In August 2024, the U.S. District Court for D.C. delivered a landmark ruling, finding that Google illegally monopolized the search market and violated the Sherman Antitrust Act. This decision has generated widespread discussion, particularly regarding its potential impact on the hospitality industry, where the majority of search-based traffic comes from Google.From a hotel marketing perspective,…
In today’s competitive travel landscape, independent hotels face a unique challenge: standing out from the crowd and capturing the hearts (and wallets!) of travelers. At TravelBoom, we believe in the power of creating unforgettable guest experiences that drive direct bookings and cultivate lifelong loyalty.That’s where surprise and delight tactics come in. These unexpected gestures of…
In the competitive world of hospitality marketing, hotel metasearch campaigns can be a powerful tool for driving bookings and boosting visibility. What Is Hotel Metasearch? Hotel metasearch is a search engine that aggregates and compares hotel rates from various booking sites and hotel websites. Metasearch engines like Google Hotel Ads, Trivago, and Kayak aggregate information…
A hotelier’s guide to creating a disaster marketing and communications plan. You may have heard about the 6 P’s, “Proper Planning Prevents Piss Poor Performance.” Regardless of where you apply the 6Ps, they will always lead you to success. For the purposes of this article, and from a hoteliers perspective, the 6 P’s mean your…
Generative AI has revolutionized the hospitality industry by redefining operations, enhancing guest experiences, and refining marketing strategies. By strategically implementing AI, hotels can achieve substantial time and cost savings, all while boosting guest satisfaction and fostering business growth. Here are the top ways hotels can save time and money marketing with Generative AI: Did you…
In today’s competitive hospitality landscape, guest reviews are everything. Positive feedback can significantly impact your hotel’s reputation, occupancy rates, and RevPAR. But how do you drive more positive guest reviews? Let’s dive into some proven strategies. How Do You Get Positive Hotel Reviews? The foundation of a positive guest experience is setting clear expectations. Ensure…
Facebook is a social media and advertising great, boasting over 3 billion active monthly users. While nobody can target an ad to all 3 billion of those users, having a good grasp on Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic…
Tired of generic AI advice for hotels? TravelBoom delivers real-world strategies now! While there’s a ton of content on AI in travel marketing, most lack practical application. We get it! That’s why our latest webinar focused on ACTIONABLE AI strategies to give your hotel a competitive edge. We didn’t just talk theory, we unveiled real-world…
In the fast-evolving hospitality landscape, adapting to consumer expectations is not just an option; it’s a necessity. Today’s travelers are looking for more than just a place to stay; they’re seeking convenience, flexibility, and personalized experiences, starting from the moment they book their stay. One of the most significant shifts we’re observing is in the…
Google Ads recently unveiled a host of updates to help marketers stay abreast of new features for PPC ads in 2024 and leverage AI for guest acquisition. Independent boutique hotels won’t need to allocate as many resources to marketing, thanks to new time-saving features for creating, measuring, testing, and deploying ads. Combining trends in search…
Hotel revenue management strategies make the most of hospitality budgets by connecting the right guests with the best offer at the optimal time. For these pricing and distribution tactics to work, hoteliers must have access to accurate data on room inventory, customer preferences, and channel performance. With these insights, the hotel’s staffing, rate structuring, and…
Google released a core update in March 2024 designed to address spammy, low-quality content, and hoteliers and hospitality content creators should take note. These algorithm changes, which happen several times per year, are implemented to update how the search engine evaluates and ranks content. If shortcuts to creating content for your hotel property haven’t gotten…
Stop settling for mediocre results. Partner with TravelBoom and transform your data into a competitive advantage.
