A well-maintained hotel blog can be a powerful tool for enhancing your hotel’s online presence, attracting targeted traffic, and improving your search engine rankings over time. But, what should a hotel blog about? Writing Content for Hotel Websites Hotel blogs serve to provide the knowledge the user is seeking, which means writing content for hotel…
Ready to stop being a hidden gem and become a sought-after destination?This article dives into the hotel SEO trends and actionable tips that will help boost your organic rankings in 2024.Align your 2024 digital marketing strategy with these powerful trends and SEO tips for hotels.Here’s a summary of what you’ll learn: Optimize your hotel website…
If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. 1. Anyone Can Do It Digital marketing isn’t rocket science, however the…
Are you new to link building or looking to improve your link profile? Attract and solicit new links for your hotel website using these 10 proven methods.
You may have heard that Google is developing a new, AI-powered search experience. The new search experience, which Google has dubbed the Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality into the Google search results.But will this be the doom of Google search and SEO for hotels as we know it?After receiving access…
Writing great image alt text doesn’t have to be complicated. Learn what image alt text is and follow these quick and easy steps to make your alt text great for searchers and search engines.
Keyword research for hotels is an integral piece of your hotel’s performance online. Get expert tips that will help you find the best keywords for your site.
Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Increasing brand awareness and generating demand will be key in ensuring your hotel is successful moving forward. Prior to promoting your hotel before it opens, you’ll want to develop the essential elements of your brand, including your logo, color scheme and brand…
Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics that…
It’s a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. They’ve already made great strides with their airline system and they have their sights squarely aligned with the hotel/travel space. Lets dive into what Google has done this year alone in setting the stage to become the Hotel Demogorgon (cue the spooky Stranger Things music).
Local SEO for hotels is a crucial component of online success and determines whether someone searching for hotels in your area sees your property on the search engine results page (SERP). This stage in the hotel booking process is incredibly important for hotels, as prospective customers are typically looking for the best option that matches…
Congratulations! If you’re reading this, business must be booming. Pat yourself on the back, pour yourself a drink and get back to work.No, that’s not a typo.While celebration may be in order, that flashing ‘No Vacancy’ sign is no excuse to freeze your marketing efforts.If you want to maximize your success, here are 8 marketing…
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