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Other industries use massive sales at the end of the year to push their profitability from the red to black, the reason behind the term Black Friday. Even among the massive success in other industries, far too many resorts and hotels aren’t taking part in this giant annual shopping spree. Millions of dollars in bookings are lost yearly. The sooner hoteliers can make Black Friday sales work for them, the sooner revenue projections and rate yielding for the following year can take place. 

Holiday marketing for hotels that showcases properties as easy, exciting experiential gifts entices shoppers to give loved ones getaways or resort gift cards. Whether viral decluttering techniques or a renewed emphasis on YOLO lifestyles influenced people’s preferences, more than 90% of adults today say they wish for holiday experiences over material gifts. Hoteliers can position…

When a hotel chooses the right social media ideas, its posts can forge relationships with followers, gain new audience members, and boost direct bookings. Social media marketing for hotels has evolved rapidly, and Facebook, Instagram, X, and TikTok each offer opportunities to reach target markets.

The year 2025 is rapidly approaching, bringing a wave of innovative hotel marketing trends to watch for that will change hospitality industry advertising. To stay ahead of the curve and capture the attention of modern travelers, your hotel marketing strategy needs to be more than just “good” — it needs to be exceptional. At TravelBoom Hotel…

If Google’s announcement to phase out third-party cookies for hotels and its recent change of heart have you confused, you’re in the right place. The original decision to sunset cookies on Chrome and enhance user privacy carried significant implications for the advertising industry, particularly for hoteliers who rely heavily on targeted campaigns to reach potential…

The hospitality industry is evolving rapidly, and data is at the heart of this transformation. To stay competitive, hoteliers must harness the power of data analytics, and investing in a data warehouse is a critical step in this journey.In today’s digitally driven world, leveraging data isn’t just about keeping up with trends—it’s about survival in…

In an increasingly competitive and dynamic hospitality industry, a well-structured marketing budget is crucial for hotels aiming to optimize their reach and impact. The year 2025 brings new challenges and opportunities, with advancements in technology, shifts in consumer behavior, and evolving marketing trends shaping the landscape. This article provides a step-by-step guide to help hoteliers and marketers alike develop a hotel marketing budget that aligns with their strategic goals, leverages current trends, and adapts to future changes.

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. This is where hotel metasearch becomes so important.

The summer season is a pivotal time for hotels, often bringing a surge in bookings and bustling activity. As the warmer months come to a close, it’s essential to take a step back and critically evaluate your marketing efforts. A comprehensive review helps identify successes and opportunities, allowing you to refine your strategies and enhance…

As summer winds down and kids return to school, it’s the perfect time for leisure-focused hotels to capitalize on fall’s untapped occupancy potential. Autumn’s cooler temperatures, smaller crowds, and vibrant foliage present a unique appeal, making it crucial to implement fall marketing strategies that attract and convert travelers. From crafting enticing seasonal packages to partnering…

In August 2024, the U.S. District Court for D.C. delivered a landmark ruling, finding that Google illegally monopolized the search market and violated the Sherman Antitrust Act. This decision has generated widespread discussion, particularly regarding its potential impact on the hospitality industry, where the majority of search-based traffic comes from Google.From a hotel marketing perspective,…

In today’s competitive travel landscape, independent hotels face a unique challenge: standing out from the crowd and capturing the hearts (and wallets!) of travelers. At TravelBoom, we believe in the power of creating unforgettable guest experiences that drive direct bookings and cultivate lifelong loyalty.That’s where surprise and delight tactics come in. These unexpected gestures of…