Leveraging Facebook’s various ad formats can help a hotel tailor its marketing campaigns to attract more potential guests and drive direct bookings. Facebook offers four basic ad types with countless customization options to help brands create ads to drive engagement, reach new audiences, generate leads, improve brand awareness, and achieve other marketing objectives.
Hotels should audit their site’s SEO regularly to optimize its performance and help them stand out in the competitive hospitality industry. A well-optimized hotel website not only attracts organic traffic but also enhances the user experience, leading to more direct bookings and greater customer satisfaction. This isn’t a one-and-done process — a hotel’s SEO must be monitored and revisited to maintain its performance.
For modern-day hoteliers to find success, it’s high time to bid a fond farewell to the days of running ill-informed, shot-in-the-dark ad campaigns and best-guessing at what will motivate traveler bookings. As the most prosperous properties and travel brands have discovered, in the information age, data can be a monumental difference-maker. By using powerful, data-driven digital services, hoteliers can set their hotel marketing strategies apart, drive more bookings — and boost their profits.
Hoteliers shouldn’t underestimate the importance of implementing social media marketing for a property, because it is a powerhouse for driving direct bookings. In today’s digital-driven society, the influence of social media continues to grow exponentially among travelers of all ages. Hotels can use social platforms for inexpensive yet effective marketing by running optimized ad campaigns,…
Follow these tips for optimizing your hotel’s Google Business Profile to open the door to a bevy of SEM opportunities to increase the property’s visibility. This free search product, formerly Google My Business, is integral for hotels looking to attract local business and connect with customers performing location-based searches.
Get ready for the latest Apple iOS 18.2 update to shake up strategies for hotel marketing with a redesign that affects how users engage with emails. As a digital marketing agency for hotels, we’ll remind you that iPhones make up over 50% of the share of smartphones in the U.S., so we don’t recommend ignoring this software update.
Focus your hotel’s content strategy on creating high-ranking copy that improves the website’s visibility and authority and drives qualified organic traffic. We understand this is easier said than done, especially without using Search Engine Optimization (SEO) practices. Developing content that ranks in search engine results pages (SERPs) is a multi-step process that involves targeted, SEO…
Without hotel content performance metrics, a hotelier’s marketing strategy lacks the data-driven insights it needs and leaves too much room for guesswork. Intel on a brand’s website’s effectiveness, email campaign execution, and social engagement keeps marketers in the loop on what’s working to influence future campaigns, search marketing improvements, and content creation. As a hotelier, you’re…
Content repurposing for hotels can save time and maintain publishing frequency, without starting each creative initiative from scratch. If you or your marketing team could use a break from creating posts, videos, and blog content, or you’re over-extended during the busy season, consider updating your hotel’s content strategy to include repurposed materials. Taking a systematic approach…
Link-building is a critical element of SEO for hotels that improves the user experience and lends a website authority, increasing its search visibility. Internal and external links are on-page SEO tools that can earn websites backlinks—valuable off-page ranking factors that build your site’s reputation and authority. When your content creation includes internal and external link-building,…
Most marketers understand that high-quality hotel content ranks better than run-of-the-mill pages, but acknowledging this is different than executing it. Optimizing content to rank requires more work than plugging in keywords and phrases. Writing high-quality content to solidify a spot near the top of the Search Engine Results Page (SERP) requires careful crafting to offer…
If you haven’t leveraged AI in your hotel’s content marketing processes yet, you’re likely missing important opportunities to engage your audience. All hoteliers should consider using AI in their content development because it streamlines customer insights and ideation, allowing marketers to create more pieces of targeted, fresh material in less time. While hospitality properties have…
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