Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of influencing…household names for sure, like Google and Bing. To learn more about trending influences on travel…
Budget concerns driven by rising inflation can affect leisure traveler’s plans – but the right strategy can help to ease those concerns. What can the hotelier do to help soothe those pain points? Make sure you know what’s important to today’s traveler and tap into those things that your guests are looking for. A recent survey…
In a post-pandemic world, leisure travel has rebounded and continues to evolve around the globe. A recent study by TravelBoom, 2023 Leisure Travel Trends Study: How the Economy and Changing Habits Will Shape the Future of Travel, found that guests are confident in traveling after Covid. Do people still care about covid? For the first time…
The way consumers research products online is always evolving. We’ve highlighted how Google’s hotel search experience has advanced over the years and Google SGE’s potential impacts on searcher behavior.But one thing remains the same. People use search engines. A lot.Per TravelBoom’s 2023 Leisure Travel Study, 48% of leisure travelers begin their vacation planning process by…
According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 billion USD in 2022 and is expected to reach $923.6 billion USD in 2023. (Some other agencies estimate this value to be even higher, topping the charts in the low to mid trillions). Further, North…
You may have heard that Google is developing a new, AI-powered search experience. The new search experience, which Google has dubbed the Search Generative Experience (SGE), incorporates AI capabilities and conversational functionality into the Google search results.But will this be the doom of Google search and SEO for hotels as we know it?After receiving access…
Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers.Should it be? In this article, we’ll discuss Wall Street’s new partiality for hotel investments over stocks, bonds, commodities, and even traditional commercial real estate (CRE) acquisitions in 2023, and why digital marketing must be considered when measuring risk. A Hotel…
TripAdvisor has just rolled out their Sponsored Position system to hotels. Now, hotels can buy the top, typically #1 ranked, property position for their destination. Is this a savior for lower ranked properties or just a money grab? Here’s what your hotel needs to know about the new program and how you should, and should not, use it to benefit your property.
A potential recession is looming and hoteliers need to prepare. These tips will help you recession proof your hotel marketing and survive with smaller budgets and higher costs
Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at it’s potential all systems must be functioning, and when you built them… they did. Unfortunately over time things break, stop working, change or are simply just forgotten. One of the oft-forgotten aspects of a great hotel marketing effort is going back and checking what you “think” is working great. When you do this, you’ll more than likely find that what you thought was a fine-tuned marketing machine is in dire need of some maintenance.
TravelBoom just concluded an extensive survey to frequent travelers to uncover insights into how the rising cost of travel will impact 2022 and beyond. Over 2,000 travelers completed the survey and the data will absolutely impact how hotels adapt to inflation and rising costs. Rising gas prices, and travel costs in general, are a major…
With the announcement of the Topics API, Google is steadfast in preparing web users, websites, and advertisers (that includes you, fellow hotel marketer) for a 3rd-party cookie-less world. In this article, we’ll explain the whats, whys, and hows of the Topics API and its effects on hotel marketers and hotel PPC campaigns. What do hotels…
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