Hotels hewing to the latest website design trends can deliver an excellent customer experience that converts casual browsers into paying guests. When hotel website design reflects a brand’s look and feel, searchers get a solid first impression from the first click. Web design trends give hoteliers new tools to highlight property features and set guests’…
Everyone in the hotel industry knows that hidden fees can cause frustration for potential guests. So much so that Hyatt was sued in a high-profile suit in August of 2023 and the US Congress is pushing through legislation to limit the types of fees hotels can tack on to bookings. Consumers are beginning to revolt…
TravelBoom hosted a fun and insightful webinar on December 7, 2023. Attendees learned how the economy, changing technology, and shifting traveler demands will reshape how hoteliers market in 2024. If you missed the live event, catch up now with the full recording and get ready to SUPERCHARGE your hotel marketing! TravelBoom’s 2023 Leisure Travel Trends…
Are you new to link building or looking to improve your link profile? Attract and solicit new links for your hotel website using these 10 proven methods.
With nearly 5 billion social media users worldwide, it’s clear why digital marketers wrestle to stand out in the crowd. This inexpensive marketing resource provides a platform for brands to build a following and engage with both past and potential guests. We already understand the the importance of social media marketing for hotels, but figuring…
While Baby Boomers and Generation X may have more disposable income, data shows that younger generations are more likely to travel. This means that hoteliers must be mindful of what makes Millennials and Generation Z tick. TravelBoom’s most recent Leisure Travel Trends Study found one key to attracting younger hotel guests is managing guest reviews. The…
Hotels are experiencing a major shift in traveler behavior, including the most recent demands from guests. In the latest TravelBoom Leisure Travel Trends Study, we recognize the importance of loyalty programs for hotels. Just one year ago, less than half of leisure travelers surveyed indicated loyalty programs would influence their booking decisions. One year later,…
Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of influencing…household names for sure, like Google and Bing. To learn more about trending influences on travel…
Budget concerns driven by rising inflation can affect leisure traveler’s plans – but the right strategy can help to ease those concerns. What can the hotelier do to help soothe those pain points? Make sure you know what’s important to today’s traveler and tap into those things that your guests are looking for. A recent survey…
In a post-pandemic world, leisure travel has rebounded and continues to evolve around the globe. A recent study by TravelBoom, 2023 Leisure Travel Trends Study: How the Economy and Changing Habits Will Shape the Future of Travel, found that guests are confident in traveling after Covid. Do people still care about covid? For the first time…
The way consumers research products online is always evolving. We’ve highlighted how Google’s hotel search experience has advanced over the years and Google SGE’s potential impacts on searcher behavior.But one thing remains the same. People use search engines. A lot.Per TravelBoom’s 2023 Leisure Travel Study, 48% of leisure travelers begin their vacation planning process by…
According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 billion USD in 2022 and is expected to reach $923.6 billion USD in 2023. (Some other agencies estimate this value to be even higher, topping the charts in the low to mid trillions). Further, North…
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