Mobile is all the rage and it has been for many years. In fact, your friends at the Fuel hotel Marketing Podcast believe that the hype should have gone away by now. Mobile is no longer a trend, it’s the foundation of your marketing initiatives. In this episode, we discuss this great article from Hotel News Now that give some great advice about how hotels should approach mobile.
Before we get started, let’s establish something: 
<a href="https://admin.travelboommarketing.com/blog/what-the-mobile-tipping-point-means-for-hotels/" target="_blank" rel="noopener noreferrer">“Mobile Tipping Point” in 2014</a> &#8211; More searches now take place on mobile devices versus non-mobile devices.
Here’s the original article from Hotel News Now 
<a href="http://hotelnewsnow.com/Articles/113622/5-things-hoteliers-must-know-about-mobile-behaviors" target="_blank" rel="noopener noreferrer">http://hotelnewsnow.com/Articles/113622/5-things-hoteliers-must-know-about-mobile-behaviors</a>
CLICK THE PLAY BUTTON BELOW TO START LISTENING.
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<a href="https://itunes.apple.com/us/podcast/fuel-hotel-marketing-podcast/id1101978909" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/itunes.png" alt="Subscribe to the Fuel Hotel Marketing Podcast on iTunes" width="165" /></a> <a href="https://soundcloud.com/fuel-hotel-marketing" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/soundcloud_button.png" alt="Listen to the Fuel Hotel Marketing Podcast on Soundcloud" width="190" /></a> <a href="http://app.stitcher.com/browse/feed/87986/episodes" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Subscribe-on-Stitcher-Icon-11.png" alt="Listen to the Fuel Hotel Marketing Podcast on Stitcher" width="155" /></a><a href="https://play.google.com/music/m/Is5pw37jjjn4tk327nqan4uh5ci?t=Fuel_Hotel_Marketing_Podcast" target="_blank" rel="noopener noreferrer"><img decoding="async" class="alignnone size-full wp-image-5087" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo.png" alt="Google-play-logo" width="175" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo.png 2194w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-300x105.png 300w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-768x268.png 768w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-1024x358.png 1024w" sizes="(max-width: 2194px) 100vw, 2194px" /></a>
If you like what you hear, please leave a comment below, share it with your friends, and also leave a review.
========================
Show Notes: 
1. Mobile Is Not Emerging, It Is Omnipresent
There are now more connected devices in the world than people → There are currently 4 devices per person.
<ul>
<li>That number is expected to grow by 7 by 2027</li>
</ul>
Facebook reaches more than 1 Billion people per day
<ul>
<li>20% of people’s time is spent on mobile devices</li>
<li>71% of internet activity originates on mobile devices</li>
</ul>
Hotels simply cannot ignore mobile! → If you do not have a mobile first approach you are BEHIND the curve.
<ul>
<li>Website: Is your <a href="https://admin.travelboommarketing.com/services/web-design-development/">hotel website mobile friendly</a>? Was your website designed with mobile users top of mind? Is it optimized for speed on both desktop and mobile?</li>
<li>SEO: Is your content mobile friendly? Was your content designed with mobile users top of mind?</li>
<li>PPC: Are you running ads on both desktop and mobile? Were your landing pages designed with mobile users top of mind?</li>
<li>Email: Are your emails responsive? Are they designed with mobile users top of mind?</li>
</ul>
2. There Is A Sea Of Data Available To Be Used
Everything can be tracked → Information can be segmented several ways
Compare behaviors by device type throughout the customer journey
Combine proprietary data with available online data from analytics (Google Analytics, Facebook Analytics, etc.) to build out guest profiles &#8211; “personas”
<ul>
<li>Know your analytics!</li>
<li>Know what % of your traffic is coming in through mobile</li>
<li>Know what % of your sales are coming in through mobile</li>
<li>Know what % of your revenue is coming in through mobile</li>
<li>Know the mobile breakdown &amp; performance by channel</li>
</ul>
Biggest challenges = lack of a single platform to unify add data simply
<ul>
<li>Fuel Gauge Dashboard</li>
</ul>
3. There’s A Line Between Being “Helpful” and “Creepy”
Collecting data can be very helpful &amp; create a more personalized guest experience → Can also feel invasive
Establish trust, communicate privacy, &amp; provide a clear value proposition
Use available information for good, not evil
<ul>
<li>Remarketing (Cross Platform)</li>
<li>Personalization (Different CTAs on desktop vs mobile; mobile messaging)</li>
<li>Beacon Technology (Location based alerts &amp; notifications)</li>
</ul>
4. hink of Your End Goal When Developing Apps
A lot of hotels have mobile apps &#8211; Not all of them are great.
<ul>
<li>Marriott revamping mobile app post-acquisition</li>
</ul>
Questions to consider:
<ul>
<li>What are hotel brands using their apps for?</li>
<li>Is it driving bookings?</li>
<li>Does it allow for a better guest experience?</li>
<li>Who is the intended audience?</li>
</ul>
Your mobile app should have clear goals in mind prior to design.
Guest Express Mobile App is one of the not-terrible app solutions for hotels.
5. Mobile Can Bring Staff Closer To Guests
Messaging functionality to communicate with guests can vastly improve guest experience.
<ul>
<li>People hate talking to / having to deal with other people</li>
<li>Messaging capabilities take the hassle out of guest communications</li>
</ul>
If you do have an on-property or customer service based messaging system, make sure you have the necessary resources to handle requests.
========================
In The News
Airbnb Acquires Luxury Retreats (Meisha) 
<a href="https://www.luxurydaily.com/airbnb-to-disrupt-luxury-travel-further-with-acquisition/" target="_blank" rel="noopener noreferrer">https://www.luxurydaily.com/airbnb-to-disrupt-luxury-travel-further-with-acquisition/</a>
What Marriott Learned From Starwood About Loyalty &amp; Digital Expertise (Extra) 
<a href="https://skift.com/2017/02/13/what-marriott-learned-from-starwoods-loyalty-and-digital-expertise/" target="_blank" rel="noopener noreferrer">https://skift.com/2017/02/13/what-marriott-learned-from-starwoods-loyalty-and-digital-expertise/</a>
HomeAway.com begins showing Expedia Inventory (Pete)
<ul>
<li>Expedia Acquired HomeAway in November 2015</li>
<li>Expedia began integrating HomeAway inventory on the Expedia results in October 2016</li>
<li>HomeAway is NOW showing over 800,000 Expedia based listings</li>
</ul>
Related article: <a href="http://www.forbes.com/sites/corinnejurney/2017/02/09/expedia-misses-earnings-expectations-but-recent-acquisitions-are-starting-to-pay-off/" target="_blank" rel="noopener noreferrer">http://www.forbes.com/sites/corinnejurney/2017/02/09/expedia-misses-earnings-expectations-but-recent-acquisitions-are-starting-to-pay-off/</a>
========================
Download the Fuel &amp; Flip.to Website Behavior Study at <a href="https://admin.travelboommarketing.com/websitestudy/" target="_blank" rel="noopener noreferrer">www.fueltravel.com/websitestudy/</a>
========================
Follow Us on Twitter:
@_travelboom 
@stuartbutler 
@marketingmeisha 
@pdimaio
<div>
<hr />
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<div></div>
Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a>. Download our leisure travel study at <a href="https://admin.travelboommarketing.com/study/" target="_blank" rel="noopener noreferrer">www.fueltravel.com/study/</a>.

Fuel Hotel Marketing Podcast: Episode 43 – 5 Things Hoteliers Must Know About Mobile Behaviors

