularly regarding its potential impact on the hospitality industry, where the majority of search-based traffic comes from Google.From a hotel marketing perspective,…

In the competitive world of hospitality marketing, hotel metasearch campaigns can be a powerful tool for driving bookings and boosting visibility. What Is Hotel Metasearch? Hotel metasearch is a search engine that aggregates and compares hotel rates from various booking sites and hotel websites. Metasearch engines like Google Hotel Ads, Trivago, and Kayak aggregate information…

Google Ads recently unveiled a host of updates to help marketers stay abreast of new features for PPC ads in 2024 and leverage AI for guest acquisition. Independent boutique hotels won’t need to allocate as many resources to marketing, thanks to new time-saving features for creating, measuring, testing, and deploying ads. Combining trends in search…

Curious about the new Google Hotel Ads program? Fuel is one of the few integration partners – check out our rundown on the basics of this exciting new program for hotels.

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. This is where hotel metasearch becomes so important.

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Leveraging the proper mix of digital marketing channels is paramount in generating a long-term, sustainable revenue stream.

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. 1. Anyone Can Do It Digital marketing isn’t rocket science, however the…

Are you new to PPC Ad Testing? We’ve got you covered. Check out our PPC ad testing guide for everything you need to know on what you can test, KPIs, & more.

Are you tired of shelling out exorbitant amounts of money to third-party booking sites like Expedia and Booking.com? If so, it’s time to switch to Metasearch and increase your direct bookings. In this informative video, TravelBoom’s Pete DiMaio explains what Metasearch is, how it can be integrated into your business, and the impressive results you can expect.

Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Increasing brand awareness and generating demand will be key in ensuring your hotel is successful moving forward. Prior to promoting your hotel before it opens, you’ll want to develop the essential elements of your brand, including your logo, color scheme and brand…

Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics that…