Many people in the hospitality industry are dismissing the recent report on Hotel News Resource regarding the “Antitrust lawsuit filed against six major hotel chains” as a frivolous lawsuit without merit. While I agree with the sentiment that this case shouldn’t be allowed to exist, unfortunately, the law may not be on our side. Having…
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Another year, another 12 months packed with hotel marketing news and events. Stay up to date by checking our top hotel marketing blogs for 2017!
Having a consistent online & on-property experience is crucial for a hotel’s survival. Does your website experience match the on-site experience? Find out with these 5 tips.
Advertising in the travel space has never been more complex. Download our guide & learn how to align your hotel marketing with the travel shopping journey.
The Facebook Pixel is a great way for hotels to reach a warm audience. Learn more about the Facebook Pixel, how to create a pixel, & how to create custom audiences.
With over half of search traffic happening via a mobile device, it’s crucial for hotels to optimize sites with a mobile-first mindset. See our top tips for success!
Does your hotel’s booking engine live on a separate domain? If so, you’ll need to take a few steps to ensure Google Analytics is tracking properly.
Hotel SERPs are a crowded space – how can your hotel gain more traction? We cover how you can gain more space in engines from a paid & organic perspective.
Travel trend alert – Google’s foray into the world of online travel bookings begs the question, will Google eventually become an OTA? Find out here.
Travel trend alert – Travel startups like Airbnb have mastered the personal touch. How can hotels compete? See easy personalization ideas & trends here.
Are hotel loyalty programs a think of the past? In our recent study, we explore how guests perceive loyalty and what guests really want from a hotel.
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