Content repurposing for hotels can save time and maintain publishing frequency, without starting each creative initiative from scratch. If you or your marketing team could use a break from creating posts, videos, and blog content, or you’re over-extended during the busy season, consider updating your hotel’s content strategy to include repurposed materials. Taking a systematic approach…
Link-building is a critical element of SEO for hotels that improves the user experience and lends a website authority, increasing its search visibility. Internal and external links are on-page SEO tools that can earn websites backlinks—valuable off-page ranking factors that build your site’s reputation and authority. When your content creation includes internal and external link-building,…
Looking for examples of schema markup for hotels, an important element of SEO for hotels? You’ve come to the right place. In this article, we’ll demystify schema markup for hotels and travel sites, plus offer examples and clear answers for travel-industry pros seeking guidance.
Other industries use massive sales at the end of the year to push their profitability from the red to black, the reason behind the term Black Friday. Even among the massive success in other industries, far too many resorts and hotels aren’t taking part in this giant annual shopping spree. Millions of dollars in bookings are lost yearly. The sooner hoteliers can make Black Friday sales work for them, the sooner revenue projections and rate yielding for the following year can take place.
If Google’s announcement to phase out third-party cookies for hotels and its recent change of heart have you confused, you’re in the right place. The original decision to sunset cookies on Chrome and enhance user privacy carried significant implications for the advertising industry, particularly for hoteliers who rely heavily on targeted campaigns to reach potential…
A hotelier’s guide to creating a disaster marketing and communications plan. You may have heard about the 6 P’s, “Proper Planning Prevents Piss Poor Performance.” Regardless of where you apply the 6Ps, they will always lead you to success. For the purposes of this article, and from a hoteliers perspective, the 6 P’s mean your…
Hotel revenue management strategies make the most of hospitality budgets by connecting the right guests with the best offer at the optimal time. For these pricing and distribution tactics to work, hoteliers must have access to accurate data on room inventory, customer preferences, and channel performance. With these insights, the hotel’s staffing, rate structuring, and…
Google released a core update in March 2024 designed to address spammy, low-quality content, and hoteliers and hospitality content creators should take note. These algorithm changes, which happen several times per year, are implemented to update how the search engine evaluates and ranks content. If shortcuts to creating content for your hotel property haven’t gotten…
A well-maintained hotel blog can be a powerful tool for enhancing your hotel’s online presence, attracting targeted traffic, and improving your search engine rankings over time. But, what should a hotel blog about? Writing Content for Hotel Websites Hotel blogs serve to provide the knowledge the user is seeking, which means writing content for hotel…
If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. 1. Anyone Can Do It Digital marketing isn’t rocket science, however the…
The hospitality industry is a dense and competitive market where your hotel will have to stand up to some pretty stiff competition. In today’s digital world, it has become essential to not only embrace online tools, but utilize them to their full potential. As the digital face of your brand, your hotel website can act…
Keyword research for hotels is an integral piece of your hotel’s performance online. Get expert tips that will help you find the best keywords for your site.
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