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Google’s new feature, Cutomer Match, focuses on advanced, personalized ad targeted by allowing advertisers to upload email lists and create ads specifically for those lists.

In this post we’re taking a look at some distinct data discrepancies in Time On Site and Direct Traffic between Adobe SiteCatalyst Analytics and Google Analytics.

There is likely nothing more unpleasant than finding out you have a virus on your computer. Learn some of the basics on how to protect yourself in your online life.

Learn how to reach the right hotel customer at the right time with our handy hotel PPC guide. We discuss the 5 best ad types for different sales goals.

Have you switched over to the new Windows 10 OS? Take a look at we take an in depth dive into the pros and cons of Windows’ newest operating system update.

A shorter vacation booking window has been an emerging trend in the Myrtle Beach area for the 2015 season. Check out our data and analysis of this growing trend.

The Google review system seems to employ some shady practices when it comes to pulling review snippets and presenting hotel SERPs. Learn more about how you can combat this practice here.

The world has been rocked by the news of another celebrity breakup this week. I’m not talking about Ben Affleck and Jennifer Garner — that one has been discussed enough already. I’m referring to Yahoo and Bing.

Use our handy guide to help pass your Google Analytics Individual Qualification. Helpful tips, definitions, course links, & more to pass the exam.

Google has confirmed that the number of searches performed on mobile devices has now exceeded the number of non-mobile searches. Learn how this shift in behavior will affect the hotel industry for both hoteliers and their guests.

KIND® was recently under scrutiny about the marketing of their products. They handled the situation flawlessly – see what your hotel can learn from their reputation management experience.

Fuel, travel and tourism industry experts on a mission to make “Travel Marketing…Simplified,” have unveiled a product suite that is exclusively designed to make online marketing for hoteliers simple and effective.