SEO

In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.

Have you recently asked yourself “Do I need to revamp my hotel website?” With so many components to website design and development, the thought of starting over can be exhausting. We’ve broken down the who, what, when, why and how of hotel website redesign.Jump to section: Who What When Why How Who YOUR BRAND, duh.

In this week’s Hotel Marketing Podcast, we talk about the hottest new digital trends for the hotel industry and mention a few of our favorite vendors.

It’s time for a reality check…. How good is your website content, really? Use this handy guide to audit and perfect all of your website content – written content, video content, images, and more!

Auditing your website is part of a normal, healthy routine. You take in your car for check-ups and tune-ups, you go to the doctor’s office for physicals and exams, so why wouldn’t you take care of your website in the same way?

Don’t worry, it’s not the death of SEO and it’s not another portmanteau with some random word strung together with ‘geddon’, like mobilegeddon. In fact, hotel SEO is very far from being dead and there’s new information from Google that should have good marketers very excited. Google is preparing to make a major change to…

With everything that’s happening around the world and within the hotel industry specifically, it’s important to adapt your marketing and advertising strategies NOW.  Keeping your property information up-to-date is the best way to keep your guests and potential customers in the loop. Your Google My Business, Moz and Yext accounts should be part of your…

137In this episode, the Fueligans chat with Industry Guru, Tim Peter, about his advice for hotels and travel industry businesses who are feeling the shock and pain of the past few weeks. Fuel is here for you as we all try to navigate these stormy waters and adjust to the “new normal”. Click Here For…

Sorry about the audio quality on this one. We hope that the content is valuable, though.In this episode, we talk to industry guru, Loren Gray about his experiences during the fallout from 9/11 and the lessons he learned from running 5 properties during that crisis.You can also download How Hotels Can Navigate Troubled Times  …

All the way back in episode 47, we asked the question ”Is Google Becoming An OTA?”. Also, in episode 99, we discussed the fact that “Google Is Building A Hotel Marketing Demogorgon”. The scary thing is that this push by Google to get deeper into the value chain of hospitality doesn’t look like it’s slowing…

CLICK THE PLAY BUTTON TO START LISTENING. This is the second episode in our hotel marketing 101 series. In this show, we dig into Search Engine Optimization (SEO) and give practical advice about how hotels can drive more direct revenue from organic search. Stat Of The Week: As a percentage of traffic, we see anywhere…