In today’s competitive hospitality landscape, guest reviews are everything. Positive feedback can significantly impact your hotel’s reputation, occupancy rates, and RevPAR. But how do you drive more positive guest reviews? Let’s dive into some proven strategies. How Do You Get Positive Hotel Reviews? The foundation of a positive guest experience is setting clear expectations. Ensure…
Facebook is a social media and advertising great, boasting over 3 billion active monthly users. While nobody can target an ad to all 3 billion of those users, having a good grasp on Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic…
Tired of generic AI advice for hotels? TravelBoom delivers real-world strategies now! While there’s a ton of content on AI in travel marketing, most lack practical application. We get it! That’s why our latest webinar focused on ACTIONABLE AI strategies to give your hotel a competitive edge. We didn’t just talk theory, we unveiled real-world…
In the fast-evolving hospitality landscape, adapting to consumer expectations is not just an option; it’s a necessity. Today’s travelers are looking for more than just a place to stay; they’re seeking convenience, flexibility, and personalized experiences, starting from the moment they book their stay. One of the most significant shifts we’re observing is in the…
Google Ads recently unveiled a host of updates to help marketers stay abreast of new features for PPC ads in 2024 and leverage AI for guest acquisition. Independent boutique hotels won’t need to allocate as many resources to marketing, thanks to new time-saving features for creating, measuring, testing, and deploying ads. Combining trends in search…
Google released a core update in March 2024 designed to address spammy, low-quality content, and hoteliers and hospitality content creators should take note. These algorithm changes, which happen several times per year, are implemented to update how the search engine evaluates and ranks content. If shortcuts to creating content for your hotel property haven’t gotten…
TravelBoom’s 2024 Hotelier Study takes an insightful look at the current market and industry hurdles and offers solutions for overcoming these challenges. The study surveyed more than 50 hoteliers operating a variety of transient hotels, resorts, bed and breakfasts, and independent boutique properties. Respondents chimed in from across the U.S., Canada, and locales outside of…
Finding creative marketing ideas for hotels to attract guests is easier with the help of influencers who offer new perspectives and fresh content. The hospitality industry is highly competitive, which makes winning over potential guests a challenge. For independent hotels and boutiques with limited staff, influencers can help fill in gaps and provide the authentic…
The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketers. Are you prepared for the impending Universal Analytics sunset? When will universal analytics…
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