<p>We get a little bit sneaky in this episode because we&#8217;re discussing ways to take market share away from your competition with some very aggressive tactics. If your hotel is looking to experiment with something new, this episode is for you.</p>
<p>If you like what you hear, please leave a comment below, share it with your friends and also leave a review.</p>
<p>In this episode:</p>
<p>News:</p>
<ol>
<li><a href="http://www.cnet.com/news/google-beta-testing-trips-traveling-app/" target="_blank" rel="noopener noreferrer">Google is beta testing their new killer app, Google Trips. Does this spell doom for the OTAs?</a></li>
<li>Google is going to start looking at mobile page speed as a ranking factor f=mobile results.</li>
</ol>
<hr />
<h3>5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition</h3>
<div>1. Facebook users who like competitor&#8217;s pages</div>
<div>2. Show ads before competitor&#8217;s YouTube videos</div>
<div>3. Email targeting in gmail and yahoo for people who get emails from your competitors</div>
<div>4. Targeting people who visit your competitor&#8217;s site via Google Display Network</div>
<div>5. Twitter follower targeting</div>
<div></div>
<div>
<hr />
</div>
<div></div>
<p>Inspiration for this episode came from a Twitter Question: &#8220;Should I bid on my competitor&#8217;s brand keywords in adWords?&#8221; and this <a href="http://www.wordstream.com/blog/ws/2016/05/16/competitive-advertising" target="_blank" rel="noopener noreferrer">WordStream article</a>:</p>
<p>Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a>. Download our leisure travel study at <a href="https://admin.travelboommarketing.com/study/" target="_blank" rel="noopener noreferrer">www.fueltravel.com/study/</a>.</p>
<h3>Related Articles:</h3>
<ul>
<li>
<h2 class="post-title entry-title"><a title="Permalink to Fuel Hotel Marketing Podcast: Episode 4 – Paid Advertising for Hotels" href="https://admin.travelboommarketing.com/blog/fuel-hotel-marketing-podcast-episode-4-paid-advertising-for-hotels/" target="_blank" rel="bookmark noopener noreferrer">Fuel Hotel Marketing Podcast: Episode 4 – Paid Advertising for Hotels</a></h2>
</li>
<li>
<h2 class="post-title entry-title"><a href="https://admin.travelboommarketing.com/hotel-ppc/" target="_blank" rel="noopener noreferrer">Hotel PPC: Driving More Direct Bookings</a></h2>
</li>
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Fuel Hotel Marketing Podcast: Episode 8 –  Outsmart Other Hotels with Competitive Advertising

<p>Are you ready to drink from a fire hose? This is a fast-paced episode focuses on ways to influence your potential guest&#8217;s decision making and increase your online bookings. We cover a bunch of tactics that have a proven track record of getting people through the conversion funnel. Fuel is a <a href="https://admin.travelboommarketing.com/hotel-marketing-agency/">hotel marketing agency</a> hat is all about putting heads in beds and so is this episode.</p>
<p>Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a>. Download our leisure travel study at <a href="https://admin.travelboommarketing.com/study/" target="_blank" rel="noopener noreferrer">www.fueltravel.com/study/</a>.</p>
<p>If you like what you hear, please leave a comment below, share it with your friends and also leave a review.</p>
<h3>Related Articles:</h3>
<ul>
<li>
<h2 class="post-title entry-title"><a title="Permalink to Deconstructing the Hotel Conversion Funnel" href="https://admin.travelboommarketing.com/blog/deconstructing-the-hotel-conversion-funnel/" target="_blank" rel="bookmark noopener noreferrer">Deconstructing the Hotel Conversion Funnel</a></h2>
</li>
<li>
<h2 class="post-title entry-title"><a title="Permalink to Improving Conversion Rates with A/B Testing" href="https://admin.travelboommarketing.com/blog/improving-conversion-rates-with-ab-testing/" target="_blank" rel="bookmark noopener noreferrer">Improving Conversion Rates with A/B Testing</a></h2>
</li>
<li>
<h2 class="post-title entry-title"><a title="Permalink to Improving Conversion Rates with A/B Testing" href="https://admin.travelboommarketing.com/software-solutions/#guestdesk" target="_blank" rel="bookmark noopener noreferrer">GuestDesk Online Booking Engine</a></h2>
</li>
</ul>


Fuel Hotel Marketing Podcast: Episode 7 – How to Get More Hotel Bookings and Influence People