Content has long been the key to website success. We’re even being told now to create 10X content, but what do you do when you’re struggling to even write your first sentence?
In this episode of the Fuel Hotel Marketing Podcast, we solicit the help from one of the industry&#8217;s best content creators, Cassidy Moore. Cassidy heads up the content team from the best resource on the web for information on <a href="http://www.myrtlebeach.com/hotels/" target="_blank" rel="noopener noreferrer">Myrtle Beach hotels</a>, MyrtleBeach.com.
&nbsp;
CLICK THE PLAY BUTTON BELOW TO START LISTENING.
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<a href="https://itunes.apple.com/us/podcast/fuel-hotel-marketing-podcast/id1101978909" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/itunes.png" alt="Subscribe to the Fuel Hotel Marketing Podcast on iTunes" width="165" /></a> <a href="https://soundcloud.com/fuel-hotel-marketing" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/soundcloud_button.png" alt="Listen to the Fuel Hotel Marketing Podcast on Soundcloud" width="190" /></a> <a href="http://app.stitcher.com/browse/feed/87986/episodes" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Subscribe-on-Stitcher-Icon-11.png" alt="Listen to the Fuel Hotel Marketing Podcast on Stitcher" width="155" /></a><a href="https://play.google.com/music/m/Is5pw37jjjn4tk327nqan4uh5ci?t=Fuel_Hotel_Marketing_Podcast" target="_blank" rel="noopener noreferrer"><img decoding="async" class="alignnone size-full wp-image-5087" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo.png" alt="Google-play-logo" width="175" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo.png 2194w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-300x105.png 300w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-768x268.png 768w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-1024x358.png 1024w" sizes="(max-width: 2194px) 100vw, 2194px" /></a>
If you like what you hear, please leave a comment below, share it with your friends, and also leave a review.
========================
Show Notes:
Do your research
&nbsp;
<ul>
<li>Make notes, even just in bullet point form, to get you started</li>
</ul>
<ul>
<li>Have all your research done before you start writing</li>
</ul>
<ul>
<li>“Borrow” the good bits from other articles and make them better and make them your own.</li>
</ul>
<ul>
<li>Get inspiration from non-related content. Think about the stuff you enjoy reading and why you enjoy it.</li>
</ul>
&nbsp;
Create a writing environment that works for you
<ul>
<li>Michael Lewis author of Money Ball and The Blind Side likes Meghan Trainor</li>
</ul>
<ul>
<li>Learn whether you like silence or chaos and write where you’re most comfortable</li>
</ul>
<ul>
<li>Schedule the time to write, don’t just think “I’ll get to it later”</li>
</ul>
&nbsp;
Think It Through
<ul>
<li>Before you start writing, try your topic out on someone else</li>
</ul>
<ul>
<li>Talking through the topic can help organize it in your head</li>
</ul>
<ul>
<li>When you’re writing, read your stuff out loud &#8212; this is the best way to find clunky or confusing sentences. (If you’re too lazy to ready it out loud, let your computer read it for you)</li>
</ul>
<ul>
<li>Try to determine the big takeaway before you start</li>
</ul>
<ul>
<li>Think about the story you want to tell. It should have a beginning, middle and end.</li>
</ul>
<ul>
<li>Don’t make assumptions that the audience has the same knowledge you do</li>
</ul>
&nbsp;
Just start writing
<ul>
<li>The first few lines of any content are the hardest to write.</li>
</ul>
<ul>
<li>If you can’t think of where your piece should start, then write the ending or the middle first. You can piece it together or rearrange later</li>
</ul>
<ul>
<li>Don’t edit as you go. Write it out in it’s entirety, then revise it.</li>
</ul>
<ul>
<li>Know that the first draft may be terrible. That’s ok. It’s a starting point from which to build.</li>
</ul>
&nbsp;
Find an editor
<ul>
<li>Everyone needs an editor. Seriously, everyone. </li>
</ul>
<ul>
<li>Solicit feedback &#8211; that’s how you’ll improve.</li>
</ul>
&nbsp;
You aren’t alone
<ul>
<li>EVERYBODY has an inner critic</li>
</ul>
<ul>
<li>EVERYBODY gets writers block sometimes</li>
</ul>
<ul>
<li>EVERYBODY over thinks it</li>
</ul>
<ul>
<li>EVERYBODY sucks to start with (Like any skill, you need to practice)</li>
</ul>
<ul>
<li>NOTHING is ever perfect or complete (but it’s the Internet. You can change it later)</li>
</ul>
&nbsp;
========================
In The News
Marriott revamps mobile app (Meisha) 
<a href="https://www.tnooz.com/article/marriott-mobile-app/" target="_blank" rel="noopener noreferrer">https://www.tnooz.com/article/marriott-mobile-app/</a>
Fuel and Flip.to Release Groundbreaking Website Behavior Study 
<a href="https://admin.travelboommarketing.com/websitestudy/" target="_blank" rel="noopener noreferrer">https://admin.travelboommarketing.com/websitestudy/</a>
========================
Download the Fuel &amp; Flip.to Website Behavior Study at <a href="https://admin.travelboommarketing.com/websitestudy/" target="_blank" rel="noopener noreferrer">www.fueltravel.com/websitestudy/</a>
========================
Follow Us on Twitter:
@_travelboom 
@stuartbutler 
@marketingmeisha 
@pdimaio
<div>
<hr />
</div>
<div></div>
Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a>. Download our leisure travel study at <a href="https://admin.travelboommarketing.com/study/" target="_blank" rel="noopener noreferrer">www.fueltravel.com/study/</a>.

Fuel Hotel Marketing Podcast: Episode 42 – How to Overcome Writer’s Block and Create Great Content (guest starring Cassidy Moore)

What happens when the two podcast giants of the hotel industry come together? This is what happens. Check it out.
Glenn Haussman, the host of the No Vacancy podcast, may well be the Kevin Bacon of the hotel industry. He’s connected to pretty much everyone is some form or fashion and regularly gets A-listers to open up on his weekly podcast. The Fuel Hotel Marketing Podcast is excited to sit down and chat with Glenn about his thoughts and insights into the death of the tradition loyalty program. In this episode, he offers some keen advice for hotels who want to keep up with the ever-changing demands of an ever-changing consumer. You don’t want to miss this episode.
CLICK THE PLAY BUTTON BELOW TO START LISTENING.
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<a href="https://itunes.apple.com/us/podcast/fuel-hotel-marketing-podcast/id1101978909" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/itunes.png" alt="Subscribe to the Fuel Hotel Marketing Podcast on iTunes" width="165" /></a> <a href="https://soundcloud.com/fuel-hotel-marketing" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/soundcloud_button.png" alt="Listen to the Fuel Hotel Marketing Podcast on Soundcloud" width="190" /></a> <a href="http://app.stitcher.com/browse/feed/87986/episodes" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Subscribe-on-Stitcher-Icon-11.png" alt="Listen to the Fuel Hotel Marketing Podcast on Stitcher" width="155" /></a><a href="https://play.google.com/music/m/Is5pw37jjjn4tk327nqan4uh5ci?t=Fuel_Hotel_Marketing_Podcast" target="_blank" rel="noopener noreferrer"><img decoding="async" class="alignnone size-full wp-image-5087" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo.png" alt="Google-play-logo" width="175" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo.png 2194w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-300x105.png 300w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-768x268.png 768w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-1024x358.png 1024w" sizes="(max-width: 2194px) 100vw, 2194px" /></a>
If you like what you hear, please leave a comment below, share it with your friends, and also leave a review.
========================
Show Notes:
Hausman’s in da House! Woot Woot!!!
Some fo the topics we discuss:
<ol>
<li>Are loyalty programs dead?</li>
<li>How have consumers changed and what are their expectations?</li>
<li>What’s all the fuss about millennials? Is it really an age thing or a societal shift?</li>
<li>How are properties adapting?</li>
<li>What do you think about Hilton’s new loyalty program (pooling points, redeemable on Amazon etc)</li>
<li>Who’s getting it right in the industry?</li>
<li>Who’s getting it wrong?</li>
<li>Should one of independent hotels offer loyalty programs?</li>
<li>How does loyalty tie in with online reputation?</li>
<li>Shameless plug</li>
</ol>
========================
In The News
Hilton making changes to loyalty program 
<a href="http://www.travelweekly.com/Travel-News/Hotel-News/Hilton-making-changes-to-loyalty-program" target="_blank" rel="noopener noreferrer">http://www.travelweekly.com/Travel-News/Hotel-News/Hilton-making-changes-to-loyalty-program</a>
Pintrest Rolls Out Search Ads. 
<a href="http://marketingland.com/pinterest-search-ads-keyword-shopping-campaigns-205219" target="_blank" rel="noopener noreferrer">http://marketingland.com/pinterest-search-ads-keyword-shopping-campaigns-205219</a>
========================
Download the Fuel Leisure Travel Study at www.fueltravel.com/study
========================
Follow Us on Twitter:
@_travelboom 
@stuartbutler 
@marketingmeisha 
@pdimaio
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Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a>. Download our leisure travel study at <a href="https://admin.travelboommarketing.com/study/" target="_blank" rel="noopener noreferrer">www.fueltravel.com/study/</a>.

