Travel Trends

Each year, Fuel publishes a comprehensive leisure travel study that takes a look into why people travel and how they make their purchase decisions. The data revealed by the study offers incredible value to the hospitality industry as it provides a clear picture of what people are looking for when they are performing their travel…

How should hotels be spending their marketing dollars? We Break down our top 10 lists of hotel marketing investments in this week’s Fuel Hotel Marketing Podcast.Digital marketing has made marketing so much more effective, but at the same time, it’s made it more complex. There are no right or wrong answers, but we try our…

Has the world not realized yet? Mobile is a big deal and you need to be doing everything you can to cater to the consumer’s desire to book on mobile. In this episode, we look at a recent white paper from Criteo and also dig into some of our own data to show just how…

There are a lot of buzz-worthy two-letter acronyms thrown around these days. None more so than Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI), But, what do these things mean to you as a hotelier and how can they impact your hotel marketing? Tune in to this episode of the Fuel Hotel Marketing…

There is a lot of buzz in the hotel industry about both blockchain and voice search. While both are undoubtedly going to have a major impact on society, the Fueligans have a lively discussion about both of these ‘megatrends’ and analyze the likely impact that they will have on the average hotelier in the next…

Google has defined 4 stages of travel, which encompasses everything from the initial spark in which someone decided they might want to take a trip all the way through the process of a guest sharing their vacation photos and experiences online with friends and family. “I want to get away moments” – dreaming moments “Time…

Why do hotels need a website? Essentially, your website’s job is to close the uncertainty gap, which results in the casual shopper becoming  a customer. In order to close the uncertainty gap, your website must anticipate and answer questions that the shopper is likely to have during the research and purchase process. So, why do…

Fueligans tend to be nerdy about data and we’re always looking to find new insights that can help shape the marketing strategy for our hotel clients. In this episode of the Fuel Hotel Marketing Podcast, we take a look at 5 recent facts that we’ve stumbled upon and that are influencing our decision making. We…

Travel trend alert – Google’s foray into the world of online travel bookings begs the question, will Google eventually become an OTA? Find out here.

Travel trend alert – Travel startups like Airbnb have mastered the personal touch. How can hotels compete? See easy personalization ideas & trends here.

Travel trend alert – Loyalty programs are the up and coming battle ground for hotels. Read about the latest trends for hotel and resort loyalty programs.