Leisure Travel Trends Study
Discover key insights from the 2025 Leisure Travel Study to boost direct bookings and align with evolving traveler trends.
Economic Uncertainty is Leading to Massive Shifts in Traveler Behavior
Savvy hoteliers should expect some unprecedented changes in leisure traveler behavior in 2025 and beyond. Low confidence in the economy, changing decision makers, and new technologies are all pointing to a massive shift in how hoteliers court a new generation of travelers.
Download the detailed analysis of the findings, along with observations and specific opportunities that help you position your property at the top of customers’ minds.
2025 Leisure Travel Study: Key Insights for Hoteliers
Discover how shifting traveler preferences, technology, and market trends are reshaping the leisure travel landscape. The 2025 Leisure Travel Study by TravelBoom Hotel Marketing provides actionable data and insights gathered from over 500 leisure travelers.
This comprehensive research empowers hoteliers and travel marketers to optimize their strategies and drive direct bookings in a rapidly evolving industry.
Key Insights from the Report:
- Value-Based Reigns: Modern travelers are seeking value, and that means delivering a compelling and rewarding experience at every touchpoint.
- Personalization is Essential: 56% of travelers prioritize unique, personalized experiences, from wellness retreats to local cultural adventures.
- Maximizing Social & Influencer Impact: 62% of travelers use platforms like Instagram and TikTok for inspiration, with 29% influenced by influencer partnerships. Social media plays a growing role in shaping decisions and boosting brand visibility.
- Sustainability Boosts Bookings: While 67% of respondents value eco-friendly practices, 28% are more likely to book with properties that actively promote sustainability initiatives, demonstrating the conversion potential of going green.
- Local Connections Thrive: 46% of travelers seek authentic local experiences, making culinary and cultural engagements a key driver of destination choice.
Actionable Takeaways for Hoteliers:
- Embrace flexible booking options to reduce traveler uncertainty.
- Highlight authentic local culture and wellness offerings to cater to growing preferences for meaningful experiences.
- Leverage tech and personalization to create high-converting marketing campaigns.
Download the Full Report Today
Take the first step toward crafting a data-driven strategy that builds guest loyalty, increases profitability, and reduces OTA dependency.