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The online marketing industry is relatively new, definitely more so than traditional marketing and as a result it has inherited a lot from it’s traditional marketing predecessors. For instance, web design trends and terminology, at the inception of the field, borrowed heavily from those previously found in print and traditional media design. It’s no mystery that the trends in web design move so fast that it can be hard to keep up, but the jargon on the other hand can be a bit more sluggish.

See how using buyer personas can help you design the perfect hotel website and why that user experience is so important to your hotels revenue stream.

Looking for Step-by-Step instructions for Ad Scheduling (a.k.a Dayparting) for BingAds and Google AdWords? Check out this article for all the info you need!

Google’s new feature, Cutomer Match, focuses on advanced, personalized ad targeted by allowing advertisers to upload email lists and create ads specifically for those lists.

In this post we’re taking a look at some distinct data discrepancies in Time On Site and Direct Traffic between Adobe SiteCatalyst Analytics and Google Analytics.

There is likely nothing more unpleasant than finding out you have a virus on your computer. Learn some of the basics on how to protect yourself in your online life.

Learn how to reach the right hotel customer at the right time with our handy hotel PPC guide. We discuss the 5 best ad types for different sales goals.

Have you switched over to the new Windows 10 OS? Take a look at we take an in depth dive into the pros and cons of Windows’ newest operating system update.

A shorter vacation booking window has been an emerging trend in the Myrtle Beach area for the 2015 season. Check out our data and analysis of this growing trend.

The Google review system seems to employ some shady practices when it comes to pulling review snippets and presenting hotel SERPs. Learn more about how you can combat this practice here.

The world has been rocked by the news of another celebrity breakup this week. I’m not talking about Ben Affleck and Jennifer Garner — that one has been discussed enough already. I’m referring to Yahoo and Bing.

Use our handy guide to help pass your Google Analytics Individual Qualification. Helpful tips, definitions, course links, & more to pass the exam.