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The hospitality industry is highly competitive, making it an ongoing challenge to win over potential guests. But a powerful social media marketing trend can offer big help for hotels, especially when it comes to attracting younger audiences. When used effectively, influencer marketing for hotels can deliver powerful benefits including new perspectives, fresh and authentic content,…

57% of YouTube users and 54% of Instagram users trust influencer recommendations over traditional ads. Learn how hotels can leverage authentic influencer marketing to drive direct bookings.

Discover how influencers are reshaping travel bookings in 2025. Learn which platforms drive the most hotel reservations and how independent hotels can leverage influencer marketing to increase direct bookings.

Understanding your guests is the key to more effective hotel marketing. A well-crafted hotel guest persona ensures that the right travelers see the right messages—whether it’s a mother discovering your kid-friendly amenities or a couple finding a spa package tailored to their romantic getaway. By segmenting guests into distinct archetypes based on preferences and behaviors,…

Sure, we all know Google dominates the search market. According to data from HubSpot, the search engine giant fields 6 in 10 U.S. search queries (which is obviously a lot). But that still leaves another 40% of online searches up for grabs, and today, we’ll discuss the leading way to snag your share of them.

Digital marketing can be a highly effective tool for hoteliers looking to rev up their bookings and revenues. It works because modern consumers are spending more and more time online searching for, researching and booking their travel accommodations — and digital marketing offers opportunities to meet them where they’re already looking. For your hotel’s digital…

Performance Max, or PMax, puts AI behind the wheel to drive customers to hotel websites and increase direct bookings. To be successful, hoteliers must understand how to use PMax to its full potential by guiding ad placements and audience targets.

Hotels tired of losing direct bookings to OTAs should leverage Google’s Property Promotion Ads to improve brand visibility in search results. These PPC ads aren’t new for hotels, but 2025 will bring updated features marketers should watch for. Plus, as people continue to limit discretionary spending, it is increasingly important for hotels to attract guests…

Google Analytics is an essential tool for hotels looking to optimize marketing strategies, boost bookings, and enhance guest satisfaction. By analyzing data on guest preferences, browsing behaviors, and interests, hoteliers can make data-driven decisions to refine their campaigns and improve overall performance.

Leisure travel has long been one of life’s most fulfilling pursuits, offering an opportunity to connect with new cultures, recharge, and create unforgettable memories. But as we step into 2025, hoteliers face a rapidly shifting landscape. Economic pressures and changing consumer behaviors are reshaping how, when, and why travelers choose to embark on their journeys.

User-generated content (UGC) is transforming how hotels market themselves, offering a way to stand out by tapping into the authentic stories of real travelers. Guests trust recommendations from others who have experienced a destination firsthand, making UGC a powerful tool for building trust, increasing engagement, and fostering brand loyalty. 

Leveraging Facebook’s various ad formats can help a hotel tailor its marketing campaigns to attract more potential guests and drive direct bookings. Facebook offers four basic ad types with countless customization options to help brands create ads to drive engagement, reach new audiences, generate leads, improve brand awareness, and achieve other marketing objectives.