Fuel Hotel Marketing Podcast: Episode 41 – Did Millennials Kill Loyalty Programs? (guest starring Glenn Haussman)

The world of hotel marketing is vast and complex.  Platforms such as Facebook can drive tons of traffic, but not always revenue.  Other systems, such as Google’s AdWords is typically focused on driving revenue.  The trouble marketers can get into is when they think about all channels with a similar mindset.  This can spell disaster.
In this edition of the Fuel Hotel Marketing Podcast we’ll be reviewing a few of the most effective channels for hotels.  What you can take away from this is… You can’t apply the same thought process to all marketing channels,  regardless of how similar they appear to be.
Original article at <a href="https://admin.travelboommarketing.com/blog/finding-the-right-mindset-for-your-hotel-advertising/">https://admin.travelboommarketing.com/blog/finding-the-right-mindset-for-your-hotel-advertising/</a>
CLICK THE PLAY BUTTON BELOW TO START LISTENING.
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<a href="https://itunes.apple.com/us/podcast/fuel-hotel-marketing-podcast/id1101978909" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/itunes.png" alt="Subscribe to the Fuel Hotel Marketing Podcast on iTunes" width="165" /></a> <a href="https://soundcloud.com/fuel-hotel-marketing" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/soundcloud_button.png" alt="Listen to the Fuel Hotel Marketing Podcast on Soundcloud" width="190" /></a> <a href="http://app.stitcher.com/browse/feed/87986/episodes" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Subscribe-on-Stitcher-Icon-11.png" alt="Listen to the Fuel Hotel Marketing Podcast on Stitcher" width="155" /></a><a href="https://play.google.com/music/m/Is5pw37jjjn4tk327nqan4uh5ci?t=Fuel_Hotel_Marketing_Podcast" target="_blank" rel="noopener noreferrer"><img decoding="async" class="alignnone size-full wp-image-5087" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo.png" alt="Google-play-logo" width="175" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo.png 2194w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-300x105.png 300w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-768x268.png 768w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-1024x358.png 1024w" sizes="(max-width: 2194px) 100vw, 2194px" /></a>
If you like what you hear, please leave a comment below, share it with your friends, and also leave a review.
========================
Show Notes:
To help visualize all the channels and mindsets needed, we have created this simple graphic showing where each one ranks in term of a revenue v/s branding and a active v/s passive mindset.
Pay Per Click
The PPC mindset is what most marketer fall back on when building campaigns.  Regardless of the type of campaign (brand, rev gen, signup) the process is basically the same.  You’re going to assign some type of dollar value to a conversion and then look at the performance based on Return On Ad Spend (ROAS).  The mindset is simple, drive revenue and lots of it.
Google GHA
Google’s Hotel Ads (GHA) is an entirely different animal from the traditional Google AdWords type account.  For those who are not familiar GHA used to be called HPA, but apparently Google saw fit to confuse everyone by changing acronyms. If you are not familiar with GHA, HPA or the next name they are going to come up with check out one of our previous articles, “<a href="https://admin.travelboommarketing.com/blog/google-hotel-price-ads-everything-you-need-to-know/">Google Hotel Ads, What You Need To Know.”</a> Basically, GHA is the area on the search results page and maps where google will show the nightly rate for a hotel.
Once you understand how GHA works, you will immediately see that the mindset shifts from a hand’s on approach (ala PPC) to a more automated process.  The hard work on a GHA campaign in in the initial setup of the data feed from your booking system to Google and initial campaign optimization.  GHA relies heavily on machine learning to decipher customer intent and serving the hotel’s rate.
TripAdvisor
The mindset of a TripAdvisor campaign is simple, in fact it can be summarized in just two words… RATE PARITY!  Now rate parity is less “marketing” and more “management” but as the person responsible for finding success in this channel, you will be the one who needs to monitor and identify any rate issues before they become problems.
Trip Advisor offers two primary advertising channels (there are others such as banners and business listings) which are Trip Connect and Instant Book.  Both platforms do basically the same thing in terms of showing your hotel’s best rate to customers based on the date they are searching.  The key differences are:
&nbsp;
<ul>
<li>Instant Book is an integration between your booking engine and TripAdvisor that allows your property to be booked directly on TripAdvisor for either a 12% or 15% commission.</li>
</ul>
<ul>
<li>Trip Connect is a pay per click based platform that allows a hotel to bid against OTAs to have a book direct rate shown to customers.</li>
</ul>
Facebook
Facebook requires an entirely different mindset from traditional paid media outlets.  A focus on customer experience, openness, and community is what hotels need in order to get a great rate of return on Facebook.  This is not a platform where you are going to necessarily see a great ROAS out of the gate, it take a long time to build up your brand and followers before you’ll begin to see a direct return.
From an advertising perspective Facebook offers a vast array of options for driving potential guests to your hotel.  These are broken into three categories based on a specific goal:
<ul>
<li>Awareness Ads: brand awareness, local awareness, reach</li>
<li>Consideration Ads: traffic, engagement, app installs, video views, lead generation</li>
<li>Conversion Ads: conversions, product catalog sales, store visits</li>
</ul>
In all of the above, your goal as a hotel is to showcase the property in the best light possible.  With striking photos, customer feedback, and prompt engagement.  Yes, you can drive revenue from Facebook, but first and foremost your goal should be to connect and engage your guests.
While Facebook does not always drive a great dollar value return, it can be very effective for a lead generation and to re-engage and nurture former guests. A few specific tactics that we recommend include running contests or showcasing a great offer, using high-quality images and videos, encouraging engagement and action through specific CTAs, and being highly targeted with audiences.
========================
In The News
30 Million Voice Assistant Devices by End of 2017 
<a href="http://marketingland.com/voice-assistants-204313" target="_blank" rel="noopener noreferrer">http://marketingland.com/voice-assistants-204313</a>
BingAds Rolls Out Scheduling For Ad Extensions 
<a href="http://searchengineland.com/bing-ads-schedule-ad-extensions-267723" target="_blank" rel="noopener noreferrer">http://searchengineland.com/bing-ads-schedule-ad-extensions-267723</a>
Uber Most Expensed Supplier in Q4 
<a href="http://www.businesstravelnews.com/Transportation/Ground/Uber-Was-the-Single-Most-Expensed-Supplier-in-the-Fourth-Quarter" target="_blank" rel="noopener noreferrer">http://www.businesstravelnews.com/Transportation/Ground/Uber-Was-the-Single-Most-Expensed-Supplier-in-the-Fourth-Quarter</a>
Skift’s 2017 Megatrend 
<a href="https://skift.com/2017/01/12/the-megatrends-defining-travel-in-2017/" target="_blank" rel="noopener noreferrer">https://skift.com/2017/01/12/the-megatrends-defining-travel-in-2017/</a>
========================
Download the Fuel Leisure Travel Study at www.fueltravel.com/study
========================
Follow Us on Twitter:
@_travelboom 
@stuartbutler 
@marketingmeisha 
@pdimaio 
@@pforiska
<div>
<hr />
</div>
<div></div>
Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a>. Download our leisure travel study at <a href="https://admin.travelboommarketing.com/study/" target="_blank" rel="noopener noreferrer">www.fueltravel.com/study/</a>.

Fuel Hotel Marketing Podcast: Episode 40 – Different Advertising Channels Require Different Strategies

In the second part of a two part episode, Fuel discusses the reasons why 2017 is the year of the hotel guest.
Before you listen to this episode, be sure to listen to part 1: 
<a href="https://admin.travelboommarketing.com/blog/fuel-hotel-marketing-podcast-episode-38-year-hotel-guest-part-1/" target="_blank" rel="noopener noreferrer">https://admin.travelboommarketing.com/blog/fuel-hotel-marketing-podcast-episode-38-year-hotel-guest-part-1/</a>
&nbsp;
CLICK THE PLAY BUTTON BELOW TO START LISTENING.
<iframe loading="lazy" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/304004799&amp;color=ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false" width="100%" height="166" frameborder="no" scrolling="no"></iframe>
<a href="https://itunes.apple.com/us/podcast/fuel-hotel-marketing-podcast/id1101978909" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/itunes.png" alt="Subscribe to the Fuel Hotel Marketing Podcast on iTunes" width="165" /></a> <a href="https://soundcloud.com/fuel-hotel-marketing" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/soundcloud_button.png" alt="Listen to the Fuel Hotel Marketing Podcast on Soundcloud" width="190" /></a> <a href="http://app.stitcher.com/browse/feed/87986/episodes" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Subscribe-on-Stitcher-Icon-11.png" alt="Listen to the Fuel Hotel Marketing Podcast on Stitcher" width="155" /></a><a href="https://play.google.com/music/m/Is5pw37jjjn4tk327nqan4uh5ci?t=Fuel_Hotel_Marketing_Podcast" target="_blank" rel="noopener noreferrer"><img decoding="async" class="alignnone size-full wp-image-5087" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo.png" alt="Google-play-logo" width="175" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo.png 2194w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-300x105.png 300w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-768x268.png 768w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-1024x358.png 1024w" sizes="(max-width: 2194px) 100vw, 2194px" /></a>
If you like what you hear, please leave a comment below, share it with your friends, and also leave a review.
========================
Show Notes:
Follow along at home with our full length blog post: 
<a href="https://admin.travelboommarketing.com/blog/2017-year-hotel-guest/" target="_blank" rel="noopener noreferrer">https://admin.travelboommarketing.com/blog/2017-year-hotel-guest/</a>
Great Examples of Surprise and Delight:
<ul>
<li>Ritz Carlton &#8211; Joshy the Giraffe &#8211; <a href="http://www.huffingtonpost.com/chris-hurn/stuffed-giraffe-shows-wha_b_1524038.html" target="_blank" rel="noopener noreferrer">http://www.huffingtonpost.com/chris-hurn/stuffed-giraffe-shows-wha_b_1524038.html</a></li>
<li>Gaylord Opry: Guest Gift &#8211; <a href="http://www.amommystory.com/2012/03/a-crazy-example-of-great-service.html" target="_blank" rel="noopener noreferrer">http://www.amommystory.com/2012/03/a-crazy-example-of-great-service.html</a></li>
<li>Sofitel &amp; Novotel &#8211; Research on loyal guests for unique gifts (special occasion, general “thank you”)</li>
<li>@HiltonSuggests Twitter Account → Managed full time, provides real-time answers to travel &amp; hotel questions</li>
</ul>
In The News
========================
Stay Alfred Captures $15 Million In Funding 
<a href="https://www.tnooz.com/article/stay-alfred-captures-15-million-round/" target="_blank" rel="noopener noreferrer">https://www.tnooz.com/article/stay-alfred-captures-15-million-round/</a>
========================
Download the Fuel Leisure Travel Study at www.fueltravel.com/study
========================
Follow Us on Twitter:
@_travelboom 
@stuartbutler 
@marketingmeisha 
@pdimaio
<div>
<hr />
</div>
<div></div>
Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a>. Download our leisure travel study at <a href="https://admin.travelboommarketing.com/study/" target="_blank" rel="noopener noreferrer">www.fueltravel.com/study/</a>.

