Website

Your business is booming (or at least we hope it is) and you’ve built an impressive new website to help elevate your success. You briefly sit back, kick your feet up and suddenly realize that consumers are constantly advancing, so shouldn’t your website be, too? The recipe to understanding consumers’ actions is a complex one, filled with…

The perception of your hotel can influence the decision of potential visitors and impact future business. Managing your brand reputation in the digital space takes careful monitoring of reviews across the web, including OTAs and forums, social media posts and more. Investing in the time to respond to and engage with your customers isn’t a…

Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Increasing brand awareness and generating demand will be key in ensuring your hotel is successful moving forward. Prior to promoting your hotel before it opens, you’ll want to develop the essential elements of your brand, including your logo, color scheme and brand…

The best OTA strategy for hotels doesn’t include OTAs. Well, sort of.In many cases, leveraging OTAs to be a complimentary piece of your hotel’s overall goals is necessary.However, if you’re looking to build more direct bookings and revenue, and avoid paying costly commission fees to Kayak, Trivago, Expedia, and countless other OTAs, you’re in the…

Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems.  In order for your marketing to work at it’s potential all systems must be functioning, and when you built them… they did.  Unfortunately over time things break, stop working, change or are simply just forgotten.  One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great.  When you do this, you’ll more than likely find that what you thought was a fine-tuned marketing machine is in dire need of some maintenance.

In a time when travel is bouncing back heavily post-pandemic, it is imperative that hotel marketers compete at a championship level. New trends continue to swirl through the towns of hospitality and tourism like a tornado and hotelier storm chasers are left trying to keep up. But, before diving into the deep end of the…

Just like your other physical assets, your property photos become outdated and need to be replaced. And, unlike that alarm clock, great photography can lead directly to a great RevPAR. Learn why hotel photography is so important and how it can make or break a website experience.

One benefit to being an independent hotel is the freedom to choose – in this case, the freedom to choose a content management system for your hotel website. With more than a handful of content management systems to pick from, making the right choice can be intimidating. We’ve highlighted what to consider when choosing a…

With nearly 60K WordPress plugins available for hotel websites, making a selection can be daunting. From tracking to optimization to lead generation and more, WordPress plugins offer simplified solutions as an extension of your website. We’ve curated a list of the top 10 WordPress plugins for your hotel website.Jump to Plugin: Yoast SEO MonsterInsights WP…

Congratulations! If you’re reading this, business must be booming. Pat yourself on the back, pour yourself a drink and get back to work.No, that’s not a typo.While celebration may be in order, that flashing ‘No Vacancy’ sign is no excuse to freeze your marketing efforts.If you want to maximize your success, here are 8 marketing…

In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.

Clarity, Microsoft’s revolutionary user behavior analytics tool, made a big splash several months ago as a way for hoteliers to can gain greater insight into how customers engage with their site. However, since it was first launched in October 2020, we have heard very little about the platform in marketing news.  This doesn’t mean you…