Are you ignoring a major segment of your audience, and a vast majority of the true decision-makers, who hold your future in their hands? If you’re a resort destination, family-friendly, or offer kid-friendly amenities you may very well be giving the cold shoulder to your most important consumer. While parents may choose when to vacation, the…
It’s time for a reality check…. How good is your website content, really? Use this handy guide to audit and perfect all of your website content – written content, video content, images, and more!
The leisure travel market has seen wholesale shifts in behavior, technology, expectations, the economy, and more. As a result, hoteliers need to reinvent their marketing strategies to find and attract guests to fill rooms. In the past hotel marketers have had a relatively easy job due to the huge demand for travel resulting in strategies…
Rising virus cases and concern of others not taking the virus seriously have likely weighed heavily on would-be travelers. So it’s no surprise in our latest consumer sentiment survey that the biggest reason people are cautious about staying at a hotel right now is: fear of guest interaction. This has been the top choice since…
Before you send that exclusive offer for the umpteenth time to your entire email database, you’re going to want to read this.Thanks to our latest consumer sentiment survey results we’ve identified the top things people want to hear from hotels right now. Staying in touch with guests on the topics they care about now will…
Finding content out of date, or not ready to be posted, is one of the most common issues we come across in terms of hoteliers being ready for what is to come. This is not unexpected, many hotel operators are busy dealing with guests, property issues, and a myriad of other urgent issues.Unfortunately, this means…
Should your hotel website have a section dedicated to area information, or is it even worth competing with other sites who may already have that content? In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss their best practices for having destination content on your hotel website and how it can help drive…
How should hotels be spending their marketing dollars? We Break down our top 10 lists of hotel marketing investments in this week’s Fuel Hotel Marketing Podcast.Digital marketing has made marketing so much more effective, but at the same time, it’s made it more complex. There are no right or wrong answers, but we try our…
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