Fuel Hotel Marketing Podcast: Episode 39 – The Year Of The Hotel Guest (Part 2)

It&#8217;s 2017 and it&#8217;s about time we undertake that time-honored tradition of designating this the year of &#8220;something&#8221;. We&#8217;ve given this a lot of thought hear at Fuel and we&#8217;ve decided that it&#8217;s about time we put the focus back on the guest. Over the next two episodes of the Fuel Hotel Marketing Podcast, we lay out our reasons as to why we believe that 2017 is the year of the guest.
After listening to this episode, be sure to check out <a href="/blog/fuel-hotel-marketing-podcast-episode-38-year-hotel-guest-part-1/">part two of the podcast right here</a>.
CLICK THE PLAY BUTTON BELOW TO START LISTENING.
<iframe loading="lazy" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/303393560%3Fsecret_token%3Ds-5npCd&amp;color=ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false" width="100%" height="166" frameborder="no" scrolling="no"></iframe>
<a href="https://itunes.apple.com/us/podcast/fuel-hotel-marketing-podcast/id1101978909" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/itunes.png" alt="Subscribe to the Fuel Hotel Marketing Podcast on iTunes" width="165" /></a> <a href="https://soundcloud.com/fuel-hotel-marketing" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/soundcloud_button.png" alt="Listen to the Fuel Hotel Marketing Podcast on Soundcloud" width="190" /></a> <a href="http://app.stitcher.com/browse/feed/87986/episodes" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Subscribe-on-Stitcher-Icon-11.png" alt="Listen to the Fuel Hotel Marketing Podcast on Stitcher" width="155" /></a><a href="https://play.google.com/music/m/Is5pw37jjjn4tk327nqan4uh5ci?t=Fuel_Hotel_Marketing_Podcast" target="_blank" rel="noopener noreferrer"><img decoding="async" class="alignnone size-full wp-image-5087" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo.png" alt="Google-play-logo" width="175" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo.png 2194w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-300x105.png 300w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-768x268.png 768w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-1024x358.png 1024w" sizes="(max-width: 2194px) 100vw, 2194px" /></a>
If you like what you hear, please leave a comment below, share it with your friends, and also leave a review.
========================
Show Notes:
Follow along at home with our full length blog post: 
<a href="https://admin.travelboommarketing.com/blog/2017-year-hotel-guest/" target="_blank" rel="noopener noreferrer">https://admin.travelboommarketing.com/blog/2017-year-hotel-guest/</a>
========================
In The News
Priceline Founder Raising Capital for Upside.com 
<a href="http://www.businesstimes.com.sg/consumer/priceline-founder-raises-us50m-for-new-venture" target="_blank" rel="noopener noreferrer">http://www.businesstimes.com.sg/consumer/priceline-founder-raises-us50m-for-new-venture</a>
What Are The Trends Of Trip Planning Site Users (Infographic &#8211; TripHobo) 
<a href="https://www.tnooz.com/article/trip-planning-users-triphobo-infographic/" target="_blank" rel="noopener noreferrer">https://www.tnooz.com/article/trip-planning-users-triphobo-infographic/</a>
========================
Download the Fuel Leisure Travel Study at www.fueltravel.com/study
========================
Follow Us on Twitter:
@_travelboom 
@stuartbutler 
@marketingmeisha 
@pdimaio
<div>
<hr />
</div>
<div></div>
Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a>. Download our leisure travel study at <a href="https://admin.travelboommarketing.com/study/" target="_blank" rel="noopener noreferrer">www.fueltravel.com/study/</a>.

Fuel Hotel Marketing Podcast: Episode  38 – The Year Of The Hotel Guest (Part 1)

