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Are hotel loyalty programs a think of the past? In our recent study, we explore how guests perceive loyalty and what guests really want from a hotel.

Travel trend alert – Loyalty programs are the up and coming battle ground for hotels. Read about the latest trends for hotel and resort loyalty programs.

Shocking as it sounds, the latest research by Fuel Travel and Flip.to shows that on average leisure travelers are only visiting 4.4 unique sites before booking. This is a massive decline from the past where research suggested upwards of 38 sites…

Travel trend alert – Emerging technology is changing the face of the modern day hotel. What are the hottest tech trends for hotels in 2017? Find out here.

Does your hotel rate really matter? New study reveals what 6 factors people really care about when making a hotel booking decision. Find out here.

At TravelBoom, we like data. It makes our lives easier, often teaches us something new, and it helps up in our continued pursuit to improve the effectiveness of our hotel marketing solutions. For that reason, we constantly survey travellers and put out our findings in the form of travel research studies. This time, we didn’t…

Travel trend alert: hotels are beginning to fight back against the OTAs with direct booking campaigns & are adjusting to the newbies of the sharing economy.

The world of hotel marketing is vast and complex. Platforms such as Facebook can drive tons of traffic, but not always revenue. Other systems, such as Google’s AdWords is typically focused on driving revenue. The trouble marketers can get into is when they think about all channels with a similar mindset. This can spell disaster.

Every year, the gurus in every industry like to summarize their expectations and assumptions for the upcoming 12 months into a catchy headline. For example, for many people, 2016 was a year focused on the “Battle for direct bookings.” This culminated in the big brands spending millions on book-direct campaigns and the OTAs responding by…

Need help with Google Analytics campaign tracking? Here is a great breakdown of how to implement and common pitfalls you may encounter.

Curious about what your hotel’s top priorities should be for 2017? We’ve got the rundown on the top 10 resolutions for success in the new year.

Using your hotel’s online data to manage marketing decisions can be tricky. What metrics actually matter? We’ve got the answer. Here are the top 10 metrics that you should actually pay attention to.