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Google released a core update in March 2024 designed to address spammy, low-quality content, and hoteliers and hospitality content creators should take note. These algorithm changes, which happen several times per year, are implemented to update how the search engine evaluates and ranks content. If shortcuts to creating content for your hotel property haven’t gotten…

TravelBoom’s 2024 Hotelier Study takes an insightful look at the current market and industry hurdles and offers solutions for overcoming these challenges. The study surveyed more than 50 hoteliers operating a variety of transient hotels, resorts, bed and breakfasts, and independent boutique properties. Respondents chimed in from across the U.S., Canada, and locales outside of…

The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketers. Are you prepared for the impending Universal Analytics sunset? When will universal analytics…

While a long-term marketing strategy is ideal, sometimes hotels are desperate for an immediate return, especially in times of need. This webinar will reveal four methods that impact your bottom line, quickly.Enjoy this informative and insightful webinar, recorded on March 20, 2024. Contact us today for a free personalized consultation for more help driving direct…

TravelBoom and the South Carolina chapter of HSMAI presented this insightful webinar on the danger of hidden fees in the hotel booking process. Catch the full event below and uncover traveler sentiment related to resort fees based on a recent survey to 300 recent travelers, the latest in legislation related to hidden fees, and the…

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. 1. Anyone Can Do It Digital marketing isn’t rocket science, however the…

Hiring a digital marketing agency can breathe new life into a hotel’s online presence and create a partnership that lays the groundwork for long-term success. Many digital marketing companies can assist with fundamentals, but not all firms excel at leveraging online tools, data, or content to help your brand stand out. Forming a constructive collaboration…

Following the top email marketing trends for 2024 provides the latest techniques for engaging guests and getting the most out of your email communications. As an essential part of digital marketing for hotels, emails have the power to nurture guest relationships, generate new leads, and drive repeat business.To compete in this ever-changing, competitive channel, you’ll…

Everyone in the hotel industry knows that hidden fees can cause frustration for potential guests. So much so that Hyatt was sued in a high-profile suit in August of 2023 and the US Congress is pushing through legislation to limit the types of fees hotels can tack on to bookings. Consumers are beginning to revolt…