Follow these tips for optimizing your hotel’s Google Business Profile to open the door to a bevy of SEM opportunities to increase the property’s visibility. This free search product, formerly Google My Business, is integral for hotels looking to attract local business and connect with customers performing location-based searches.
Get ready for the latest Apple iOS 18.2 update to shake up strategies for hotel marketing with a redesign that affects how users engage with emails. As a digital marketing agency for hotels, we’ll remind you that iPhones make up over 50% of the share of smartphones in the U.S., so we don’t recommend ignoring this software update.
Focus your hotel’s content strategy on creating high-ranking copy that improves the website’s visibility and authority and drives qualified organic traffic. We understand this is easier said than done, especially without using Search Engine Optimization (SEO) practices. Developing content that ranks in search engine results pages (SERPs) is a multi-step process that involves targeted, SEO…
Without hotel content performance metrics, a hotelier’s marketing strategy lacks the data-driven insights it needs and leaves too much room for guesswork. Intel on a brand’s website’s effectiveness, email campaign execution, and social engagement keeps marketers in the loop on what’s working to influence future campaigns, search marketing improvements, and content creation. As a hotelier, you’re…
Content repurposing for hotels can save time and maintain publishing frequency, without starting each creative initiative from scratch. If you or your marketing team could use a break from creating posts, videos, and blog content, or you’re over-extended during the busy season, consider updating your hotel’s content strategy to include repurposed materials. Taking a systematic approach…
Link-building is a critical element of SEO for hotels that improves the user experience and lends a website authority, increasing its search visibility. Internal and external links are on-page SEO tools that can earn websites backlinks—valuable off-page ranking factors that build your site’s reputation and authority. When your content creation includes internal and external link-building,…
Most marketers understand that high-quality hotel content ranks better than run-of-the-mill pages, but acknowledging this is different than executing it. Optimizing content to rank requires more work than plugging in keywords and phrases. Writing high-quality content to solidify a spot near the top of the Search Engine Results Page (SERP) requires careful crafting to offer…
If you haven’t leveraged AI in your hotel’s content marketing processes yet, you’re likely missing important opportunities to engage your audience. All hoteliers should consider using AI in their content development because it streamlines customer insights and ideation, allowing marketers to create more pieces of targeted, fresh material in less time. While hospitality properties have…
A hotel’s content strategy must target the entire journey to catch travelers as they start dreaming of a trip and keep them engaged until they book. People may travel for leisure only once or twice a year, which means their hotel reservation likely won’t be an impulsive decision. While this might sound discouraging, hoteliers who understand the content marketing funnel can have content in place to convert occasional and frequent travelers into registered guests.
Looking for examples of schema markup for hotels, an important element of SEO for hotels? You’ve come to the right place. In this article, we’ll demystify schema markup for hotels and travel sites, plus offer examples and clear answers for travel-industry pros seeking guidance.
More and more, when American consumers are looking to purchase presents for friends and loved ones, they’re opting to gift experiences rather than material things — and for forward-thinking hoteliers looking to capitalize on this trend known as “experiential gifting,” a powerful tactic known as hotel experiential gift marketing can help them do just that.
Other industries use massive sales at the end of the year to push their profitability from the red to black, the reason behind the term Black Friday. Even among the massive success in other industries, far too many resorts and hotels aren’t taking part in this giant annual shopping spree. Millions of dollars in bookings are lost yearly. The sooner hoteliers can make Black Friday sales work for them, the sooner revenue projections and rate yielding for the following year can take place.
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