We recently wrote a blog post, entitled <a title="Permalink to Top 10 Resolutions Your Hotel Should Really Be Making in 2017" href="https://admin.travelboommarketing.com/blog/top-10-resolutions-hotel-really-making-2017/" rel="bookmark">Top 10 Resolutions Your Hotel Should Really Be Making in 2017</a>, in which we compared real-world resolutions to the types of habit that hotel marketers and hotel marketing agencies should be adopting. In this episode, we recap the list and give some additional insights as only your Fueligan friends can. The original article can be found at <a href="https://admin.travelboommarketing.com/blog/top-10-resolutions-hotel-really-making-2017/" target="_blank" rel="noopener noreferrer">https://admin.travelboommarketing.com/blog/top-10-resolutions-hotel-really-making-2017/</a>
CLICK THE PLAY BUTTON BELOW TO START LISTENING.
<iframe loading="lazy" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/301723942%3Fsecret_token%3Ds-AdX1h&amp;color=ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false" width="100%" height="166" frameborder="no" scrolling="no"></iframe>
<a href="https://itunes.apple.com/us/podcast/fuel-hotel-marketing-podcast/id1101978909" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/itunes.png" alt="Subscribe to the Fuel Hotel Marketing Podcast on iTunes" width="165" /></a> <a href="https://soundcloud.com/fuel-hotel-marketing" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/soundcloud_button.png" alt="Listen to the Fuel Hotel Marketing Podcast on Soundcloud" width="190" /></a> <a href="http://app.stitcher.com/browse/feed/87986/episodes" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Subscribe-on-Stitcher-Icon-11.png" alt="Listen to the Fuel Hotel Marketing Podcast on Stitcher" width="155" /></a><a href="https://play.google.com/music/m/Is5pw37jjjn4tk327nqan4uh5ci?t=Fuel_Hotel_Marketing_Podcast" target="_blank" rel="noopener noreferrer"><img decoding="async" class="alignnone size-full wp-image-5087" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo.png" alt="Google-play-logo" width="175" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo.png 2194w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-300x105.png 300w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-768x268.png 768w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-1024x358.png 1024w" sizes="(max-width: 2194px) 100vw, 2194px" /></a>
If you like what you hear, please leave a comment below, share it with your friends, and also leave a review.
========================
Show Notes:
Original article: <a href="https://admin.travelboommarketing.com/blog/top-10-resolutions-hotel-really-making-2017/" target="_blank" rel="noopener noreferrer">https://admin.travelboommarketing.com/blog/top-10-resolutions-hotel-really-making-2017/</a>
<ol>
<li>Stay fit and healthy  = Analytics and Rate Parity</li>
<li>Lose weight =  Cutting down site load time, image sizes, etc.</li>
<li>Enjoy life to the fullest =  Show your personality in your content and focus on your strengths</li>
<li>Spend less, save more  = Stop wasting money on ineffective marketing. </li>
<li>Spend more time with family and friends = Focus on the guest, embrace guest reviews and leverage user-generated content.</li>
<li>Get organized = Have a marketing strategy and a content calendar</li>
<li>Will not make any resolutions  =  Test and track everything and eliminate the guesswork </li>
<li>Learn something new/new hobby  = Have 15-20% of your budget dedicated to new marketing endeavors. (Google Hotel Ads, apps, VR, Snapchat, something) </li>
<li>Travel more  = Stay at competitive properties and keep an eye on what they are doing with their marketing. </li>
<li>Read more    12% &#8211; enjoy the Fuel Hotel Marketing Podcast and our favorite news sources… </li>
</ol>
Some of our favorite sources for information:
<ol>
<ul>
<li><a href="https://www.tnooz.com/" target="_blank" rel="noopener noreferrer">Tnooz.com</a> &#8211; a great hotel news aggregator as well as producer of custom content.  We spend time here daily.</li>
<li><a href="http://hotelmarketing.com/" target="_blank" rel="noopener noreferrer">HotelMarketing.com</a> &#8211; a hotel news aggregator that links to hotel articles, tech sites, hotel press releases and more. A little bland to look at but a wealth of information.</li>
<li><a href="https://www.hotel-online.com/" target="_blank" rel="noopener noreferrer">Hotel-online.com</a> &#8211; This is a good site for property specific news such as acquisitions, DMO data, and general market trends.</li>
<li><a href="http://hotelnewsnow.com/" target="_blank" rel="noopener noreferrer">HotelNewsNow.com</a> &#8211; Ready to really get into the hotel weeds? This site looks at global hotel trends, finance, and governmental changes that impact the travel market.  They do have a cool, “5 Things To Know” daily segment</li>
<li><a href="https://skift.com/" target="_blank" rel="noopener noreferrer">Skift</a> &#8211; Between the content and research on Skift.com and the fantastic Skift Podast, you’ll have more travel related data than you’ll ever use.  <a href="http://podcast.skift.com/" target="_blank" rel="noopener noreferrer">Their podcast</a> is a staple here at Fuel.</li>
<li><a href="https://admin.travelboommarketing.com/hotel-marketing-podcast/">The Fuel Hotel Marketing Podcast</a> &#8211; Really, did you think we would leave out the #1 hotel marketing podcast on iTunes?  Check out our past episodes and catch up on our extensive <a href="https://admin.travelboommarketing.com/blog/">hotel article library right here</a>.</li>
</ul>
</ol>
========================
In The News
Travel is the Secret to True Happiness 
<a href="https://news.booking.com/travel-is-the-secret-to-true-happiness-reveals-booking/" target="_blank" rel="noopener noreferrer">https://news.booking.com/travel-is-the-secret-to-true-happiness-reveals-booking/</a>
Using Chatbots for Travel 
<a href="https://www.tnooz.com/article/what-now-for-chatbots-in-travel/" target="_blank" rel="noopener noreferrer">https://www.tnooz.com/article/what-now-for-chatbots-in-travel/</a>
Tech News: Alexa Orders Dollhouses 
<a href="http://www.foxnews.com/tech/2017/01/06/tv-news-report-prompts-viewers-amazon-echo-devices-to-order-unwanted-dollhouses.html" target="_blank" rel="noopener noreferrer">http://www.foxnews.com/tech/2017/01/06/tv-news-report-prompts-viewers-amazon-echo-devices-to-order-unwanted-dollhouses.html</a>
========================
Download the Fuel Leisure Travel Study at www.fueltravel.com/study
========================
Follow Us on Twitter:
@_travelboom 
@stuartbutler 
@makavanagh 
@pdimaio 
@pforiska
<div>
<hr />
</div>
<div></div>
Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a>. Download our leisure travel study at <a href="https://admin.travelboommarketing.com/study/" target="_blank" rel="noopener noreferrer">www.fueltravel.com/study/</a>.

Fuel Hotel Marketing Podcast: Episode  37- Kick Off The Year With These Hotel Marketing Resolutions

The Fuel team are big fans of being efficient and productive with our time. We are always looking for new tools that help us market our hotels smarter and more effectively. When we can’t find a tool that satisfies our specific needs, sometimes we create one ourselves. In this episode, we have compiled a list of some of our favorite tools that we use on a frequent basis and unveil a new tool created by our resident Analytics guru, Melissa Kavanagh.
CLICK THE PLAY BUTTON BELOW TO START LISTENING.
<iframe loading="lazy" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/300742212&amp;color=ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false" width="100%" height="166" frameborder="no" scrolling="no"></iframe>
<a href="https://itunes.apple.com/us/podcast/fuel-hotel-marketing-podcast/id1101978909" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/itunes.png" alt="Subscribe to the Fuel Hotel Marketing Podcast on iTunes" width="165" /></a> <a href="https://soundcloud.com/fuel-hotel-marketing" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/soundcloud_button.png" alt="Listen to the Fuel Hotel Marketing Podcast on Soundcloud" width="190" /></a> <a href="http://app.stitcher.com/browse/feed/87986/episodes" target="_blank" rel="noopener noreferrer"><img decoding="async" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Subscribe-on-Stitcher-Icon-11.png" alt="Listen to the Fuel Hotel Marketing Podcast on Stitcher" width="155" /></a><a href="https://play.google.com/music/m/Is5pw37jjjn4tk327nqan4uh5ci?t=Fuel_Hotel_Marketing_Podcast" target="_blank" rel="noopener noreferrer"><img decoding="async" class="alignnone size-full wp-image-5087" src="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo.png" alt="Google-play-logo" width="175" srcset="https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo.png 2194w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-300x105.png 300w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-768x268.png 768w, https://admin.travelboommarketing.com/wp-content/uploads/2016/05/Google-play-logo-1024x358.png 1024w" sizes="(max-width: 2194px) 100vw, 2194px" /></a>
If you like what you hear, please leave a comment below, share it with your friends, and also leave a review.
========================
Show Notes:
Melissa’s Handy-Dandy Google Analytics Campaign URL Generator 

