Podcast

What’s all the fuss about Millennials and Generation Z? Are they really going to cause the death of life as we know it? Should we be spending our time developing a marketing strategy that specifically targets these increasingly influential enigmas? We tackle all of these tough topics and more in this week’s episode fo the…

Effective communication is one of the keys to building a strong relationship with your guests. If you do it correctly, you can build customer loyalty, improve the guest experience, and drive more revenue. In this episode, the Fueligans break down a recent blog article that discusses 15 triggered messages that you should be sending to…

This episode is based on a vertical trends report produced by Google as well as Revinate’s latest email marketing trends study.Also see our notes on last year’s study: https://admin.travelboommarketing.com/blog/fuel-hotel-marketing-podcast-episode-98-takeaways-revinates-2018-global-hotel-email-marketing-report/ DOWNLOAD THE  2019 LEISURE TRAVEL STUDY: www.fueltravel.com/2019-leisure-tr…l-trends-study/ SHOW NOTES: Google’s Vertical Trends Google’s trend report is for Q1 of 2019 for hotel, motel and resort paid…

If you tuned in to last week’s episode where we reviewed the 2019 Leisure Travel Study you’ll know we talked a lot about the ever-changing habits of our guests. However, not everything a guest does is constantly changing. In this episode, we look at a famous quote from Amazon’s Jeff Bezos and discuss what it…

Each year, Fuel publishes a comprehensive leisure travel study that takes a look into why people travel and how they make their purchase decisions. The data revealed by the study offers incredible value to the hospitality industry as it provides a clear picture of what people are looking for when they are performing their travel…

CLICK THE PLAY BUTTON TO START LISTENING. We recently published an article on HotelExecutive.com where we made the argument that over-reliance on OTAs could become an existential problem for hotels if the economy were to take a downturn. Not that OTAs are bad, but many have become comfortable letting the OTAs drive a significant percentage…

CLICK THE PLAY BUTTON TO START LISTENING. This week’s episode is a breakdown of an article from Adobe that was recently published on CMO.com. The article takes a look at several travel-related trends that have been aggregated from numerous sources. The fueligans discuss the merits of each stat and provide insight into the impact they…

CLICK THE PLAY BUTTON TO START LISTENING. This is the second episode in our hotel marketing 101 series. In this show, we dig into Search Engine Optimization (SEO) and give practical advice about how hotels can drive more direct revenue from organic search. Stat Of The Week: As a percentage of traffic, we see anywhere…

CLICK THE PLAY BUTTON TO START LISTENING. For many, they think of the annual HITEC Expo and Conference as the “Super Bowl” of hotel technology events. For us, the Super Bowl is the “HITEC” of football games. HITEC is simply that darn great. If you’re in the market for new technology or if you just…

CLICK THE PLAY BUTTON TO START LISTENING. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans give 10 simple rules that every hotel marketer should follow. 1. Thou Shalt Treat Guests Like Individuals:For Building One-to-One Relationships Is The Key To Success. Don’t ever lose sight of the guest as an individual. If what…

Still trying to figure out this whole “influencer” phenomena that’s getting more than its fair share of coverage in hospitality blogs? In this episode of the Fuel Hotel Marketing Podcast, we solicit the help of our friends at Navis and Flip.to to discuss the difference between macro and micro influencers, and we look at a…

We’re kicking off an awesome new series in 2019 to introduce our audience, clients, and colleagues to the core best-practices in hotel marketing. The idea being if you have just been thrown in to the hotel marketing business, or you’re looking to brush up on what you should have already been doing, you’ll be able…