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The best OTA strategy for hotels doesn’t include OTAs. Well, sort of.In many cases, leveraging OTAs to be a complimentary piece of your hotel’s overall goals is necessary.However, if you’re looking to build more direct bookings and revenue, and avoid paying costly commission fees to Kayak, Trivago, Expedia, and countless other OTAs, you’re in the…

Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems.  In order for your marketing to work at it’s potential all systems must be functioning, and when you built them… they did.  Unfortunately over time things break, stop working, change or are simply just forgotten.  One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great.  When you do this, you’ll more than likely find that what you thought was a fine-tuned marketing machine is in dire need of some maintenance.

Facebook ads are a great way to increase the reach of your hotel’s marketing messages. Learn about the top Facebook Ad formats for generating awareness & sales for your hotel.

In a day and age where consumers are living in a digital-driven society, the importance of social media marketing for hotels continues to grow exponentially. This inexpensive marketing resource provides a platform for you to be authentic, share your brand, build a following and engage with both past and potential guests. Social Media in the…

In a time when travel is bouncing back heavily post-pandemic, it is imperative that hotel marketers compete at a championship level. New trends continue to swirl through the towns of hospitality and tourism like a tornado and hotelier storm chasers are left trying to keep up. But, before diving into the deep end of the…

Facebook ad campaigns can be highly effective for hotels – but your efforts are useless if you are not targeting the right audience. Learn top tactics for reaching the right travelers at the right time.

It’s a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. They’ve already made great strides with their airline system and they have their sights squarely aligned with the hotel/travel space. Lets dive into what Google has done this year alone in setting the stage to become the Hotel Demogorgon (cue the spooky Stranger Things music).

TravelBoom just concluded an extensive survey to frequent travelers to uncover insights into how the rising cost of travel will impact 2022 and beyond. Over 2,000 travelers completed the survey and the data will absolutely impact how hotels adapt to inflation and rising costs. Rising gas prices, and travel costs in general, are a major…

Local SEO for hotels is a crucial component of online success and determines whether someone searching for hotels in your area sees your property on the search engine results page (SERP). This stage in the hotel booking process is incredibly important for hotels, as prospective customers are typically looking for the best option that matches…

In this article we’re going to cover what remarketing and retargeting are, how they work, and why hotels and resorts should be using these tactics to increase their occupancy.

With the announcement of the Topics API, Google is steadfast in preparing web users, websites, and advertisers (that includes you, fellow hotel marketer) for a 3rd-party cookie-less world. In this article, we’ll explain the whats, whys, and hows of the Topics API and its effects on hotel marketers and hotel PPC campaigns. What do hotels…

Just like your other physical assets, your property photos become outdated and need to be replaced. And, unlike that alarm clock, great photography can lead directly to a great RevPAR. Learn why hotel photography is so important and how it can make or break a website experience.