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With everything that’s happening around the world and within the hotel industry specifically, it’s important to adapt your marketing and advertising strategies NOW.  Keeping your property information up-to-date is the best way to keep your guests and potential customers in the loop. Your Google My Business, Moz and Yext accounts should be part of your…

How Hoteliers Handle That Change Will Dictate The Future Yes, we could tell you about our COVID-19 response here at TravelBoom.  We are washing our hands, we’re working from home, and we’re practicing social distancing.  We’re building our impressive toilet paper forts and shaking hands with our elbows. However, our hygiene changes should be of…

Using these targeting options can quickly become overwhelming. If you need help with refining your ad targeting, contact TravelBoom today!

Google has just added some more ammo to our hotel PPC arsenal. Find out how you can deploy these 3 tactics into your PPC strategy today!

Following fast on the heels of last week’s Google announcement of the rebranding of Google AdWords to Google Ads, yesterday’s Marketing Innovations Keynote announced a plethora of new product names and new features as Google revamps their entire marketing ecosystem.There are four new campaign types rolling out within Google Ads (previously known as Google AdWords):…

It’s renewal time for TripAdvisor’s Business Listings for many properties and the prices are going up significantly. However, that’s not all that’s in the news, we at Fuel have been seeing a lot of odd happenings at the world’s biggest travel review system. Let’s look specifically at what we and our clients are seeing…

Many people in the hospitality industry are dismissing the recent report on Hotel News Resource regarding the “Antitrust lawsuit filed against six major hotel chains” as a frivolous lawsuit without merit. While I agree with the sentiment that this case shouldn’t be allowed to exist, unfortunately, the law may not be on our side. Having…

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