Podcast

You know the saying…if not now, then when? If you are like the majority of hotels right now, the traffic and revenue being generated online has come to nearly a screeching halt. This doesn’t mean you should be ignoring your analytics data. We are going to cover the three things you need to be doing…

In times of disaster and social upheaval, such as the COVID-19 struggles today, hoteliers must be both adaptable and transparent with their guests.  When we’re in a time of uncertainty, providing customers with a little clarity can go a long way to building a great relationship as well as being a servant to your guest.

We’re getting a lot of questions about what folks should be doing right now. The challenge is that a lot of properties are down to minimal occupancy and minimum staff,  and marketers are unsure when real recovery will begin or when they should start rolling out campaigns to drive future bookings. Fuel reached out to…

In this episode of the award-winning Fuel Hotel marketing podcast, we chat with industry veteran, Kelly Simmons on how her company is tackling the challenges brought on by COVID-19. Kelly gives examples of some of the things Vacation Myrtle Beach has been doing to reduce cancellations and stimulate new business. Click Here For A Crisis…

In this episode, we go through some simple changes that your property should be making right now to your local listings. Keeping property information up-to-date, especially as cities are changing their protocols. Updating your local listings like Google My Business, Moz, and Yext accounts is the best way to keep your guests in the loop.

Now more than ever, the messaging you send your guests is vital to your hotel’s future success. Your hotel messaging could invoke confidence and togetherness or cringe and turn off—you don’t want to be in the latter grouping.If you plan on reaching out, consider the following messaging tactics. We’ll also include hotels and companies that…

137In this episode, the Fueligans chat with Industry Guru, Tim Peter, about his advice for hotels and travel industry businesses who are feeling the shock and pain of the past few weeks. Fuel is here for you as we all try to navigate these stormy waters and adjust to the “new normal”. Click Here For…

Sorry about the audio quality on this one. We hope that the content is valuable, though.In this episode, we talk to industry guru, Loren Gray about his experiences during the fallout from 9/11 and the lessons he learned from running 5 properties during that crisis.You can also download How Hotels Can Navigate Troubled Times  …

All the way back in episode 47, we asked the question ”Is Google Becoming An OTA?”. Also, in episode 99, we discussed the fact that “Google Is Building A Hotel Marketing Demogorgon”. The scary thing is that this push by Google to get deeper into the value chain of hospitality doesn’t look like it’s slowing…

Today’s small hotelier has more to deal with than ever before.  OTAs are a must… but eat into the ever-shrinking margin. The flags are getting more aggressive in creating a unique experience. The technology is getting more complicated.  However the future is not bleak for the smaller innkeeper who is managing a property under 100…

This episode is part two of our look at user behavior and performance on your hotel website. In part 1, we covered the movement of a guest through your site and how they interact with the content. This episode looks at your conversion rate and your overall site performance.SHOW NOTES: IN ADDITION TO THE PODCAST…