<p>There&#8217;s no denying the power and influence that TripAdvisor has on the travel industry. Yet, some hoteliers are still ignoring or refusing to accept the fact that TripAdvisor can help increase bookings and RevPar. In this episode, we discuss the good, the bad, and the ugly of TripAdvisor and give hotels some advice on how to maximize their exposure on the platform.</p>
<p>Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a>. Download our leisure travel study at <a href="https://admin.travelboommarketing.com/study/" target="_blank" rel="noopener noreferrer">www.fueltravel.com/study/</a>.</p>
<p>If you like what you hear, please leave a comment below, share it with your friends and also leave a review.</p>
<h3>Related Articles:</h3>
<ul>
<li>
<h2 class="post-title entry-title"><a title="Permalink to Travel Trends For 2016: Disruption In The OTA Space" href="https://admin.travelboommarketing.com/blog/travel-trends-for-2016-disruption-in-the-ota-space/?ref=blog" rel="bookmark">Travel Trends For 2016: Disruption In The OTA Space </a></h2>
</li>
<li>
<h2 class="post-title entry-title"><a href="https://skift.com/2016/04/20/hotels-that-respond-to-tripadvisor-reviews-will-see-revenues-rise-up-to-a-point/" target="_blank" rel="noopener noreferrer">Cornell University Study: Responding to Reviews</a></h2>
</li>
</ul>


Fuel Hotel Marketing Podcast: Episode 6 – TripAdvisor: Friend or Foe?

<p>Everything you need to know about content, links and Google&#8217;s RankBrain for your <a href="https://admin.travelboommarketing.com/services/hotel-seo/">hotel SEO</a> in one super episode of the Fuel Hotel Marketing Podcast. What are the top 3 SEO ranking factors? What keywords should my hotel target? How can I make my hotel rank on search engines? Should I target Google or Bing with my Search strategy? Which hotel marketing agency is the best SEO firm in all the land? These questions and hotel SEO tips are tackled in this episode of the Fuel Hotel Marketing Podcast.</p>
<p>Submit your questions and topic ideas on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a>. Download our leisure travel study at <a href="https://admin.travelboommarketing.com/study/" target="_blank" rel="noopener noreferrer">www.fueltravel.com/study/</a>.</p>
<p>If you like what you hear, please leave a comment below, share it with your friends and also leave a review.</p>
<h3>Related Articles:</h3>
<ul>
<li>
<h2 class="post-title entry-title"><a title="Permalink to Hotel Search Engine Optimization" href="https://admin.travelboommarketing.com/hotel-seo/?ref=blog" rel="bookmark">Hotel Search Engine Optimization </a></h2>
</li>
<li>
<h2 class="post-title entry-title"><a title="Permalink to 10 ways to identify link building opportunities for hotels" href="https://admin.travelboommarketing.com/blog/10-ways-to-identify-link-building-opportunities-for-hotels/?ref=blog" rel="bookmark">10 ways to identify link building opportunities for hotels</a></h2>
</li>
<li>
<h2 class="post-title entry-title"><a title="Permalink to Google Update: Get Ready For A Drop In Organic Traffic, Travel Marketers" href="https://admin.travelboommarketing.com/blog/google-update-means-major-changes-for-travel-results/?ref=blog" rel="bookmark">Google Update: Get Ready For A Drop In Organic Traffic, Travel Marketers </a></h2>
</li>
<li>
<h2 class="post-title entry-title"><a href="https://admin.travelboommarketing.com/blog/ultimate-seo-audit-for-hotels/">The #1 SEO Audit for Hotel Websites</a></h2>
</li>
</ul>


Fuel Hotel Marketing Podcast: Episode 5 – Top 3 SEO Ranking Factors for Hotels

<p>Should my hotel spend its advertising budget on Google adwords? Should my hotel bid on brand keywords? Is Facebook advertising right for my hotel? What is Google Hotel Ads? These questions and more are tackled in this episode of the fuel hotel marketing podcast.</p>
<p>Submit your questions on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a>. Download our leisure travel study at <a href="https://admin.travelboommarketing.com/study/" target="_blank" rel="noopener noreferrer">www.travelboommarketing.com/study/</a>.</p>
<p>If you like what you hear, please leave a comment below, share it with your friends and also leave a review.</p>
<h3>Related Articles:</h3>
<ul>
<li>
<h2 class="post-title entry-title">Drive more direct bookings with <a href="https://admin.travelboommarketing.com/services/paid-media/">PPC for hotels</a></h2>
</li>
<li>
<h2 class="post-title entry-title"><a title="Permalink to The Basics of Facebook Advertising" href="https://admin.travelboommarketing.com/blog/the-basics-of-facebook-advertising/?ref=blog" rel="bookmark">The Basics of Facebook Advertising </a></h2>
</li>
<li>
<h2 class="post-title entry-title"><a title="Permalink to Everything You Need To Know About PPC Ad Testing" href="https://admin.travelboommarketing.com/blog/everything-you-need-to-know-about-ppc-ad-testing/?ref=blog" rel="bookmark">Everything You Need To Know About PPC Ad Testing </a></h2>
</li>
<li>
<h2 class="post-title entry-title"><a title="Permalink to Hotel PPC: The Right Ad For The Right Customer At The Right Time" href="https://admin.travelboommarketing.com/blog/hotel-ppc-the-right-ad-for-the-right-customer-at-the-right-time/?ref=blog" rel="bookmark">Hotel PPC: The Right Ad For The Right Customer At The Right Time</a></h2>
</li>
</ul>


