The way consumers research products online is always evolving. We’ve highlighted how Google’s hotel search experience has advanced over the years and Google SGE’s potential impacts on searcher behavior.But one thing remains the same. People use search engines. A lot.Per TravelBoom’s 2023 Leisure Travel Study, 48% of leisure travelers begin their vacation planning process by…
According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 billion USD in 2022 and is expected to reach $923.6 billion USD in 2023. (Some other agencies estimate this value to be even higher, topping the charts in the low to mid trillions). Further, North…
Google Analytics 4, or GA4 for short, is the latest version of Google Analytics, providing hotels a unique opportunity to improve their tracking and analysis capabilities. With Google sunsetting its Universal Analytics (UA) property, it’s imperative for hoteliers to know how to properly implement and utilize GA4. What is GA4? Google Analytics 4 is built…
Social media is an important part of your hotel marketing strategy. It has evolved more rapidly than any other marketing platform in history and doesn’t show any sign of slowing down. Hotel marketers can utilize these ideas to create a content calendar with engaging content that is relevant to both your hotel and target audience.
You may have heard that Google is developing a new, AI-powered search experience. The new search experience, which Google has dubbed the Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality into the Google search results.But will this be the doom of Google search and SEO for hotels as we know it?After receiving access…
Writing great image alt text doesn’t have to be complicated. Learn what image alt text is and follow these quick and easy steps to make your alt text great for searchers and search engines.
Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers.Should it be? In this article, we’ll discuss Wall Street’s new partiality for hotel investments over stocks, bonds, commodities, and even traditional commercial real estate (CRE) acquisitions in 2023, and why digital marketing must be considered when measuring risk. A Hotel…
Are you new to PPC Ad Testing? We’ve got you covered. Check out our PPC ad testing guide for everything you need to know on what you can test, KPIs, & more.
The hospitality industry is a dense and competitive market where your hotel will have to stand up to some pretty stiff competition. In today’s digital world, it has become essential to not only embrace online tools, but utilize them to their full potential. As the digital face of your brand, your hotel website can act…
Are you tired of shelling out exorbitant amounts of money to third-party booking sites like Expedia and Booking.com? If so, it’s time to switch to Metasearch and increase your direct bookings. In this informative video, TravelBoom’s Pete DiMaio explains what Metasearch is, how it can be integrated into your business, and the impressive results you can expect.
Keyword research for hotels is an integral piece of your hotel’s performance online. Get expert tips that will help you find the best keywords for your site.
Your business is booming (or at least we hope it is) and you’ve built an impressive new website to help elevate your success. You briefly sit back, kick your feet up and suddenly realize that consumers are constantly advancing, so shouldn’t your website be, too? The recipe to understanding consumers’ actions is a complex one, filled with…
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