If Google’s announcement to phase out third-party cookies for hotels and its recent change of heart have you confused, you’re in the right place. The original decision to sunset cookies on Chrome and enhance user privacy carried significant implications for the advertising industry, particularly for hoteliers who rely heavily on targeted campaigns to reach potential…
The hospitality industry is evolving rapidly, and data is at the heart of this transformation. To stay competitive, hoteliers must harness the power of data analytics, and investing in a data warehouse is a critical step in this journey.In today’s digitally driven world, leveraging data isn’t just about keeping up with trends—it’s about survival in…
In an increasingly competitive and dynamic hospitality industry, a well-structured marketing budget is crucial for hotels aiming to optimize their reach and impact. The year 2025 brings new challenges and opportunities, with advancements in technology, shifts in consumer behavior, and evolving marketing trends shaping the landscape. This article provides a step-by-step guide to help hoteliers and marketers alike develop a hotel marketing budget that aligns with their strategic goals, leverages current trends, and adapts to future changes.
In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. This is where hotel metasearch becomes so important.
The summer season is a pivotal time for hotels, often bringing a surge in bookings and bustling activity. As the warmer months come to a close, it’s essential to take a step back and critically evaluate your marketing efforts. A comprehensive review helps identify successes and opportunities, allowing you to refine your strategies and enhance…
As summer winds down and kids return to school, it’s the perfect time for leisure-focused hotels to capitalize on fall’s untapped occupancy potential. Autumn’s cooler temperatures, smaller crowds, and vibrant foliage present a unique appeal, making it crucial to implement fall marketing strategies that attract and convert travelers. From crafting enticing seasonal packages to partnering…
In August 2024, the U.S. District Court for D.C. delivered a landmark ruling, finding that Google illegally monopolized the search market and violated the Sherman Antitrust Act. This decision has generated widespread discussion, particularly regarding its potential impact on the hospitality industry, where the majority of search-based traffic comes from Google.From a hotel marketing perspective,…
In today’s competitive travel landscape, independent hotels face a unique challenge: standing out from the crowd and capturing the hearts (and wallets!) of travelers. At TravelBoom, we believe in the power of creating unforgettable guest experiences that drive direct bookings and cultivate lifelong loyalty.That’s where surprise and delight tactics come in. These unexpected gestures of…
In the competitive world of hospitality marketing, hotel metasearch campaigns can be a powerful tool for driving bookings and boosting visibility. What Is Hotel Metasearch? Hotel metasearch is a search engine that aggregates and compares hotel rates from various booking sites and hotel websites. Metasearch engines like Google Hotel Ads, Trivago, and Kayak aggregate information…
A hotelier’s guide to creating a disaster marketing and communications plan. You may have heard about the 6 P’s, “Proper Planning Prevents Piss Poor Performance.” Regardless of where you apply the 6Ps, they will always lead you to success. For the purposes of this article, and from a hoteliers perspective, the 6 P’s mean your…
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