The inspiration for this episode was this neat tool that helps hotel marketers create consistent Google Analytics Campaign URLs. Google has a similar tool, but this one is way better because it prevent you from making mistakes related to case-sensitivity and/or unwanted variants of your campaigns. At the end of the day, we all want clean data. This tool helps ensure that your campaign data is clean and usable. This downloadable tool can be found here: <a href="https://admin.travelboommarketing.com/google-analytics-campaign-url-builder/" target="_blank" rel="noopener noreferrer">Google Analytics URL Builder</a>
Google Tools
<ul>
<li>Google Search Console &#8211; Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. <a href="http://www.google.com/webmasters/tools/" target="_blank" rel="noopener noreferrer">www.google.com/webmasters/tools/</a></li>
<li>Google Trends  &#8211; Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. <a href="http://www.google.com/trends/" target="_blank" rel="noopener noreferrer">www.google.com/trends/</a></li>
<li>Google AdWords Keyword Planner &#8211; Free AdWords tool that can be used to search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.</li>
<li>Google Pagespeed Insights &#8211; Page Speed Insights measures the performance of a page for mobile devices and desktop devices. It fetches the url twice, once with a mobile user-agent, and once with a desktop-user agent. The PageSpeed Score ranges from 0 to 100 points. <a href="https://developers.google.com/speed/pagespeed/insights/" target="_blank" rel="noopener noreferrer">https://developers.google.com/speed/pagespeed/insights/</a></li>
<li>Test My Site With Google &#8211; Find out how well your site works across mobile and desktop devices. <a href="https://testmysite.thinkwithgoogle.com/" target="_blank" rel="noopener noreferrer">https://testmysite.thinkwithgoogle.com/</a></li>
<li>Google Analytics &#8211; Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic &amp; many other KPIs. <a href="http://www.google.com/analytics/" target="_blank" rel="noopener noreferrer">www.google.com/analytics/</a></li>
<li>Google for Work &#8211; Gmail, Calendar, Hangouts, Drive, Docs, Sheets, Slides, Google Sites and Vault. Google for Work is a service from Google that provides customizable enterprise versions of several Google products using a domain name provided by the customer.</li>
<li>Google Structured Data Testing Tool &#8211; Simple tool to validate and test structured data in websites. <a href="https://search.google.com/structured-data/testing-tool/u/0/" target="_blank" rel="noopener noreferrer">https://search.google.com/structured-data/testing-tool/u/0/</a></li>
</ul>
SEO &amp; PPC Tools
<ul>
<ul>
<li>Keyword Tool &#8211; <a href="http://www.Keywordtool.io" target="_blank" rel="noopener noreferrer">www.Keywordtool.io 
</a>Handy keyword tool that not only makes suggestions, but also provides search volume, CPC and completion.</li>
<li>Uber Suggest &#8211; <a href="https://ubersuggest.io/" target="_blank" rel="noopener noreferrer">https://ubersuggest.io/ 
</a>Gives you suggestions for additional keywords and provides handy links to see search volume.</li>
<li>Moz Open Site Explorer &#8211; <a href="https://moz.com/researchtools/ose/" target="_blank" rel="noopener noreferrer">https://moz.com/researchtools/ose/ 
</a>Research backlinks, find link-building opportunities and discover potentially damaging links with Open Site Explorer.</li>
<li>Moz Title Tag guideline &amp; Preview Tool &#8211; <a href="https://moz.com/blog/new-title-tag-guidelines-preview-tool" target="_blank" rel="noopener noreferrer">https://moz.com/blog/new-title-tag-guidelines-preview-tool</a> 
This shows you what your title tag will look like and will let you test how various queries and bolding of those keywords affect what’s being displayed</li>
<li>MozCast &#8211; <a href="http://mozcast.com/" target="_blank" rel="noopener noreferrer">http://mozcast.com/ 
</a>Mozcast is essentially a report on how much fluctuation is occurring for search results on any given day. If you noticed lots of ranking changes for your site you can look at Mozcast to see if these fall in line with changes happening on sites across the web</li>
<li>XML Sitemaps- <a href="https://www.xml-sitemaps.com/" target="_blank" rel="noopener noreferrer">https://www.xml-sitemaps.com/ 
</a>Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Webmaster Tools.</li>
<li>Acquisio Broad Match Modified KW Converter <a href="http://tools.acquisio.com/AdwordsBroadKwConverter/" target="_blank" rel="noopener noreferrer">http://tools.acquisio.com/AdwordsBroadKwConverter/ 
</a>Allows you to take your keyword list directly from a spreadsheet and will add the necessary + signs to make each keyword broad modified. You would have to add each one individually otherwise. Saves tons of time.</li>
</ul>
</ul>
Check out a more extensive list of SEO tools, courtesy of Moz: <a href="https://moz.com/blog/100-free-seo-tools" target="_blank" rel="noopener noreferrer">https://moz.com/blog/100-free-seo-tools</a>
Other Tools
Wayback Machine &#8211; <a href="http://www.archive.org" target="_blank" rel="noopener noreferrer">www.archive.org 
</a>Go back in time and look at old versions of any website. This is really helpful if you want to see what your site looked like, or what content your site used to have but don’t have a backup.
Coschedule Headline Analyzer &#8211; <a href="http://www.coschedule.com/headline-analyzer" target="_blank" rel="noopener noreferrer">www.coschedule.com/headline-analyzer 
</a>You wrote the awesome content, now you want people to read it. Use this tool to help you decide the perfect click-baity title for your blog or article.
Omnibug &#8211; <a href="http://omnibug.rosssimpson.com/" target="_blank" rel="noopener noreferrer">http://omnibug.rosssimpson.com/ 
</a>Plugin for the Firefox<a href="http://getfirebug.com/"> Firebug</a> add on to ease developing and debugging web metrics implementations. Each outgoing request (sent by the browser) is checked for a pattern; if a match occurs, the URL is displayed in a Firebug panel, and decoded to show the details of the request. In addition, requests can be logged to the filesystem.
Website Traffic Estimator &#8211; <a href="http://www.alexa.com/siteinfo" target="_blank" rel="noopener noreferrer">http://www.alexa.com/siteinfo 
</a>Get a relative idea of how much traffic your site gets compared to the competition.
Infogr.am &#8211; <a href="https://infogr.am" target="_blank" rel="noopener noreferrer">https://infogr.am 
</a>Use your existing data to make awesome infographics
GtMetrix <a href="https://gtmetrix.com/" target="_blank" rel="noopener noreferrer">https://gtmetrix.com/ 
</a>Another Page speed testing tool. Gives the pages of your site various letter grades based on the page’s load times. Offers detailed reports on what can be fixed and how important those items are to load times.
Shameless Plug Tool
Fuel Gauge Marketing Dashboard &#8211; <a href="https://admin.travelboommarketing.com/fuel-gauge-analytics-dashboard/" target="_blank" rel="noopener noreferrer">https://admin.travelboommarketing.com/fuel-gauge-analytics-dashboard/</a>
Truly, the Holy Grail of digital marketing. Get all of your data in a single dashboard, from SEO, website, PPC, social, PMS and much more. This is an essential tool for every hotel marketer who wants to save time but still make data-driven decisions.
========================
Download the Fuel Leisure Travel Study at www.fueltravel.com/study
========================
Follow Us on Twitter:
@_travelboom 
@stuartbutler 
@makavanagh 
@marketingmeisha
<div>
<hr />
</div>
<div></div>
Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a>. Download our leisure travel study at <a href="https://admin.travelboommarketing.com/study/" target="_blank" rel="noopener noreferrer">www.fueltravel.com/study/</a>.

Fuel Hotel Marketing Podcast: Episode  36 – The Best FREE Hotel Marketing Tools for 2017

There&#8217;s no doubt that <a href="https://admin.travelboommarketing.com/services/paid-media/">PPC for hotels</a> is one of the best and most effective marketing channels available for your hotel.; however, far too many hotels and hotel marketing agencies are making some very avoidable mistakes when managing their campaigns. Learn which one your hotel should avoid in this episode of the Fuel Hotel Marketing Podcast.
CLICK THE PLAY BUTTON BELOW TO START LISTENING.
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If you like what you hear, please leave a comment below, share it with your friends, and also leave a review.
========================
Show Notes:
<ol>
<li>
<h3>Tracking</h3>
<ul>
<li>We see quite a few hotels, mainly independents, running PPC without the ability to track its ROAS.</li>
<li>It’s extremely important to know
<ol>
<li>If your current strategy is profitable</li>
<li>What keywords &amp; adcopy are most profitable</li>
<li>You need to know if you’re making money as well as knowing where are the best places to spend your money</li>
</ol>
</li>
</ul>
</li>
<li>
<h3>Not running on Brand Keywords</h3>
<ul>
<li>This is a great way to get more direct bookings.
<ol>
<li>Not bidding on your brand opens it up for the OTAs to run on your brand names and take all of your potential visits and bookings</li>
<li>Use terms like “Official Site” to create trust within the searcher</li>
</ol>
</li>
<li>Fairly inexpensive when done properly. You can get easily get high Quality Scores</li>
</ul>
</li>
<li>
<h3>Negative Keywords</h3>
<ul>
<li>This is an issue with almost every account we take over and it’s something we monitor regularly with our existing accounts</li>
<li>This is especially important for hotels that share similar names to other hotels, or the same name but in a different town.
<ul>
<li>Example: Say your brand is Hotel X and you’re in Albany. And let&#8217;s also say there is a Hotel X in Orlando. Simply adding Orlando, Florida and FL as negative keywords will eliminate a lot of unqualified clicks.</li>
</ul>
</li>
</ul>
</li>
<li>
<h3>Geotargeting</h3>
<ul>
<li>Geotargeting is another great way to avoid unqualified clicks.
<ol>
<li>You can geotarget your campaigns to your most profitable areas and eliminate areas that generate clicks but no bookings</li>
</ol>
</li>
<li>We’ve also seen hotels use this to create a sense of familiarity with searchers
<ol>
<li>Geotargeting to a city or state allows you to put that city or state in your adcopy easily. “Check Out Our Exclusive Deals For Our Visitors From Albany”</li>
</ol>
</li>
<li>You may also find that certain areas respond differently to different adcopy. Geotargeting is a simple way to serve different ads to different areas based on what they’ve shown to engage with.</li>
</ul>
</li>
<li>
<h3>Regular Testing</h3>
<ul>
<li>Another common mistake we see if when hotels create their adcopy and never vary from it.</li>
<li>It’s important to identify what’s working, but it’s equally as important to understand what’s not working, pause it, and test a new version</li>
<li>You may find through your tests that there is adcopy that converts much better</li>
</ul>
</li>
<li>
<h3>Bidding on keywords that are too broad</h3>
<ul>
<li>This is a quick way to spend money on unqualified visits.</li>
<li>Many PPC campaigns will start with broad keywords so they can identify keyword opportunities, but they’ll never take their findings and start using exact terms.</li>
<li>Using more long-tail, exact match terms will decrease CPCs and bring in more qualified visit</li>
</ul>
</li>
<li>
<h3>Not taking advantage of seasonal or event driven ad copy</h3>
<ul>
<li>This is especially important for hotels whose occupancy varys greatly depending on the season or around local events</li>
<li>It makes the ad much more relevant and timely</li>
<li>It sets you apart from the competition. This works very well if your hotel combines room rates with tickets to a local event.</li>
</ul>
</li>
<li>
<h3>Not using Sitelinks &amp; Other Extensions</h3>
<ul>
<li>Adwords offers plenty of opportunities to expand the real estate and overall usefulness of your ad.</li>
<li>At a minimum you should be using Sitelink extensions which allow you to add links to other site sections such as Amenities, Specials, Room Types, Book Now</li>
<li>Other extensions allow users to click to call the front desk or call center directly. Just be sure you can attribute that revenue back to PPC</li>
<li>There are many more useful extensions like location extensions, review extensions, callout extensions, etc.</li>
<li>Be sure you are using extensions and remember to test these regularly</li>
</ul>
</li>
<li>
<h3>Looking at the wrong KPIs</h3>
<ul>
<li>We realize that many of you are not in the weeds with your PPC, but make sure what metrics you’re seeing in your reports are a true measure of success.</li>
<li>Looking at CTR is important to determine what ads are getting the most clicks per impression</li>
<li>Conversion Rate is an even bigger factor. If you see your ads have a great CTR but a low CR you know you have a problem
<ol>
<li>For example you could feature a Vacation Giveaway in your ad copy. While you may get more people to click on that, you may not see any conversions.</li>
<li>A high CTR and low CR may uncover a roadblock on your website where you are losing visitors</li>
<li>Always look at these two metrics together for a better picture of how effective your adcopy and site are</li>
</ol>
</li>
</ul>
</li>
<li>
<h3>Not matching queries to landing pages</h3>
<ul>
<li>You want the searcher to find the information they are looking for in the shortest amount of time possible.</li>
<li>If you are running on exact match brand terms, it makes sense to send those searchers to the homepage. If you are running on keywords like “4 bedroom condos in Myrtle Beach”, you want to send that person to the 4 Bedroom condo page, not the homepage.</li>
<li>Same goes for specials and deals. If searches are looking for your brand name + specials or deals, send them to a Specials or Deals page on your</li>
</ul>
</li>
</ol>
Fuel will be Speaking at the December HSMAI lunch → Digital Trends for 2017
<ul>
<li>Wednesday, December 14th</li>
<li>Ocean Creek Resort in Myrtle Beac</li>
</ul>
========================
In the News
Hotel Websites Don’t Matter &amp; 3 Other Travel Booking Trends 
<a href="http://www.adweek.com/news/advertising-branding/hotel-websites-dont-matter-and-3-other-insights-travel-booking-trends-175093" target="_blank" rel="noopener noreferrer">http://www.adweek.com/news/advertising-branding/hotel-websites-dont-matter-and-3-other-insights-travel-booking-trends-175093</a>
========================
Download the Fuel Leisure Travel Study at www.fueltravel.com/study
========================
Follow Us on Twitter:
@_travelboom 
@stuartbutler 
@makavanagh 
@marketingmeisha
<div>
<hr />
</div>
<div></div>
Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a>. Download our leisure travel study at <a href="https://admin.travelboommarketing.com/study/" target="_blank" rel="noopener noreferrer">www.fueltravel.com/study/</a>.

