Hotels tired of losing direct bookings to OTAs should leverage Google’s Property Promotion Ads to improve brand visibility in search results. These PPC ads aren’t new for hotels, but 2025 will bring updated features marketers should watch for. Plus, as people continue to limit discretionary spending, it is increasingly important for hotels to attract guests…
Google Analytics is an essential tool for hotels looking to optimize marketing strategies, boost bookings, and enhance guest satisfaction. By analyzing data on guest preferences, browsing behaviors, and interests, hoteliers can make data-driven decisions to refine their campaigns and improve overall performance.
Leisure travel has long been one of life’s most fulfilling pursuits, offering an opportunity to connect with new cultures, recharge, and create unforgettable memories. But as we step into 2025, hoteliers face a rapidly shifting landscape. Economic pressures and changing consumer behaviors are reshaping how, when, and why travelers choose to embark on their journeys.
User-generated content (UGC) is transforming how hotels market themselves, offering a way to stand out by tapping into the authentic stories of real travelers. Guests trust recommendations from others who have experienced a destination firsthand, making UGC a powerful tool for building trust, increasing engagement, and fostering brand loyalty.
Leveraging Facebook’s various ad formats can help a hotel tailor its marketing campaigns to attract more potential guests and drive direct bookings. Facebook offers four basic ad types with countless customization options to help brands create ads to drive engagement, reach new audiences, generate leads, improve brand awareness, and achieve other marketing objectives.
Hotels should audit their site’s SEO regularly to optimize its performance and help them stand out in the competitive hospitality industry. A well-optimized hotel website not only attracts organic traffic but also enhances the user experience, leading to more direct bookings and greater customer satisfaction. This isn’t a one-and-done process — a hotel’s SEO must be monitored and revisited to maintain its performance.
For modern-day hoteliers to find success, it’s high time to bid a fond farewell to the days of running ill-informed, shot-in-the-dark ad campaigns and best-guessing at what will motivate traveler bookings. As the most prosperous properties and travel brands have discovered, in the information age, data can be a monumental difference-maker. By using powerful, data-driven digital services, hoteliers can set their hotel marketing strategies apart, drive more bookings — and boost their profits.
Hoteliers shouldn’t underestimate the importance of implementing social media marketing for a property, because it is a powerhouse for driving direct bookings. In today’s digital-driven society, the influence of social media continues to grow exponentially among travelers of all ages. Hotels can use social platforms for inexpensive yet effective marketing by running optimized ad campaigns,…
Follow these tips for optimizing your hotel’s Google Business Profile to open the door to a bevy of SEM opportunities to increase the property’s visibility. This free search product, formerly Google My Business, is integral for hotels looking to attract local business and connect with customers performing location-based searches.
Get ready for the latest Apple iOS 18.2 update to shake up strategies for hotel marketing with a redesign that affects how users engage with emails. As a digital marketing agency for hotels, we’ll remind you that iPhones make up over 50% of the share of smartphones in the U.S., so we don’t recommend ignoring this software update.
Focus your hotel’s content strategy on creating high-ranking copy that improves the website’s visibility and authority and drives qualified organic traffic. We understand this is easier said than done, especially without using Search Engine Optimization (SEO) practices. Developing content that ranks in search engine results pages (SERPs) is a multi-step process that involves targeted, SEO…
Without hotel content performance metrics, a hotelier’s marketing strategy lacks the data-driven insights it needs and leaves too much room for guesswork. Intel on a brand’s website’s effectiveness, email campaign execution, and social engagement keeps marketers in the loop on what’s working to influence future campaigns, search marketing improvements, and content creation. As a hotelier, you’re…
Stop settling for mediocre results. Partner with TravelBoom and transform your data into a competitive advantage.