Fuel Hotel Marketing Podcast: Episode 4 – Paid Advertising for Hotels

<div class="sc-type-small">
<div>
<p>Should your hotel have a mobile app? What are the benefits to your property from an operational standpoint? How can a <a href="https://admin.travelboommarketing.com/mobile-app-digital-key/">hotel mobile app</a> make your hotel more money? What features should your hotel mobile app have? How do you get guests to download your mobile app? All these questions and more are covered in this episode of the Fuel Hotel Marketing Podcast.</p>
<p>If your hotel is interested in a mobile app, check out <a href="https://admin.travelboommarketing.com/mobile-app-digital-key/">Fuel Hotel Mobile App &amp; Digital Key</a>.</p>
</div>
</div>
<p>If you like what you hear, please leave a comment below, share it with your friends and also leave a review.</p>
<p>Related Articles:</p>
<ul>
<li>
<h2 class="post-title entry-title"><a title="Permalink to Hotel Email Marketing" href="https://admin.travelboommarketing.com/guestexpress-mobile-app/" target="_blank" rel="bookmark noopener noreferrer">Travel Trends For 2016: Mobile </a></h2>
</li>
<li>
<h2 class="post-title entry-title"><a title="Permalink to Hotel App 101: Integrating Your New App Into Marketing and Operations" href="https://admin.travelboommarketing.com/blog/hotel-app-101-integrating-your-new-app-into-marketing-and-operations/?ref=blog" rel="bookmark">Hotel App 101: Integrating Your New App Into Marketing and Operations </a></h2>
</li>
<li>
<h2 class="post-title entry-title"><a title="Permalink to Hotel Email Marketing" href="https://admin.travelboommarketing.com/guestexpress-mobile-app/" target="_blank" rel="bookmark noopener noreferrer">Get your very own mobile app from Guest Express</a></h2>
</li>
<li>
<h2 class="post-title entry-title"><a title="Permalink to Guest Express Mobile App Proves Successful In Increasing Revenue For Independent Hotels" href="https://admin.travelboommarketing.com/blog/guest-express-mobile-app-proves-successful-in-increasing-revenue-for-independent-hotels/?ref=blog" rel="bookmark">Guest Express Mobile App Proves Successful In Increasing Revenue For Independent Hotels </a></h2>
</li>
</ul>


Fuel Hotel Marketing Podcast: Episode 3 – Does Your Hotel Need a Mobile App?

<p>In this episode, the Fueligans dig into the subject of <a href="https://admin.travelboommarketing.com/services/email-crm/">email marketing for hotels</a>. Even some of the big hotels sometimes make mistakes. Be sure that your property isn&#8217;t doing the same thing.</p>
<p>Submit your questions on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a>. Download our leisure travel study at <a href="https://admin.travelboommarketing.com/study/" target="_blank" rel="noopener noreferrer">www.travelboommarketing.com/study/</a>.</p>
<p>If you like what you hear, please leave a comment below, share it with your friends and also leave a review.</p>
<p>Related Articles:</p>
<ul>
<li><a title="Permalink to Hotel Email Marketing" href="https://admin.travelboommarketing.com/hotel-email-marketing/?ref=blog" rel="bookmark">Hotel Email Marketing </a></li>
<li><a title="Permalink to Case Study: Boosting Email CTR With Animation" href="https://admin.travelboommarketing.com/blog/boost-your-email-ctr-with-animation/?ref=blog" rel="bookmark">Case Study: Boosting Email CTR With Animation </a></li>
<li><a title="Permalink to Email Newsletter Subscriptions via SMS/Text" href="https://admin.travelboommarketing.com/blog/email-newsletter-subscriptions-via-smstext/?ref=blog" rel="bookmark">Email Newsletter Subscriptions via SMS/Text </a></li>
</ul>


Fuel Hotel Marketing Podcast: Episode 2 – Email Marketing for Hotels

<p>In the first episode of the Fuel Hotel Marketing podcast, the Fueligans discuss how Hilton and Marriott are offering incentives for guests to book direct in order to avoid paying the hefty commissions to the OTAs. The episode also offers some handy advice for independent hotels. Submit your questions on Twitter to <a href="http://www.twitter.com/fueltravel" target="_blank" rel="noopener noreferrer">@_travelboom</a>. Download our leisure travel study at <a href="https://admin.travelboommarketing.com/study/" target="_blank" rel="noopener noreferrer">www.travelboommarketing.com/study/</a>.</p>
<p>If you like what you hear, please leave a comment below, share it with your friends and also leave a review.</p>
<h3>Related Articles</h3>
<ul>
<li class="post-title entry-title"><a title="Permalink to Travel Trends For 2016: Disruption In The OTA Space" href="https://admin.travelboommarketing.com/blog/travel-trends-for-2016-disruption-in-the-ota-space/?ref=blog" rel="bookmark">Travel Trends For 2016: Disruption In The OTA Space </a></li>
</ul>


Hotel Marketing Podcast

Fuel Hotel Marketing Podcast: Episode 8 – Outsmart Other Hotels with Competitive Advertising