Fuel Hotel Marketing Podcast: Episode  35 – Are You Making These Top 10 Hotel PPC Mistakes?

In this episode of the Fuel Hotel Marketing Podcast, we discuss a survey conducted by Google via Ipsos in October 2016 to US smartphone users age 18-64. The study had some really interesting data and we dig through it and give you some insight into what it means for you and your hotel.
CLICK THE PLAY BUTTON BELOW TO START LISTENING.
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If you like what you hear, please leave a comment below, share it with your friends, and also leave a review.
========================
Show Notes:
“I want to go moments”
51% of smartphone owners use their device for travel-related activities
Top 3 answers:
<ul>
<li>44% looked for discounts or offers</li>
<li>35% looked at things to do/tourist information before visiting</li>
<li>32% looked at things to do/tourist information while visiting</li>
</ul>
Accommodation-specific answers
<ul>
<li>25% looked at accommodations options</li>
<li>22% checked into flight or accommodation</li>
<li>20% booked an accommodation</li>
<li>14% made a last-minute booking</li>
</ul>
App discovery
To discover new travel apps, people turn most to friends, family and app stores:
<ul>
<li>35% friends/family are using them</li>
<li>35% browsed app stores</li>
<li>31% saw an ad while browsing the web</li>
<li>11% business informed me directly about their app</li>
</ul>
Top Reasons for Downloading a Travel App
Ease of use it top of mind:
<ul>
<li>36% to make a specific activity/task easier AND</li>
</ul>
<ul>
<li>13% activity unavailable on the mobile website</li>
</ul>
<ul>
<li>32% recommended by others</li>
<li>32% to access discounts or offers</li>
<li>20% to complete a purchase</li>
<li>19% got a specific reward for downloading the app</li>
</ul>
Free vs. Paid Apps
82% have never paid for a travel app. For those that did (survey includes 92 respondents), top reasons:
<ul>
<li>44% had the content I wanted</li>
<li>40% app had good reviews</li>
<li>39% offered functionality unavailable on free versions</li>
<li>35% wanted ad-free</li>
<li>30% exclusive deals/discounts offered</li>
</ul>
App Usage Frequency
On average, users have 2.3 travel apps installed, and 58% of those apps are used at least monthly
<ul>
<li>25% have 3+ apps</li>
<li>24% have 2 apps</li>
<li>25% have 1 app</li>
<li>26% have no app</li>
</ul>
<ul>
<li>12% use daily</li>
<li>28% use weekly</li>
<li>58% use monthly</li>
<li>10% use never</li>
</ul>
Mobile Site vs. Travel App?
More people turn to mobile sites for travel than apps, but each has a role to play
Top reasons for app vs. mobile site:
<ul>
<li>60% use a loyalty program</li>
<li>58% digital ticket/boarding pass</li>
<li>49% check into flight or accommodation</li>
<li>41% book accommodation vs. 38% preferred mobile site</li>
</ul>
Top reasons for mobile site vs. app:
<ul>
<li>47% look at things to do/tourist info before visiting vs. 31% on app</li>
<li>45% make a last-minute booking vs. 34% on app</li>
<li>44% look at flight options vs. 37% on app</li>
<li>42% look for accommodations options vs. 36% for mobile site</li>
</ul>
App features: 
The apps they love most are easy to use and navigate
<ul>
<li>58% easy to use and navigate</li>
<li>36% have good discounts or offers</li>
<li>31% receive useful notifications from them</li>
</ul>
Features that users find most valuable:
<ul>
<li>64% wide range of features</li>
<li>62% stores preferences to make future activities easier</li>
<li>59% requires sign in for security</li>
<li>58% uses location for personalized experience</li>
<li>34% stores credit card/billing info to make future purchases faster</li>
</ul>
Push Notifications:
If they provide value, push notifications aren’t a turnoff.
87% find notifications useful.
Most useful types of notifications:
<ul>
<li>45% Trip status</li>
<li>44% New discount or offer</li>
<li>38% reminder of a booking/purchase in progress</li>
</ul>
Reasons Travelers Stop Using Apps:
Top personal reasons:
<ul>
<li>30% needed to free up memory</li>
<li>29% no longer had a need for that app
<ul>
<li>WHY?
<ul>
<li>48% using for one-off trip</li>
<li>42% other apps covered travel needs</li>
<li>28% no longer customer of company</li>
</ul>
</li>
</ul>
</li>
</ul>
Top App-related reasons:
<ul>
<li>27% taking up a lot of memory</li>
<li>20% wasn’t easy to use</li>
<li>19% too many ads</li>
<li>17% receiving too many notifications</li>
</ul>
Why Users Re-engage
<ul>
<li>27% app uses less memory</li>
<li>26% app was redesigned for easier use</li>
<li>25% discount on next purchase</li>
<li>24% exclusive or bonus offers or products</li>
</ul>
Fuel will be Speaking at the December HSMAI lunch → Digital Trends for 2017
<ul>
<li>Wednesday, December 14th</li>
<li>Ocean Creek Resort in Myrtle Beac</li>
</ul>
========================
In the News
Expedia Publishes the Bleisure Traveler Profile: 
<a href="https://www.tnooz.com/article/expedia-media-solutions-tracks-bleisure-travel/" target="_blank" rel="noopener noreferrer">https://www.tnooz.com/article/expedia-media-solutions-tracks-bleisure-travel/ 
</a><a href="https://info.advertising.expedia.com/custom-research-bleisure-travel-market?utm_campaign=2016%20Bleisure%20Custom%20Research&amp;utm_source=Premium%20Content" target="_blank" rel="noopener noreferrer">https://info.advertising.expedia.com/custom-research-bleisure-travel-market</a>
Unbounce stopped producing content for 2 weeks, produced 700 new leads 
<a href="http://unbounce.com/landing-pages/unbounce-content-publishing-hiatus-results/" target="_blank" rel="noopener noreferrer">http://unbounce.com/landing-pages/unbounce-content-publishing-hiatus-results/</a>
========================
Download the Fuel Leisure Travel Study at www.fueltravel.com/study
========================
Follow Us on Twitter:
@_travelboom 
@stuartbutler 
@makavanagh 
@marketingmeisha
<div>
<hr />
</div>
<div></div>
Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a>. Download our leisure travel study at <a href="https://admin.travelboommarketing.com/study/" target="_blank" rel="noopener noreferrer">www.fueltravel.com/study/</a>.

