Blog

Does your hotel’s booking engine live on a separate domain? If so, you’ll need to take a few steps to ensure Google Analytics is tracking properly.

Hotel SERPs are a crowded space – how can your hotel gain more traction? We cover how you can gain more space in engines from a paid & organic perspective.

Travel trend alert – Google’s foray into the world of online travel bookings begs the question, will Google eventually become an OTA? Find out here.

Travel trend alert – Travel startups like Airbnb have mastered the personal touch. How can hotels compete? See easy personalization ideas & trends here.

Are hotel loyalty programs a think of the past? In our recent study, we explore how guests perceive loyalty and what guests really want from a hotel.

Travel trend alert – Loyalty programs are the up and coming battle ground for hotels. Read about the latest trends for hotel and resort loyalty programs.

Shocking as it sounds, the latest research by Fuel Travel and Flip.to shows that on average leisure travelers are only visiting 4.4 unique sites before booking. This is a massive decline from the past where research suggested upwards of 38 sites…

Travel trend alert – Emerging technology is changing the face of the modern day hotel. What are the hottest tech trends for hotels in 2017? Find out here.

Does your hotel rate really matter? New study reveals what 6 factors people really care about when making a hotel booking decision. Find out here.

At TravelBoom, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel marketing solutions. For that reason, we constantly survey travellers and put out our findings in the form of travel research studies. This time, we didn’t…

Travel trend alert: hotels are beginning to fight back against the OTAs with direct booking campaigns & are adjusting to the newbies of the sharing economy.

The world of hotel marketing is vast and complex. Platforms such as Facebook can drive tons of traffic, but not always revenue. Other systems, such as Google’s AdWords is typically focused on driving revenue. The trouble marketers can get into is when they think about all channels with a similar mindset. This can spell disaster.