Fuel Hotel Marketing Podcast: Episode  34 – How People Use their Phones for Travel According to Google

Expedia recently launched Rev+, a revenue management tool designed to provide hotel partners with smart, actionable data and insights. As part of Expedia Partner Central (EPC), the company’s partner portal which helps hotels manage their properties and rates, Rev+ brings in new functionality that empowers partners to make smart pricing decisions to optimize their revenue.
CLICK THE PLAY BUTTON BELOW TO START LISTENING.
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If you like what you hear, please leave a comment below, share it with your friends, and also leave a review.
========================
Show Notes:
Current features within Rev+ include:
<ul>
<li>Price Calendar:  A comprehensive view of a hotel’s pricing relative to their market for the next 90 days.</li>
<li>Market Demand Score: Hoteliers can view future demand for their market based on millions of data points from the Expedia Inc. family of websites</li>
<li>Daily Market Alerts: Notifies Hotel Partners of changes to public prices in their market within the past 24 hours</li>
<li>Competitive Price Grid: Surfacing pricing trends for their market over the next 90 days</li>
</ul>
Special guests:
Jay McLaurin &#8211; Market Manager 
Zach Zygar (pronounce like &#8220;Tiger&#8221;, with a &#8220;Z&#8221;) &#8211; Sr. Global Product Manager
Fuel will be Speaking at the December HSMAI lunch → Digital Trends for 2017
<ul>
<li>Wednesday, December 14th</li>
<li>Ocean Creek Resort in Myrtle Beac</li>
</ul>
========================
In the News
In Room Technology:
<a href="https://skift.com/2016/11/30/netflix-and-streaming-video-are-replacing-hotel-pay-per-view-entertainment/" target="_blank" rel="noopener noreferrer">https://skift.com/2016/11/30/netflix-and-streaming-video-are-replacing-hotel-pay-per-view-entertainment/</a>
Shopping Coming To Instagram &#8211; What It Means For Hotels
<a href="https://www.tnooz.com/article/shopping-coming-to-instagram-what-this-means-for-hotels-and-travel-marketers/" target="_blank" rel="noopener noreferrer">https://www.tnooz.com/article/shopping-coming-to-instagram-what-this-means-for-hotels-and-travel-marketers/</a>
========================
Download the Fuel Leisure Travel Study at www.fueltravel.com/study
========================
Follow Us on Twitter:
@_travelboom 
@stuartbutler 
@makavanagh 
@marketingmeisha
<div>
<hr />
</div>
<div></div>
Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a>. Download our leisure travel study at <a href="https://admin.travelboommarketing.com/study/" target="_blank" rel="noopener noreferrer">www.fueltravel.com/study/</a>.

Fuel Hotel Marketing Podcast: Episode  33 – How Expedia’s Rev+ Can Help Your Hotel

Your Fueligan friends recently attended the Internet Summit and the HX 2016 shows. In this episode, we discuss our takeaways from each and also announce a special guest for next week’s episode.
CLICK THE PLAY BUTTON BELOW TO START LISTENING.
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If you like what you hear, please leave a comment below, share it with your friends, and also leave a review.
========================
Show Notes:
<h2>HX Recap</h2>
HX: The Hotel Experience takes the best of 100 years from The International Hotel, Motel + Restaurant Show® (IHMRS) and looks forward to the next hundred years. HX is North America’s largest hospitality trade show for hotel and restaurant owners, executives, directors, chefs, and GMs from across the hospitality spectrum, and manufacturers and marketers of all things hospitality. It is held annually in November in New York City.
Duetto &#8211; delivers higher RevPAR through Price Optimization and Revenue Intelligence.
<ul>
<ul>
<li>Doing some really good content marketing</li>
<li><a href="http://duettoresearch.com/" target="_blank" rel="noopener noreferrer">http://duettoresearch.com/</a></li>
</ul>
</ul>
Bizly &#8211; meetings on demand. This is essentially Uber for meeting space.
<ul>
<ul>
<li>Currently in NY, San Francisco, Chicago, DC.</li>
<li><a href="https://bizly.com/" target="_blank" rel="noopener noreferrer">https://bizly.com/</a></li>
</ul>
</ul>
Open Key &#8211; universal mobile key solution
<ul>
<ul>
<li>Just raised $8 million in capital. $1 million set aside to subsidize lock upgrades.</li>
<li>Offer an SDK for other mobile apps to integrate, including Guest Express</li>
<li><a href="http://www.openkey.co/" target="_blank" rel="noopener noreferrer">http://www.openkey.co/</a></li>
</ul>
</ul>
Crave &#8211; in room mobile app for hotels
<ul>
<li>Proprietary hardware makes it easier to manage</li>
<li>Integrates with many POS</li>
<li><a href="https://crave-emenu.com/" target="_blank" rel="noopener noreferrer">https://crave-emenu.com/</a></li>
</ul>
<h2>Internet Summit</h2>
Briefly chat about Marriott hotel experience:
<ul>
<li>Exceptional customer service</li>
<li>In-room experience → TV with Netflix, other streaming apps included</li>
<li>Skip housekeeping  &amp; get rewards points</li>
<li>Great social areas</li>
</ul>
Key Takeaways
<ul>
<li>Marketing Automation is all the rage
<ul>
<li>Shout out to Act On for sponsoring the opening reception @ The Raleigh Times (Brandon Cahlan &#8211; regional sales manager NC &amp; SC)</li>
</ul>
</li>
<li>Technical SEO → Lots or rabbit holes, here’s the TL;DR, see my blog for details (presentation from Mike King &#8211; @ipullrank)
<ul>
<li>Code is more important than ever</li>
<li>Site speed is more important than ever</li>
<li>AMP pages, rich snippets, rich cards</li>
</ul>
</li>
<li>Buyer Personas &amp; Buyer’s Journey
<ul>
<li>Marketing &amp; Psychology had a love child</li>
<li>Super buzzy at the moment → I can get behind this movement</li>
</ul>
</li>
</ul>
Special Guest Next Week &#8211; Expedia will be discussing Rev+
Fuel will be Speaking at the December HSMAI lunch → Digital Trends for 2017
<ul>
<li>Wednesday, December 14th</li>
<li>Ocean Creek Resort in Myrtle Beach</li>
</ul>
Check out Melissa’s blog on creating personas. 
<a href="https://admin.travelboommarketing.com/blog/user-experience-the-key-to-driving-revenue/" target="_blank" rel="noopener noreferrer">https://admin.travelboommarketing.com/blog/user-experience-the-key-to-driving-revenue/</a>
========================
In the News
None this week.
========================
Download the Fuel Leisure Travel Study at www.fueltravel.com/study
========================
Follow Us on Twitter:
@_travelboom 
@stuartbutler 
@makavanagh 
@marketingmeisha
<div>
<hr />
</div>
<div></div>
Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a>. Download our leisure travel study at <a href="https://admin.travelboommarketing.com/study/" target="_blank" rel="noopener noreferrer">www.fueltravel.com/study/</a>.

Hotel Marketing Podcast

Fuel Hotel Marketing Podcast: Episode 43 – 5 Things Hoteliers Must Know About Mobile Behaviors

Fuel Hotel Marketing Podcast: Episode 42 – How to Overcome Writer’s Block and Create Great Content (guest starring Cassidy Moore)

Fuel Hotel Marketing Podcast: Episode 41 – Did Millennials Kill Loyalty Programs? (guest starring Glenn Haussman)

Fuel Hotel Marketing Podcast: Episode 40 – Different Advertising Channels Require Different Strategies

Fuel Hotel Marketing Podcast: Episode 39 – The Year Of The Hotel Guest (Part 2)

Fuel Hotel Marketing Podcast: Episode 38 – The Year Of The Hotel Guest (Part 1)

Fuel Hotel Marketing Podcast: Episode 37- Kick Off The Year With These Hotel Marketing Resolutions

Fuel Hotel Marketing Podcast: Episode 36 – The Best FREE Hotel Marketing Tools for 2017

Fuel Hotel Marketing Podcast: Episode 35 – Are You Making These Top 10 Hotel PPC Mistakes?

Fuel Hotel Marketing Podcast: Episode 34 – How People Use their Phones for Travel According to Google

Fuel Hotel Marketing Podcast: Episode 33 – How Expedia’s Rev+ Can Help Your Hotel

Fuel Hotel Marketing Podcast: Episode 32 – What We Learned at Internet Summit and HX 2016

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